Implantaci\u00f3n de IA para Estudios de Arquitectura \u2014 CASAUiARQ \u00b7 Sistema ARQ\u00b7IA<\/title>\n <meta name=\"description\" content=\"Implantamos sistemas de trabajo con IA en estudios de arquitectura sobre vuestros proyectos reales. Dise\u00f1ado para c\u00f3mo trabajan los estudios de verdad. Por Eduardo Casa\u00fa, arquitecto (Hyatt \u00b7 1Hotels \u00b7 Thompson). An\u00e1lisis gratuito de 45 min.\" \/>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\" \/>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin \/>\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Fraunces:ital,opsz,wght@0,9..144,400..900;1,9..144,400..600&family=Poppins:wght@400;500;600;700;800&family=Lora:ital,wght@0,400;0,500;1,400;1,500&display=swap\" rel=\"stylesheet\" \/>\n <link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\" \/>\n <script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async><\/script>\n <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/three@0.128.0\/build\/three.min.js\"><\/script>\n <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/three@0.128.0\/examples\/js\/shaders\/CopyShader.js\"><\/script>\n <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/three@0.128.0\/examples\/js\/shaders\/LuminosityHighPassShader.js\"><\/script>\n <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/three@0.128.0\/examples\/js\/postprocessing\/EffectComposer.js\"><\/script>\n <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/three@0.128.0\/examples\/js\/postprocessing\/RenderPass.js\"><\/script>\n <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/three@0.128.0\/examples\/js\/postprocessing\/ShaderPass.js\"><\/script>\n <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/three@0.128.0\/examples\/js\/postprocessing\/UnrealBloomPass.js\"><\/script>\n <style>\n *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n :root {\n --bg:#17110d; --bg-2:#120d09; --surface:#211a14; --surface-2:#2a211a; --border:#3d2e22;\n --light:#F5F0EB; --muted:#A89880; --muted-2:#7d6e5d;\n --accent:#C4622D; --accent-h:#d4703a; --accent-2:#E8895A;\n --line:rgba(255,255,255,0.06); --line-o:rgba(196,98,45,0.28); --glow:rgba(196,98,45,0.5);\n --ok:#5a9e6f;\n }\n html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }\n body { background: var(--bg-2); color: var(--light); font-family: 'Lora', Georgia, serif; font-size: 17px; line-height: 1.75; -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; overflow-x: hidden; }\n .display { font-family: 'Fraunces', Georgia, serif; font-optical-sizing: auto; }\n .sans, h1, h2, h3, h4 { font-family: 'Poppins', Arial, sans-serif; }\n a { text-decoration: none; color: inherit; } img { max-width: 100%; display: block; } em { font-style: italic; }\n ::-webkit-scrollbar { width: 8px; } ::-webkit-scrollbar-track { background: var(--bg-2); }\n ::-webkit-scrollbar-thumb { background: #4a3829; border-radius: 4px; } ::-webkit-scrollbar-thumb:hover { background: var(--accent); }\n ::selection { background: var(--accent); color: #fff; }\n\n #bg-canvas { position: fixed; inset: 0; z-index: 0; pointer-events: none; }\n .bg-vignette { position: fixed; inset: 0; z-index: 0; pointer-events: none; background: radial-gradient(ellipse 120% 80% at 50% 30%, transparent 42%, rgba(18,13,9,0.5) 100%); }\n .grain { position: fixed; inset: -50%; z-index: 60; pointer-events: none; width: 200%; height: 200%; opacity: 0.035; background-image: url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' width='220' height='220'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' stitchTiles='stitch'\/%3E%3C\/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'\/%3E%3C\/svg%3E\"); animation: grainShift 7s steps(6) infinite; }\n @keyframes grainShift { 0%{transform:translate(0,0)} 20%{transform:translate(-4%,3%)} 40%{transform:translate(3%,-4%)} 60%{transform:translate(-3%,2%)} 80%{transform:translate(4%,3%)} 100%{transform:translate(0,0)} }\n .progress-bar { position: fixed; top: 0; left: 0; height: 2px; z-index: 700; background: linear-gradient(90deg, var(--accent), var(--accent-2)); width: 0%; box-shadow: 0 0 12px var(--glow); }\n\n #preloader { position: fixed; inset: 0; background: var(--bg-2); z-index: 9999; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 2.4rem; transition: opacity 0.8s, visibility 0.8s; }\n #preloader.done { opacity: 0; visibility: hidden; }\n .pre-logo { font-family: 'Poppins', sans-serif; font-size: 1.4rem; font-weight: 800; letter-spacing: 0.32em; }\n .pre-logo span { color: var(--accent); }\n .pre-bar-wrap { width: 180px; height: 1px; background: var(--line); overflow: hidden; }\n .pre-bar { height: 100%; background: var(--accent); width: 0; box-shadow: 0 0 8px var(--glow); }\n .pre-pct { font-family: 'Poppins', sans-serif; font-size: 10px; letter-spacing: 0.24em; color: var(--muted-2); }\n\n .audience-bar { position: relative; z-index: 3; display: flex; align-items: center; justify-content: center; gap: 14px; padding: 9px 20px; background: var(--bg-2); border-bottom: 1px solid var(--border); font-family: 'Poppins', sans-serif; font-size: 10.5px; letter-spacing: 0.04em; }\n .audience-bar .now { color: var(--accent); font-weight: 600; }\n .audience-bar .sep { color: var(--border); }\n .audience-bar a { color: var(--muted); transition: color .2s; } .audience-bar a:hover { color: var(--light); }\n .audience-bar a .arr { color: var(--accent); }\n\n nav { position: sticky; top: 0; left: 0; right: 0; z-index: 500; display: flex; align-items: center; justify-content: space-between; padding: 22px 56px; border-bottom: 1px solid transparent; transition: padding .45s cubic-bezier(.4,0,.2,1), background .45s, border-color .45s; }\n nav.scrolled { background: rgba(18,13,9,0.82); backdrop-filter: blur(18px) saturate(140%); -webkit-backdrop-filter: blur(18px) saturate(140%); border-color: var(--border); padding: 14px 56px; }\n .nav-logo { font-family: 'Poppins', sans-serif; font-weight: 800; font-size: 16px; letter-spacing: 0.08em; }\n .nav-logo span { color: var(--accent); }\n .nav-logo small { display:block; font-size:8.5px; font-weight:600; letter-spacing:0.2em; color:var(--muted); margin-top:2px; }\n .nav-links { display: flex; gap: 1.9rem; list-style: none; position: absolute; left: 50%; transform: translateX(-50%); }\n .nav-links a { font-family: 'Poppins', sans-serif; font-size: 11px; font-weight: 500; letter-spacing: 0.13em; text-transform: uppercase; color: var(--muted); transition: color .25s; position: relative; }\n .nav-links a::after { content:''; position:absolute; bottom:-4px; left:0; width:0; height:1px; background: var(--accent); transition: width .35s cubic-bezier(.4,0,.2,1); }\n .nav-links a:hover { color: var(--light); } .nav-links a:hover::after { width: 100%; }\n .nav-cta { font-family: 'Poppins', sans-serif; font-size: 11px; font-weight: 600; letter-spacing: 0.09em; text-transform: uppercase; color: #fff; background: var(--accent); padding: 11px 22px; border-radius: 3px; transition: background .25s, transform .2s, box-shadow .3s; }\n .nav-cta:hover { background: var(--accent-h); transform: translateY(-1px); box-shadow: 0 8px 24px rgba(196,98,45,0.4); }\n\n .reveal { opacity: 0; transform: translateY(34px); transition: opacity .9s cubic-bezier(.16,1,.3,1), transform .9s cubic-bezier(.16,1,.3,1); }\n .reveal.visible { opacity: 1; transform: none; }\n .delay-1 { transition-delay: .1s; } .delay-2 { transition-delay: .22s; } .delay-3 { transition-delay: .34s; } .delay-4 { transition-delay: .46s; }\n @media (prefers-reduced-motion: reduce) { .reveal { transition: none !important; opacity: 1 !important; transform: none !important; } }\n\n .btn-primary { font-family: 'Poppins', sans-serif; font-size: 13px; font-weight: 600; letter-spacing: 0.04em; color: #fff; background: var(--accent); padding: 16px 30px; border-radius: 6px; display: inline-flex; align-items: center; gap: 10px; position: relative; overflow: hidden; transition: background .3s, transform .25s, box-shadow .35s; border: none; cursor: pointer; white-space: nowrap; box-shadow: 0 4px 18px rgba(196,98,45,0.25); }\n .btn-primary::after { content:''; position:absolute; inset:0; background: linear-gradient(120deg, transparent 30%, rgba(255,255,255,0.22) 50%, transparent 70%); transform: translateX(-130%); transition: transform .7s; }\n .btn-primary:hover { background: var(--accent-h); transform: translateY(-3px); box-shadow: 0 14px 38px rgba(196,98,45,0.45); }\n .btn-primary:hover::after { transform: translateX(130%); }\n .btn-primary .arrow { transition: transform .3s; } .btn-primary:hover .arrow { transform: translateX(5px); }\n .btn-ghost { font-family: 'Poppins', sans-serif; font-size: 13px; font-weight: 600; letter-spacing: 0.04em; color: var(--light); background: transparent; border: 1.5px solid rgba(245,240,235,0.22); padding: 16px 30px; border-radius: 6px; display: inline-flex; align-items: center; gap: 8px; transition: border-color .3s, background .3s, transform .2s; cursor: pointer; white-space: nowrap; }\n .btn-ghost:hover { border-color: var(--light); background: rgba(245,240,235,0.06); transform: translateY(-2px); }\n\n .panel { position: relative; z-index: 2; }\n .panel.bg { background: var(--bg); } .panel.surf { background: var(--surface); } .panel.deep { background: var(--bg-2); }\n .section-wrap { max-width: 1280px; margin: 0 auto; padding: 116px 56px; }\n .section-label { display: inline-flex; align-items: center; gap: 12px; margin-bottom: 22px; }\n .section-label::before { content:''; width: 26px; height: 1px; background: var(--accent); }\n .section-label span { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.26em; text-transform: uppercase; color: var(--accent); }\n .section-h2 { font-family: 'Fraunces', serif; font-optical-sizing: auto; font-weight: 500; font-size: clamp(2.1rem, 4.2vw, 3.6rem); line-height: 1.06; letter-spacing: -0.015em; }\n .section-h2 em { font-style: italic; color: var(--accent-2); font-weight: 400; }\n .section-sub { font-family: 'Lora', serif; font-style: italic; font-size: clamp(17px, 1.5vw, 20px); color: var(--muted); line-height: 1.7; max-width: 640px; }\n\n \/* HERO *\/\n .hero { min-height: calc(100vh - 80px); display: flex; flex-direction: column; align-items: center; justify-content: center; text-align: center; position: relative; z-index: 2; padding: 80px 56px 60px; gap: 36px; }\n .hero-actions-wrap { display: flex; flex-direction: column; align-items: center; gap: 0; width: 100%; max-width: 800px; position: relative; z-index: 3; }\n .hero-scrim { position: absolute; inset: 0; z-index: 1; pointer-events: none; background: radial-gradient(ellipse 90% 70% at 50% 40%, transparent 28%, rgba(18,13,9,0.65) 100%), linear-gradient(0deg, rgba(18,13,9,0.92) 0%, rgba(18,13,9,0) 44%); }\n .hero-left { position: relative; z-index: 3; padding: 0; max-width: 1168px; width: 100%; }\n .hero-eyebrow { display: flex; align-items: center; justify-content: center; gap: 14px; margin-bottom: 28px; opacity: 0; animation: fadeUp .9s 1.2s cubic-bezier(.16,1,.3,1) forwards; }\n .hero-eyebrow-line { width: 30px; height: 1px; background: var(--accent); }\n .hero-eyebrow span { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.26em; text-transform: uppercase; color: var(--accent); }\n .hero-h1 { font-family: 'Fraunces', serif; font-optical-sizing: auto; font-weight: 500; font-size: clamp(2.2rem, 3.2vw, 3.4rem); line-height: 1.06; letter-spacing: -0.02em; margin-bottom: 1.6rem; }\n .hero-h1 em { font-style: italic; font-weight: 400; color: var(--accent-2); }\n .hero-h1 .ln { display: block; overflow: hidden; padding-bottom: 0.22em; margin-bottom: -0.18em; }\n .hero-h1 .ln > span { display: block; transform: translateY(110%); }\n .hero-h1 .ln:nth-child(1) > span { animation: rise 1s 1.35s cubic-bezier(.16,1,.3,1) forwards; }\n .hero-h1 .ln:nth-child(2) > span { animation: rise 1s 1.48s cubic-bezier(.16,1,.3,1) forwards; }\n .hero-sub { font-family: 'Lora', serif; font-size: 18px; font-style: italic; line-height: 1.65; color: rgba(245,240,235,0.78); max-width: 590px; margin: 0 auto; opacity: 0; animation: fadeUp .9s 2s cubic-bezier(.16,1,.3,1) forwards; }\n .hero-actions { display: flex; gap: 1.2rem; align-items: center; justify-content: center; flex-wrap: wrap; margin-bottom: 1.4rem; opacity: 0; animation: fadeUp .9s 2.25s cubic-bezier(.16,1,.3,1) forwards; }\n .hero-cred { font-family: 'Poppins', sans-serif; font-size: 11px; font-weight: 500; letter-spacing: 0.06em; color: var(--muted); opacity: 0; animation: fadeUp .9s 2.5s cubic-bezier(.16,1,.3,1) forwards; line-height: 1.7; }\n .hero-cred b { color: var(--light); font-weight: 600; }\n .hero-right { position: relative; z-index: 3; padding: 0; width: 100%; max-width: 1168px; opacity: 0; animation: fadeUp 1s 2.1s cubic-bezier(.16,1,.3,1) forwards; }\n .vsl { background: rgba(33,26,20,0.55); backdrop-filter: blur(16px); -webkit-backdrop-filter: blur(16px); border: 1px solid var(--line-o); border-radius: 14px; overflow: hidden; box-shadow: 0 40px 90px rgba(0,0,0,0.5), 0 0 60px rgba(196,98,45,0.08); }\n .vsl-bar { display: flex; align-items: center; gap: 7px; padding: 11px 16px; background: rgba(18,13,9,0.7); border-bottom: 1px solid var(--line); }\n .vsl-dot { width: 9px; height: 9px; border-radius: 50%; background: #43342a; }\n .vsl-url { flex: 1; margin: 0 10px; background: rgba(255,255,255,0.05); border-radius: 5px; padding: 5px 12px; font-family: 'Poppins', sans-serif; font-size: 10px; color: var(--muted-2); }\n .vsl-screen { aspect-ratio: 16\/10; background: radial-gradient(ellipse at 50% 40%, rgba(196,98,45,0.18), transparent 60%), #0e0a07; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 16px; position: relative; cursor: pointer; transition: background .4s; }\n .vsl-screen:hover { background: radial-gradient(ellipse at 50% 40%, rgba(196,98,45,0.28), transparent 60%), #0e0a07; }\n .vsl-play { width: 70px; height: 70px; border-radius: 50%; background: rgba(196,98,45,0.92); display: flex; align-items: center; justify-content: center; animation: pulse 2.4s infinite; transition: transform .3s; }\n .vsl-screen:hover .vsl-play { transform: scale(1.08); }\n .vsl-tri { width: 0; height: 0; border-top: 11px solid transparent; border-bottom: 11px solid transparent; border-left: 18px solid #fff; margin-left: 5px; }\n .vsl-label { font-family: 'Poppins', sans-serif; font-size: 11px; font-weight: 500; letter-spacing: 0.08em; color: rgba(245,240,235,0.55); text-align: center; padding: 0 20px; }\n .vsl-cap { padding: 16px 20px; font-family: 'Poppins', sans-serif; font-size: 11px; color: var(--muted); letter-spacing: 0.02em; display: flex; align-items: center; gap: 8px; }\n .vsl-cap .dotlive { width: 7px; height: 7px; border-radius: 50%; background: var(--accent); animation: pulse 2s infinite; flex-shrink: 0; }\n @keyframes pulse { 0%{box-shadow:0 0 0 0 rgba(196,98,45,.5)} 70%{box-shadow:0 0 0 12px rgba(196,98,45,0)} 100%{box-shadow:0 0 0 0 rgba(196,98,45,0)} }\n @keyframes rise { to { transform: none; } }\n @keyframes fadeUp { from{opacity:0;transform:translateY(26px)} to{opacity:1;transform:none} }\n @keyframes fadeIn { from{opacity:0} to{opacity:1} }\n\n .ticker { border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); background: var(--surface); overflow: hidden; padding: 15px 0; position: relative; z-index: 2; }\n .ticker::before, .ticker::after { content:''; position:absolute; top:0; bottom:0; width:120px; z-index:2; pointer-events:none; }\n .ticker::before { left:0; background: linear-gradient(90deg, var(--surface), transparent); }\n .ticker::after { right:0; background: linear-gradient(270deg, var(--surface), transparent); }\n .ticker-track { display: flex; width: max-content; animation: tickerScroll 38s linear infinite; }\n @keyframes tickerScroll { from{transform:translateX(0)} to{transform:translateX(-50%)} }\n .ticker-item { display: flex; align-items: center; gap: 1.8rem; padding: 0 1.8rem; font-family: 'Poppins', sans-serif; font-size: 11px; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase; color: var(--muted); white-space: nowrap; }\n .ticker-dot { width: 4px; height: 4px; background: var(--accent); border-radius: 50%; flex-shrink: 0; }\n\n \/* PROBLEM (\u00bfte suena?) *\/\n .pain-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(290px, 1fr)); gap: 20px; margin-top: 56px; }\n .pain-card { background: var(--surface); border: 1px solid var(--border); border-radius: 14px; padding: 30px 28px; display: flex; flex-direction: column; gap: 14px; transition: border-color .3s, transform .25s, box-shadow .35s; }\n .pain-card:hover { border-color: var(--accent); transform: translateY(-4px); box-shadow: 0 24px 50px rgba(0,0,0,0.4); }\n .pain-icon { width: 50px; height: 50px; border-radius: 12px; background: rgba(196,98,45,0.12); border: 1px solid rgba(196,98,45,0.28); display: flex; align-items: center; justify-content: center; flex-shrink: 0; color: var(--accent); }\n .pain-icon svg { width: 22px; height: 22px; }\n .pain-title { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 16.5px; line-height: 1.25; letter-spacing: -0.01em; }\n .pain-text { font-family: 'Lora', serif; font-style: italic; font-size: 15px; color: var(--muted); line-height: 1.65; }\n .pain-quote { margin-top: 40px; background: rgba(196,98,45,0.08); border: 1px solid var(--line-o); border-left: 3px solid var(--accent); border-radius: 0 14px 14px 0; padding: 28px 34px; }\n .pain-quote p { font-family: 'Lora', serif; font-style: italic; font-size: clamp(17px,2vw,21px); line-height: 1.5; color: var(--light); }\n .pain-quote .who { font-family: 'Poppins', sans-serif; font-style: normal; font-size: 11px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--accent); margin-top: 14px; }\n\n \/* STAKES figure *\/\n .stakes-head { display: grid; grid-template-columns: 1.1fr 1fr; gap: 60px; align-items: end; }\n .stakes-figure { text-align: right; }\n .stakes-figure .big { font-family: 'Fraunces', serif; font-weight: 500; font-size: clamp(3.4rem, 9vw, 7rem); line-height: 0.9; color: var(--accent); letter-spacing: -0.03em; }\n .stakes-figure .cap { font-family: 'Lora', serif; font-style: italic; font-size: 16px; color: var(--muted); margin-top: 10px; }\n\n \/* ROI CALCULATOR *\/\n .roi-wrap { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; margin-top: 60px; align-items: center; }\n .roi-controls { display: flex; flex-direction: column; gap: 34px; background: var(--surface); border: 1px solid var(--border); border-radius: 20px; padding: 44px; }\n .roi-field label { display: flex; justify-content: space-between; align-items: baseline; gap: 14px; font-family: 'Poppins', sans-serif; font-size: 13px; font-weight: 600; color: var(--muted); margin-bottom: 16px; letter-spacing: 0.03em; }\n .roi-field label b { color: var(--light); font-family: 'Fraunces', serif; font-size: 22px; font-weight: 600; white-space: nowrap; }\n .roi-slider { -webkit-appearance: none; appearance: none; width: 100%; height: 5px; border-radius: 5px; background: linear-gradient(90deg, var(--accent) var(--fill,40%), #3a2c20 var(--fill,40%)); outline: none; cursor: pointer; }\n .roi-slider::-webkit-slider-thumb { -webkit-appearance: none; width: 22px; height: 22px; border-radius: 50%; background: var(--accent); border: 3px solid #2a1f17; box-shadow: 0 0 0 4px rgba(196,98,45,0.2), 0 4px 12px rgba(0,0,0,0.4); cursor: pointer; transition: transform .15s; }\n .roi-slider::-webkit-slider-thumb:hover { transform: scale(1.15); }\n .roi-slider::-moz-range-thumb { width: 22px; height: 22px; border-radius: 50%; background: var(--accent); border: 3px solid #2a1f17; box-shadow: 0 0 0 4px rgba(196,98,45,0.2); cursor: pointer; }\n .roi-results { display: flex; flex-direction: column; gap: 16px; }\n .roi-bigcard { background: linear-gradient(160deg, #2e2118, #211a13); border: 1px solid var(--accent); border-radius: 20px; padding: 38px 42px; box-shadow: 0 30px 70px rgba(0,0,0,0.45), 0 0 0 1px rgba(196,98,45,0.2), 0 0 60px rgba(196,98,45,0.08); }\n .roi-biglabel { font-family: 'Poppins', sans-serif; font-size: 11px; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent); margin-bottom: 12px; }\n .roi-bigval { font-family: 'Fraunces', serif; font-weight: 600; font-size: clamp(2.6rem, 5.5vw, 4.2rem); line-height: 1; color: var(--light); letter-spacing: -0.02em; }\n .roi-bigval span { color: var(--accent); }\n .roi-bigsub { font-family: 'Lora', serif; font-style: italic; font-size: 15px; color: var(--muted); margin-top: 12px; }\n .roi-mini { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }\n .roi-minicard { background: var(--surface); border: 1px solid var(--border); border-radius: 14px; padding: 24px 26px; }\n .roi-minicard .ml { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); margin-bottom: 10px; }\n .roi-minicard .mv { font-family: 'Fraunces', serif; font-weight: 600; font-size: 2rem; color: var(--light); line-height: 1; }\n .roi-minicard .mv span { color: var(--accent); font-size: 1.1rem; }\n .roi-disclaimer { font-family: 'Poppins', sans-serif; font-size: 11px; color: var(--muted-2); margin-top: 26px; text-align: center; letter-spacing: 0.03em; line-height: 1.7; }\n\n \/* SOLUTION 4 steps *\/\n .sol-meta { background: rgba(196,98,45,0.08); border: 1px solid var(--line-o); border-radius: 16px; padding: 32px 36px; margin-top: 48px; display: grid; grid-template-columns: auto 1fr; gap: 24px; align-items: center; }\n .sol-meta .ico { display: flex; align-items: center; justify-content: center; color: var(--accent); }\n .sol-meta p { font-family: 'Lora', serif; font-style: italic; font-size: 17px; line-height: 1.6; color: var(--light); }\n .steps-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 40px; }\n .step-card { background: var(--surface); border: 1px solid var(--border); border-radius: 14px; padding: 30px 26px; transition: border-color .3s, transform .25s; }\n .step-card:hover { border-color: var(--line-o); transform: translateY(-4px); }\n .step-n { font-family: 'Fraunces', serif; font-weight: 500; font-size: 2.6rem; color: var(--accent); line-height: 0.9; margin-bottom: 16px; }\n .step-t { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 16px; margin-bottom: 8px; white-space: nowrap; letter-spacing: -0.015em; }\n .step-d { font-family: 'Lora', serif; font-style: italic; font-size: 14.5px; color: var(--muted); line-height: 1.6; }\n \/* el camino (escalera SIN precio) *\/\n .path-intro { font-family: 'Lora', serif; font-style: italic; font-size: 18px; color: var(--muted); margin: 70px 0 0; text-align: center; }\n .path-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-top: 32px; }\n .path-card { background: var(--bg); border: 1px solid var(--border); border-radius: 14px; padding: 28px 24px; position: relative; transition: border-color .3s, transform .25s; }\n .path-card:hover { border-color: var(--line-o); transform: translateY(-4px); }\n .path-card.feat { border-color: var(--accent); background: linear-gradient(165deg, #2e2118, #211a13); box-shadow: 0 20px 50px rgba(0,0,0,0.4); }\n .path-badge { position: absolute; top: -12px; left: 22px; background: var(--accent); color: #fff; font-family: 'Poppins', sans-serif; font-size: 9px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; padding: 5px 12px; border-radius: 100px; }\n .path-dur { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--accent); margin-bottom: 10px; }\n .path-name { font-family: 'Fraunces', serif; font-weight: 500; font-size: 21px; margin-bottom: 10px; letter-spacing: -0.01em; }\n .path-desc { font-family: 'Lora', serif; font-style: italic; font-size: 14px; color: var(--muted); line-height: 1.6; }\n .path-note { text-align: center; font-family: 'Poppins', sans-serif; font-size: 12px; color: var(--muted-2); margin-top: 26px; letter-spacing: 0.02em; }\n\n \/* INTERSTITIAL *\/\n .inter { position: relative; z-index: 2; min-height: 88vh; display: flex; align-items: center; justify-content: center; text-align: center; padding: 56px; overflow: hidden; }\n .inter-1 { background: linear-gradient(180deg, var(--bg-2) 0%, transparent 26%, transparent 74%, var(--surface) 100%); }\n .inter-2 { background: linear-gradient(180deg, var(--bg) 0%, transparent 26%, transparent 74%, var(--bg) 100%); }\n .inter-3 { background: linear-gradient(180deg, var(--surface) 0%, transparent 24%, transparent 72%, var(--bg) 100%); }\n .inter-inner { max-width: 900px; position: relative; }\n .inter-inner::before { content:''; position:absolute; inset:-60% -30%; background: radial-gradient(ellipse at center, rgba(18,13,9,0.62) 0%, transparent 70%); z-index:-1; }\n .inter-eyebrow { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.28em; text-transform: uppercase; color: var(--accent); margin-bottom: 26px; }\n .inter-line { font-family: 'Fraunces', serif; font-optical-sizing: auto; font-weight: 400; font-size: clamp(2.2rem, 5.4vw, 4.4rem); line-height: 1.05; letter-spacing: -0.02em; text-shadow: 0 4px 50px rgba(0,0,0,0.7); }\n .inter-line em { font-style: italic; color: var(--accent-2); }\n .inter-sub { font-family: 'Lora', serif; font-style: italic; font-size: clamp(17px, 1.6vw, 20px); color: rgba(245,240,235,0.85); line-height: 1.7; margin-top: 26px; max-width: 600px; margin-left: auto; margin-right: auto; text-shadow: 0 2px 24px rgba(0,0,0,0.7); }\n\n \/* PROOF *\/\n .proof-metrics { display: grid; grid-template-columns: repeat(4,1fr); gap: 18px; margin-top: 52px; }\n .pm { background: var(--surface); border: 1px solid var(--border); border-radius: 14px; padding: 30px 28px; }\n .pm .v { font-family: 'Fraunces', serif; font-weight: 600; font-size: 2.8rem; color: var(--accent); line-height: 1; }\n .pm .l { font-family: 'Poppins', sans-serif; font-size: 12px; font-weight: 500; color: var(--muted); margin-top: 10px; line-height: 1.5; }\n .logos-context { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-top: 20px; }\n .lc { background: rgba(33,26,20,0.5); border: 1px solid var(--border); border-radius: 14px; padding: 26px 28px; }\n .lc-names { font-family: 'Fraunces', serif; font-weight: 600; font-size: 18px; margin-bottom: 8px; }\n .lc-desc { font-family: 'Lora', serif; font-style: italic; font-size: 14.5px; color: var(--muted); line-height: 1.6; }\n .case { margin-top: 22px; background: linear-gradient(160deg, #2e2118, #221a12); border: 1px solid var(--accent); border-radius: 16px; padding: 38px 40px; box-shadow: 0 30px 60px rgba(0,0,0,0.4); }\n .case-tag { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--accent); margin-bottom: 16px; }\n .case-q { font-family: 'Fraunces', serif; font-weight: 400; font-style: italic; font-size: clamp(20px,2.4vw,28px); line-height: 1.4; }\n .case-q b { font-style: normal; font-weight: 600; color: var(--accent-2); }\n .case-who { font-family: 'Poppins', sans-serif; font-size: 12px; color: var(--muted); margin-top: 18px; letter-spacing: 0.02em; }\n\n \/* WHY EDUARDO *\/\n .why-layout { display: grid; grid-template-columns: 0.62fr 1fr; gap: 60px; align-items: start; margin-top: 56px; }\n .why-photo { position: relative; }\n .why-photo img { width: 100%; aspect-ratio: 3\/4; object-fit: cover; object-position: center 8%; border-radius: 16px; filter: grayscale(15%) brightness(0.9) contrast(1.04); }\n .why-photo::after { content:''; position:absolute; inset:0; border-radius:16px; box-shadow: inset 0 -120px 90px -60px rgba(18,13,9,0.85); pointer-events:none; }\n .why-cap { position: absolute; left: 24px; bottom: 22px; z-index: 2; }\n .why-cap .nm { font-family: 'Fraunces', serif; font-weight: 500; font-size: 21px; }\n .why-cap .rl { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 500; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); margin-top: 4px; }\n .why-body p { font-family: 'Lora', serif; font-size: 17px; color: rgba(245,240,235,0.82); line-height: 1.75; margin-bottom: 18px; }\n .why-body p em { color: var(--accent-2); }\n .why-method { background: rgba(196,98,45,0.08); border: 1px solid var(--line-o); border-radius: 12px; padding: 22px 26px; margin: 26px 0; }\n .why-method .mt { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--accent); margin-bottom: 8px; }\n .why-method .mn { font-family: 'Fraunces', serif; font-weight: 600; font-size: 1.5rem; }\n .why-method .md { font-family: 'Lora', serif; font-style: italic; font-size: 15px; color: var(--muted); margin-top: 6px; }\n .why-stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; margin-top: 28px; }\n .why-stats .ws-v { font-family: 'Fraunces', serif; font-weight: 600; font-size: 2rem; color: var(--accent); line-height: 1; }\n .why-stats .ws-l { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--muted); margin-top: 8px; line-height: 1.4; }\n .why-badges { display: flex; gap: 8px; flex-wrap: wrap; margin-top: 22px; }\n @media (min-width: 1101px) { .why-badges { flex-wrap: nowrap; } }\n .why-badge { font-family: 'Poppins', sans-serif; font-size: 10.5px; font-weight: 600; letter-spacing: 0.07em; text-transform: uppercase; color: var(--muted); border: 1px solid var(--border); padding: 8px 14px; border-radius: 3px; white-space: nowrap; transition: color .25s, border-color .25s, background .25s; }\n .why-badge:hover { color: var(--light); border-color: var(--accent); background: rgba(196,98,45,0.08); }\n\n \/* OBJECTIONS \/ FAQ *\/\n .faq { margin-top: 52px; max-width: none; }\n .faq details { border-bottom: 1px solid var(--border); }\n .faq summary { list-style: none; cursor: pointer; padding: 26px 0; display: flex; justify-content: space-between; align-items: center; gap: 20px; font-family: 'Poppins', sans-serif; font-weight: 600; font-size: 17px; transition: color .2s; }\n .faq summary::-webkit-details-marker { display: none; }\n .faq summary:hover { color: var(--accent-2); }\n .faq summary .ic { flex-shrink: 0; width: 28px; height: 28px; border-radius: 50%; border: 1px solid var(--line-o); display: flex; align-items: center; justify-content: center; color: var(--accent); font-size: 18px; transition: transform .3s, background .3s; }\n .faq details[open] summary .ic { transform: rotate(45deg); background: var(--accent); color: #fff; }\n .faq-a { font-family: 'Lora', serif; font-size: 16px; color: var(--muted); line-height: 1.75; padding: 0 48px 28px 0; }\n .faq-a b { font-family: 'Poppins', sans-serif; font-weight: 600; color: var(--light); }\n\n \/* CTA *\/\n .cta-section { background: var(--bg); text-align: center; position: relative; overflow: hidden; z-index: 2; }\n .cta-geo { position: absolute; inset: 0; z-index: 0; pointer-events: none; opacity: 0.12; background-image: radial-gradient(circle, var(--accent) 1px, transparent 1px); background-size: 38px 38px; }\n .cta-glow { position: absolute; left: 50%; top: 8%; transform: translateX(-50%); width: 700px; height: 400px; background: radial-gradient(ellipse, rgba(196,98,45,0.26), transparent 70%); filter: blur(60px); z-index: 0; pointer-events: none; }\n .cta-inner { max-width: 720px; margin: 0 auto; position: relative; z-index: 2; }\n .cta-h2 { font-family: 'Fraunces', serif; font-optical-sizing: auto; font-weight: 500; font-size: clamp(2.3rem, 5vw, 3.8rem); line-height: 1.05; letter-spacing: -0.02em; margin-bottom: 20px; }\n .cta-h2 em { font-style: italic; color: var(--accent-2); }\n .cta-sub { font-family: 'Lora', serif; font-style: italic; font-size: 19px; color: rgba(245,240,235,0.78); line-height: 1.7; margin-bottom: 36px; }\n .diag-form { background: rgba(18,13,9,0.7); border: 1px solid var(--border); border-radius: 16px; padding: 42px; text-align: left; margin-top: 40px; backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px); }\n .form-title { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 16px; margin-bottom: 24px; }\n .form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }\n .form-field { display: flex; flex-direction: column; gap: 7px; }\n .form-field.full { grid-column: 1 \/ -1; }\n .form-label { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); }\n .form-input, .form-select { background: var(--bg-2); border: 1px solid var(--border); color: var(--light); font-family: 'Lora', serif; font-size: 15px; padding: 14px 16px; border-radius: 6px; outline: none; transition: border-color .25s, box-shadow .25s; width: 100%; }\n .form-input::placeholder { color: var(--muted-2); }\n .form-input:focus, .form-select:focus { border-color: var(--accent); box-shadow: 0 0 0 3px rgba(196,98,45,0.12); }\n .form-select { appearance: none; cursor: pointer; background-image: url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' width='10' height='6' fill='none'%3E%3Cpath d='M1 1l4 4 4-4' stroke='%23A89880' stroke-width='1.5' stroke-linecap='round'\/%3E%3C\/svg%3E\"); background-repeat: no-repeat; background-position: right 16px center; padding-right: 38px; }\n .form-submit { margin-top: 24px; width: 100%; padding: 19px; font-family: 'Poppins', sans-serif; font-size: 13px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; background: var(--accent); color: #fff; border: none; border-radius: 6px; cursor: pointer; transition: background .25s, transform .2s, box-shadow .3s; }\n .form-submit:hover:not(:disabled) { background: var(--accent-h); transform: translateY(-2px); box-shadow: 0 12px 30px rgba(196,98,45,0.4); }\n .form-note { font-family: 'Poppins', sans-serif; font-size: 10px; color: var(--muted); text-align: center; margin-top: 13px; letter-spacing: 0.04em; }\n .cta-contacts { margin-top: 50px; display: flex; justify-content: center; gap: 48px; flex-wrap: wrap; padding-top: 42px; border-top: 1px solid var(--border); }\n .cta-contact-label { font-family: 'Poppins', sans-serif; font-size: 9px; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent); margin-bottom: 7px; }\n .cta-contact-val { font-family: 'Poppins', sans-serif; font-size: 15px; font-weight: 600; color: var(--light); transition: color .2s; display: block; }\n a.cta-contact-val:hover { color: var(--accent); }\n\n .footer-wrap { background: var(--surface); position: relative; z-index: 2; }\n footer { padding: 84px 56px; display: grid; grid-template-columns: 1.7fr 1fr 1fr 1fr; gap: 48px; max-width: 1280px; margin: 0 auto; width: 100%; }\n .footer-logo { font-family: 'Poppins', sans-serif; font-weight: 800; font-size: 17px; letter-spacing: 0.08em; color: var(--light); display: block; margin-bottom: 14px; }\n .footer-logo span { color: var(--accent); }\n .footer-tagline { font-family: 'Lora', serif; font-style: italic; font-size: 14px; color: var(--muted); line-height: 1.7; margin-bottom: 24px; }\n .footer-social { display: flex; gap: 10px; }\n .footer-social a { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.12em; color: var(--muted); border: 1px solid var(--border); padding: 9px 15px; border-radius: 3px; transition: color .25s, border-color .25s; }\n .footer-social a:hover { color: var(--accent); border-color: var(--accent); }\n .footer-col-title { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent); margin-bottom: 20px; }\n .footer-links { list-style: none; display: flex; flex-direction: column; gap: 12px; }\n .footer-links a { font-family: 'Lora', serif; font-size: 14px; color: var(--muted); transition: color .2s; }\n .footer-links a:hover { color: var(--light); }\n .footer-contact-item { margin-bottom: 16px; }\n .footer-contact-label { font-family: 'Poppins', sans-serif; font-size: 9px; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted-2); margin-bottom: 5px; }\n .footer-contact-val { font-family: 'Lora', serif; font-size: 14px; color: var(--muted); transition: color .2s; display: block; }\n a.footer-contact-val:hover { color: var(--accent); }\n .footer-bottom { padding: 22px 56px; display: flex; align-items: center; justify-content: space-between; background: var(--bg-2); position: relative; z-index: 2; }\n .footer-bottom p { font-family: 'Poppins', sans-serif; font-size: 11px; color: var(--muted-2); }\n .footer-bottom-links { display: flex; gap: 22px; }\n .footer-bottom-links a { font-family: 'Poppins', sans-serif; font-size: 11px; color: var(--muted-2); transition: color .2s; }\n .footer-bottom-links a:hover { color: var(--muted); }\n\n \/* VIDEO TESTIMONIALS *\/\n .vtst-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; margin-top: 52px; }\n .vtst { background: var(--surface); border: 1px solid var(--border); border-radius: 14px; overflow: hidden; transition: border-color .3s, transform .25s, box-shadow .3s; }\n .vtst:hover { border-color: var(--line-o); transform: translateY(-4px); box-shadow: 0 24px 50px rgba(0,0,0,0.4); }\n .vtst-screen { aspect-ratio: 16\/9; background: radial-gradient(ellipse at 50% 40%, rgba(196,98,45,0.14), transparent 60%), #0e0a07; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 14px; cursor: pointer; position: relative; transition: background .3s; }\n .vtst-screen:hover { background: radial-gradient(ellipse at 50% 40%, rgba(196,98,45,0.24), transparent 60%), #0e0a07; }\n .vtst-play { width: 54px; height: 54px; border-radius: 50%; background: rgba(196,98,45,0.85); display: flex; align-items: center; justify-content: center; animation: pulse 2.4s infinite; transition: transform .3s; }\n .vtst-screen:hover .vtst-play { transform: scale(1.1); }\n .vtst-tri { width: 0; height: 0; border-top: 9px solid transparent; border-bottom: 9px solid transparent; border-left: 15px solid #fff; margin-left: 4px; }\n .vtst-ph { font-family: 'Poppins', sans-serif; font-size: 9.5px; font-weight: 500; letter-spacing: 0.08em; color: rgba(245,240,235,0.32); text-align: center; padding: 0 20px; }\n .vtst-body { padding: 30px 24px 2px; }\n .vtst-mark { font-family: 'Fraunces', serif; font-weight: 600; font-size: 2.6rem; line-height: 0.8; color: var(--accent); opacity: 0.55; display: block; }\n .vtst-quote { font-family: 'Lora', serif; font-style: italic; font-size: 15px; line-height: 1.62; color: rgba(245,240,235,0.86); margin-top: 4px; }\n .vtst-meta { padding: 14px 24px 24px; }\n .vtst-av { width: 36px; height: 36px; border-radius: 50%; background: linear-gradient(135deg, var(--accent), var(--accent-h)); display: flex; align-items: center; justify-content: center; font-family: 'Poppins'; font-weight: 700; font-size: 12px; color: #fff; flex-shrink: 0; }\n .vtst-info { display: flex; align-items: center; gap: 12px; }\n .vtst-name { font-family: 'Poppins', sans-serif; font-weight: 600; font-size: 14px; color: var(--light); }\n .vtst-role { font-family: 'Lora', serif; font-style: italic; font-size: 12.5px; color: var(--muted); margin-top: 2px; }\n @media (max-width: 1100px) { .vtst-grid { grid-template-columns: 1fr; } }\n\n \/* ORIGIN v2 *\/\n .og-cinematic { position: relative; border-radius: 18px; overflow: hidden; margin-bottom: 68px; aspect-ratio: 21\/9; min-height: 380px; }\n .og-bg { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: center 40%; filter: brightness(0.36) saturate(0.55) contrast(1.1); }\n .og-scrim { position: absolute; inset: 0; background: linear-gradient(90deg, rgba(18,13,9,0.97) 0%, rgba(18,13,9,0.78) 42%, rgba(18,13,9,0.18) 100%), linear-gradient(0deg, rgba(18,13,9,0.65) 0%, transparent 55%); }\n .og-over { position: absolute; bottom: 0; left: 0; padding: 48px 52px; max-width: 700px; }\n .og-eyebrow { font-family: 'Poppins', sans-serif; font-size: 9px; font-weight: 700; letter-spacing: 0.24em; text-transform: uppercase; color: var(--accent); margin-bottom: 18px; display: flex; align-items: center; gap: 10px; }\n .og-eyebrow::before { content: ''; width: 22px; height: 1px; background: var(--accent); flex-shrink: 0; }\n .og-h2 { font-family: 'Fraunces', serif; font-optical-sizing: auto; font-weight: 500; font-size: clamp(1.9rem, 3.3vw, 3rem); line-height: 1.06; letter-spacing: -0.02em; }\n .og-h2 em { font-style: italic; color: var(--accent-2); }\n .og-year { position: absolute; top: 36px; right: 48px; font-family: 'Fraunces', serif; font-weight: 500; font-size: 7rem; color: rgba(245,240,235,0.05); line-height: 1; letter-spacing: -0.04em; pointer-events: none; user-select: none; }\n .og-body { display: grid; grid-template-columns: 1fr 1fr; gap: 60px; margin-bottom: 54px; }\n .og-col p { font-family: 'Lora', serif; font-size: 16.5px; color: rgba(245,240,235,0.8); line-height: 1.8; margin-bottom: 18px; }\n .og-col p strong { font-family: 'Poppins', sans-serif; font-weight: 600; color: var(--light); font-style: normal; }\n .og-lead { font-size: 17.5px !important; color: rgba(245,240,235,0.9) !important; }\n .og-voice { font-style: italic; color: var(--light) !important; border-left: 2px solid var(--accent); padding-left: 18px; margin: 22px 0 !important; }\n .og-chapter { display: flex; align-items: center; gap: 14px; margin: 28px 0 18px; }\n .og-chapter::before, .og-chapter::after { content: ''; flex: 1; height: 1px; background: var(--border); }\n .og-chapter span { font-family: 'Poppins', sans-serif; font-size: 9px; font-weight: 700; letter-spacing: 0.2em; text-transform: uppercase; color: var(--muted-2); white-space: nowrap; }\n .og-quote { background: linear-gradient(135deg, rgba(196,98,45,0.1) 0%, rgba(196,98,45,0.04) 100%); border: 1px solid var(--line-o); border-radius: 18px; padding: 48px 56px; position: relative; overflow: hidden; margin-bottom: 36px; }\n .og-quote-mark { font-family: 'Fraunces', serif; font-size: 5.5rem; color: var(--accent); line-height: 0.65; margin-bottom: 10px; opacity: 0.45; }\n .og-quote blockquote p { font-family: 'Fraunces', serif; font-style: italic; font-weight: 400; font-size: clamp(18px, 2vw, 24px); line-height: 1.52; color: var(--light); margin: 0; }\n .og-quote blockquote cite { display: block; font-family: 'Poppins', sans-serif; font-style: normal; font-size: 10px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--accent); margin-top: 20px; }\n .og-close { font-family: 'Lora', serif; font-size: 16px; color: var(--muted); text-align: center; max-width: 580px; margin: 0 auto; line-height: 1.8; font-style: italic; }\n .og-sub-cin { font-family: 'Lora', serif; font-style: italic; font-size: 14.5px; color: rgba(245,240,235,0.52); margin-top: 16px; line-height: 1.65; max-width: 520px; }\n\n \/* Justificado en t\u00edtulos de tarjetas y celdas de la comparativa *\/\n .pain-title, .ctab-val, .ctab-foot-txt { text-align: justify; text-justify: inter-word; -webkit-hyphens: none; hyphens: none; overflow-wrap: break-word; }\n\n \/* Texto justificado en toda la web *\/\n .hero-sub, .section-sub, .pain-text, .pain-quote p, .sol-meta p, .step-d, .path-desc, .path-intro,\n .why-body p, .why-method .md, .og-col p, .og-close, .og-sub-cin, .roi-bigsub, .lc-desc, .case-q,\n .faq-a, .vtst-quote, .cta-sub, .footer-tagline {\n text-align: justify; text-justify: inter-word; -webkit-hyphens: none; hyphens: none; overflow-wrap: break-word; }\n\n \/* \"Credenciales reales. Resultados medibles.\" en una sola l\u00ednea en escritorio *\/\n @media (min-width: 1101px) { .h2-oneline { white-space: nowrap; font-size: clamp(2.4rem, 3.6vw, 3.3rem); } }\n\n @media (max-width: 1100px) {\n .hero { padding: 60px 28px 40px; gap: 32px; } .hero-left { max-width: 100%; } .hero-right { max-width: 100%; }\n nav { padding: 16px 24px; } nav.scrolled { padding: 13px 24px; } .nav-links { display: none; }\n .section-wrap { padding: 84px 28px; }\n .stakes-head { grid-template-columns: 1fr; gap: 30px; } .stakes-figure { text-align: left; }\n .roi-wrap { grid-template-columns: 1fr; gap: 28px; }\n .steps-grid { grid-template-columns: 1fr 1fr; } .path-grid { grid-template-columns: 1fr 1fr; }\n .proof-metrics { grid-template-columns: 1fr; } .logos-context { grid-template-columns: 1fr; }\n .why-layout { grid-template-columns: 1fr; gap: 40px; } .why-photo { max-width: 380px; }\n .og-body { grid-template-columns: 1fr; gap: 8px; }\n .og-cinematic { aspect-ratio: 16\/9; min-height: 260px; }\n .og-over { padding: 28px; }\n .og-year { display: none; }\n .og-quote { padding: 28px 24px; }\n .og-quote-mark { font-size: 4rem; }\n footer { grid-template-columns: 1fr 1fr; padding: 60px 28px; }\n .footer-bottom { padding: 18px 28px; flex-direction: column; gap: 12px; text-align: center; }\n .inter { min-height: 76vh; }\n \/* Los intersticiales que en escritorio van forzados a una l\u00ednea, aqu\u00ed fluyen y no se recortan *\/\n .inter-1 .inter-line { white-space: normal !important; font-size: clamp(1.9rem, 5vw, 3rem) !important; }\n }\n @media (max-width: 600px) {\n \/* Hero con el mismo margen lateral que las secciones (22px) en m\u00f3vil *\/\n .hero { padding: 52px 22px 36px; }\n .why-stats { grid-template-columns: 1fr 1fr; gap: 16px; text-align: center; }\n .why-badges { justify-content: center; margin-top: 34px; }\n \/* T\u00edtulos ampliados al ancho de pantalla en m\u00f3vil (solo tama\u00f1o, mismas l\u00edneas) *\/\n .mfit { font-size: clamp(1.5rem, var(--mvw, 7vw), 3.9rem) !important; line-height: 1.07 !important; }\n \/* CTA del nav en una sola l\u00ednea en m\u00f3vil *\/\n .nav-cta { padding: 10px 15px; letter-spacing: 0.04em; font-size: 10.5px; white-space: nowrap; }\n .hero-actions { flex-direction: column; align-items: stretch; } .hero-actions a { justify-content: center; }\n .form-grid { grid-template-columns: 1fr; } footer { grid-template-columns: 1fr; }\n .steps-grid { grid-template-columns: 1fr; } .path-grid { grid-template-columns: 1fr; } .roi-mini { grid-template-columns: 1fr; }\n .sol-meta { grid-template-columns: 1fr; gap: 14px; text-align: center; }\n .audience-bar { font-size: 9.5px; gap: 8px; flex-wrap: wrap; }\n \/* En m\u00f3vil tambi\u00e9n justificado, sin guiones: la palabra que no cabe baja de l\u00ednea *\/\n .section-sub, .pain-text, .pain-quote p, .sol-meta p, .step-d, .path-desc, .path-intro,\n .why-body p, .why-method .md, .og-col p, .og-close, .og-sub-cin, .roi-bigsub, .lc-desc, .case-q,\n .faq-a, .vtst-quote, .cta-sub, .footer-tagline, .og-quote blockquote p,\n .pain-title, .ctab-val, .ctab-foot-txt {\n text-align: justify !important; text-justify: inter-word; -webkit-hyphens: none !important; hyphens: none !important; overflow-wrap: normal; word-break: normal; }\n .hero-sub { text-align: center !important; }\n \/* Intersticiales: siempre fluyen, nunca en una l\u00ednea forzada *\/\n .inter-line { white-space: normal !important; font-size: clamp(1.7rem, 7.5vw, 2.4rem) !important; line-height: 1.12; }\n .inter { padding: 48px 24px; min-height: auto; }\n .inter-sub { margin-top: 20px; }\n \/* T\u00edtulos e hero un punto m\u00e1s contenidos para que respiren *\/\n .hero-h1 { font-size: clamp(1.85rem, 7vw, 2.3rem); }\n .section-h2, .cta-h2 { font-size: clamp(1.8rem, 7vw, 2.3rem); }\n .og-h2 { font-size: clamp(1.5rem, 6.5vw, 2rem); }\n \/* Cita del origen: comillas y padding ajustados *\/\n .og-quote { padding: 26px 22px; } .og-quote-mark { font-size: 3.4rem; }\n .og-over { padding: 24px 22px; } .og-cinematic { aspect-ratio: 4\/5; min-height: 340px; }\n .section-wrap { padding: 64px 22px; }\n .roi-controls { padding: 30px 22px; } .roi-bigcard { padding: 30px 24px; }\n .case { padding: 28px 24px; } .diag-form { padding: 30px 22px; }\n .cta-contacts { gap: 26px; }\n \/* Botones con texto largo: que fluyan y no se salgan de pantalla *\/\n .btn-primary, .btn-ghost { white-space: normal; max-width: 100%; text-align: center; padding: 15px 22px; line-height: 1.4; }\n \/* \"Reserva tu an\u00e1lisis gratuito de 45 min\" en una sola l\u00ednea *\/\n .diag-form .form-title { font-size: clamp(12px, 3.6vw, 16px); white-space: nowrap; }\n \/* Evita cualquier desbordamiento horizontal accidental *\/\n .inter-inner { max-width: 100% !important; }\n }\n <\/style>\n\n<script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window,\ndocument,'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '1785165915806839');\nfbq('track', 'PageView');\n<\/script>\n<noscript><img height=\"1\" width=\"1\" style=\"display:none\"\nsrc=\"https:\/\/www.facebook.com\/tr?id=1785165915806839&ev=PageView&noscript=1\"\n\/><\/noscript>\n\n<\/head>\n<body>\n\n\n<div id=\"preloader\">\n <div class=\"pre-logo\">CASAU<span>i<\/span>ARQ<\/div>\n <div class=\"pre-bar-wrap\"><div class=\"pre-bar\" id=\"preBar\"><\/div><\/div>\n <div class=\"pre-pct\" id=\"prePct\">0%<\/div>\n<\/div>\n\n<div id=\"bg-canvas\"><\/div>\n<div class=\"bg-vignette\"><\/div>\n<div class=\"grain\"><\/div>\n<div class=\"progress-bar\" id=\"progressBar\"><\/div>\n\n\n<div class=\"audience-bar\">\n <span class=\"now\">\u25cf Para estudios y empresas<\/span>\n <span class=\"sep\">\u00b7<\/span>\n <a href=\"https:\/\/casauiarq.com\/formacion\/\">\u00bfEres un profesional individual? Formaci\u00f3n <span class=\"arr\">\u2192<\/span><\/a>\n<\/div>\n\n\n<nav id=\"nav\">\n <a href=\"#top\" class=\"nav-logo\">CASAU<span>i<\/span>ARQ<small>Implantaci\u00f3n IA \u00b7 AEC<\/small><\/a>\n <ul class=\"nav-links\">\n <li><a href=\"#problema\">El problema<\/a><\/li>\n <li><a href=\"#eduardo\">Por qu\u00e9 Eduardo<\/a><\/li>\n <li><a href=\"#testimonios\">Testimonios<\/a><\/li>\n <li><a href=\"#calculadora\">Tu ahorro<\/a><\/li>\n <li><a href=\"#metodo\">El m\u00e9todo<\/a><\/li>\n <\/ul>\n <a href=\"#analisis\" class=\"nav-cta magnetic\">An\u00e1lisis gratuito<\/a>\n<\/nav>\n\n\n<section class=\"hero\" id=\"top\">\n <div class=\"hero-scrim\"><\/div>\n <div class=\"hero-left\">\n <div class=\"hero-eyebrow\"><div class=\"hero-eyebrow-line\"><\/div><span>Implantaci\u00f3n de IA \u00b7 Estudios de arquitectura<\/span><\/div>\n <h1 class=\"hero-h1 mfit\" style=\"--mvw:8.4vw;\">\n <span class=\"ln\"><span>Tu estudio pierde entre <em>4.000 y 6.000 \u20ac<\/em><\/span><\/span>\n <span class=\"ln\"><span>al mes en horas ya sistematizables.<\/span><\/span>\n <\/h1>\n <p class=\"hero-sub\" style=\"max-width:900px;text-align:center;\">Implantamos el Sistema ARQ\u00b7IA en tu estudio, sobre vuestros proyectos reales.<br>Menos horas perdidas en tareas repetibles \u2014 m\u00e1s tiempo para lo que requiere tu criterio.<\/p>\n <\/div>\n <div class=\"hero-right\">\n <div class=\"vsl\" id=\"vslFrame\">\n <div class=\"vsl-bar\"><span class=\"vsl-dot\"><\/span><span class=\"vsl-dot\"><\/span><span class=\"vsl-dot\"><\/span><div class=\"vsl-url\">casauiarq.com\/empresas \u2014 Servicios<\/div><\/div>\n <div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1205512685?title=0&byline=0&portrait=0&badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"video\"><\/iframe><\/div>\n <div class=\"vsl-cap\"><span class=\"dotlive\"><\/span>V\u00eddeo de presentaci\u00f3n \u00b7 Eduardo Casa\u00fa<\/div>\n <\/div>\n <\/div>\n <div class=\"hero-actions-wrap\">\n <div class=\"hero-actions\">\n <a href=\"#analisis\" class=\"btn-primary magnetic\">Solicita tu an\u00e1lisis gratuito <span class=\"arrow\">\u2192<\/span><\/a>\n <a href=\"#calculadora\" class=\"btn-ghost\">Calcula lo que pierdes \u2193<\/a>\n <\/div>\n <p class=\"hero-cred\"><b>Hyatt \u00b7 1Hotels \u00b7 Thompson \u00b7 Marriott<\/b> \u2014 proyectos de hospitalidad de lujo internacional.<br>Por Eduardo Casa\u00fa, arquitecto.<\/p>\n <\/div>\n<\/section>\n\n\n<div class=\"ticker\"><div class=\"ticker-track\" id=\"tickerTrack\"><\/div><\/div>\n\n\n<section class=\"panel bg\" id=\"problema\">\n <div class=\"section-wrap\">\n <div class=\"section-label reveal\"><span>El problema real<\/span><\/div>\n <h2 class=\"section-h2 reveal delay-1 mfit\" style=\"--mvw:7.7vw;\">\u00bfTe suena <em>alguna de estas<\/em> situaciones?<\/h2>\n <p class=\"section-sub reveal delay-2\" style=\"margin-top:18px;max-width:none;\">No hablamos de IA. Hablamos del d\u00eda a d\u00eda de un estudio que va siempre al l\u00edmite.<\/p>\n <div class=\"pain-grid\">\n <div class=\"pain-card reveal delay-1\">\n <div class=\"pain-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg><\/div>\n <div class=\"pain-title\">Preparar una propuesta lleva d\u00edas enteros que el cliente no valora<\/div>\n <p class=\"pain-text\">Dos o tres d\u00edas de trabajo para una propuesta que el cliente mira cinco minutos. Mientras tanto ya est\u00e1 mirando otras opciones, y si hay urgencia la calidad sufre.<\/p>\n <\/div>\n <div class=\"pain-card reveal delay-2\">\n <div class=\"pain-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"23 18 13.5 8.5 8.5 13.5 1 6\"\/><polyline points=\"17 18 23 18 23 12\"\/><\/svg><\/div>\n <div class=\"pain-title\">Depender de un renderista externo sale caro y tarda demasiado<\/div>\n <p class=\"pain-text\">Tres a siete d\u00edas de espera y entre 800 y 1.500 euros por proyecto. Para una presentaci\u00f3n r\u00e1pida o un pitch de anteproyecto, es demasiado tiempo y demasiado dinero.<\/p>\n <\/div>\n <div class=\"pain-card reveal delay-3\">\n <div class=\"pain-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polygon points=\"12 2 2 7 12 12 22 7 12 2\"\/><polyline points=\"2 17 12 22 22 17\"\/><polyline points=\"2 12 12 17 22 12\"\/><\/svg><\/div>\n <div class=\"pain-title\">Cada persona del equipo hace algo distinto con la IA<\/div>\n <p class=\"pain-text\">Uno usa ChatGPT para una cosa, otro Midjourney para otra. Sin un sistema compartido, la IA consume m\u00e1s tiempo del que ahorra y nadie sabe realmente c\u00f3mo sacarle partido.<\/p>\n <\/div>\n <div class=\"pain-card reveal delay-1\">\n <div class=\"pain-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><\/svg><\/div>\n <div class=\"pain-title\">Las memorias y fichas t\u00e9cnicas se llevan horas de las personas m\u00e1s valiosas del estudio<\/div>\n <p class=\"pain-text\">Horas del equipo m\u00e1s cualificado redactando documentos que siguen siempre la misma estructura. Trabajo necesario, pero que no requiere criterio t\u00e9cnico.<\/p>\n <\/div>\n <div class=\"pain-card reveal delay-2\">\n <div class=\"pain-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polygon points=\"13 2 3 14 12 14 11 22 21 10 12 10 13 2\"\/><\/svg><\/div>\n <div class=\"pain-title\">Hay estudios que ya hacen en horas lo que a ti te lleva d\u00edas<\/div>\n <p class=\"pain-text\">No hablamos de tendencias futuras. Hay estudios que ya entregan propuestas el mismo d\u00eda, producen renders en horas y documentan en minutos. Cada mes que pasa, esa diferencia se agranda.<\/p>\n <\/div>\n <div class=\"pain-card reveal delay-3\">\n <div class=\"pain-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"6\" y1=\"3\" x2=\"6\" y2=\"15\"\/><circle cx=\"18\" cy=\"6\" r=\"3\"\/><circle cx=\"6\" cy=\"18\" r=\"3\"\/><path d=\"M18 9a9 9 0 0 1-9 9\"\/><\/svg><\/div>\n <div class=\"pain-title\">El estudio depende de las personas, no de un sistema<\/div>\n <p class=\"pain-text\">Cuando llega alguien nuevo, hay que ense\u00f1arle todo desde cero. No hay procesos documentados ni flujos establecidos. Si alguien clave no est\u00e1, la capacidad del estudio cae. Un sistema bien documentado elimina esa fragilidad.<\/p>\n <\/div>\n <\/div>\n <div class=\"pain-quote reveal delay-2\">\n <p>\"Si dedico tiempo a implementar esto y no sirve, habr\u00e9 perdido dinero y quedado mal delante de mi equipo. Necesito que alguien me demuestre que funciona antes de apostar.\"<\/p>\n <div class=\"who\">Lo que piensa el director de estudio antes de decidir<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"panel surf\" id=\"origen\">\n <div class=\"section-wrap\">\n\n <div class=\"og-cinematic reveal\">\n <img decoding=\"async\" class=\"og-bg\" src=\"https:\/\/images.unsplash.com\/photo-1503387762-592deb58ef4e?w=1400&q=80\" alt=\"Arquitecto trabajando sobre planos t\u00e9cnicos\" loading=\"lazy\" \/>\n <div class=\"og-scrim\"><\/div>\n <div class=\"og-over\">\n <div class=\"og-eyebrow\">Por qu\u00e9 existe esto \u00b7 2023<\/div>\n <h2 class=\"og-h2\">No es que tu estudio<br>vaya lento. Es que nadie<br>te hab\u00eda dado el sistema<br><em>para ir m\u00e1s r\u00e1pido.<\/em><\/h2>\n <p class=\"og-sub-cin\">Por Eduardo Casa\u00fa, arquitecto \u2014 ocho a\u00f1os en hospitalidad de lujo internacional y la persona que tuvo que construirse \u00e9l solo el sistema que nadie le dio.<\/p>\n <\/div>\n <div class=\"og-year\">2023<\/div>\n <\/div>\n\n <div class=\"og-body\">\n <div class=\"og-col\">\n <p class=\"og-lead reveal\">2023. Un proyecto de hotel de lujo. Entrega al d\u00eda siguiente. Tres personas del equipo hab\u00edan dado todo durante tres d\u00edas. Los renders conceptuales: todav\u00eda en el estudio externo, cuatro d\u00edas de espera y 1.200 euros. La memoria: a medias. La presentaci\u00f3n: incompleta.<\/p>\n <p class=\"og-voice reveal\">\"Llevaba ocho a\u00f1os entregando propuestas as\u00ed. Y esa noche me pregunt\u00e9 si ten\u00eda que seguir siendo as\u00ed.\"<\/p>\n <div class=\"og-chapter reveal\"><span>El experimento<\/span><\/div>\n <p class=\"reveal\">Pas\u00e9 los seis meses siguientes probando herramientas de IA en mis propios proyectos reales. No los tutoriales de renders de fantas\u00eda, que en un proyecto con plazo y cliente no sirven para nada. Memorias, propuestas, visualizaci\u00f3n conceptual, documentaci\u00f3n t\u00e9cnica. Meses de pruebas y errores sobre proyectos que ten\u00edan que entregarse de verdad.<\/p>\n <\/div>\n <div class=\"og-col\">\n <div class=\"og-chapter reveal\"><span>Lo que encaj\u00f3<\/span><\/div>\n <p class=\"reveal\">Y entonces algo funcion\u00f3. Una propuesta que tardaba tres d\u00edas: <strong>medio d\u00eda.<\/strong> Los renders que antes llegaban del estudio externo: el equipo los produc\u00eda en dos horas, sin coste. La memoria que consum\u00eda una tarde entera: cuarenta y cinco minutos.<\/p>\n <div class=\"og-chapter reveal\"><span>Lo que entend\u00ed<\/span><\/div>\n <p class=\"reveal\">Esto no era un truco personal. Era un cambio estructural en c\u00f3mo puede operar un estudio de arquitectura. Los que lo adoptaran primero tendr\u00edan una ventaja que sus competidores no podr\u00edan recuperar en a\u00f1os.<\/p>\n <p class=\"reveal\">La mayor\u00eda de estudios no iban a descubrirlo solos, no por falta de inteligencia, sino porque trasladar herramientas de IA a flujos de trabajo reales requiere meses de prueba que nadie tiene y ning\u00fan cliente paga. Alguien ten\u00eda que construir ese puente.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"og-quote reveal\">\n <div class=\"og-quote-mark\">\"<\/div>\n <blockquote>\n <p style=\"text-align:justify;\">Los estudios que adoptaron el BIM en 2008 tardaron tres a\u00f1os en recuperar esa inversi\u00f3n. Los que esperaron hasta 2015 compet\u00edan con desventaja durante siete a\u00f1os. Con la IA est\u00e1 pasando exactamente lo mismo, solo que a cuatro veces m\u00e1s velocidad.<\/p>\n <cite>Eduardo Casa\u00fa \u00b7 Arquitecto \u00b7 Fundador del Sistema ARQ\u00b7IA<\/cite>\n <\/blockquote>\n <\/div>\n\n <p class=\"og-close reveal\" style=\"max-width:none;\">El Sistema ARQ\u00b7IA naci\u00f3 de eso. No de una idea de negocio. De ocho meses trabajando para resolver un problema que Eduardo llevaba a\u00f1os viendo en primera persona.<\/p>\n <div style=\"text-align:center;margin-top:36px;\" class=\"reveal\">\n <a href=\"#calculadora\" class=\"btn-ghost\">\u00bfCu\u00e1nto le est\u00e1 costando a tu estudio seguir igual? Calc\u00falalo \u2193<\/a>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n<section class=\"panel surf\" id=\"eduardo\">\n <div class=\"section-wrap\">\n <div class=\"section-label reveal\"><span>Sobre m\u00ed<\/span><\/div>\n <h2 class=\"section-h2 reveal delay-1 mfit\" style=\"--mvw:8vw;\">No soy consultor de tecnolog\u00eda.<br>Soy el <em>arquitecto<\/em> que ha estado donde est\u00e1s t\u00fa.<\/h2>\n <div class=\"why-layout\">\n <div class=\"why-photo reveal delay-1\">\n <img decoding=\"async\" src=\"https:\/\/casauiarq.com\/wp-content\/uploads\/a-professional-studio-portrait-of-a-conf_203ZIgBzT-2e263wm0L4eQ_EMlBBmQeSLanHs2GRmG0Cg.jpeg\" alt=\"Eduardo Casa\u00fa Pedre\u00f1o \u2014 CASAUiARQ\" loading=\"lazy\" \/>\n <div class=\"why-cap\"><div class=\"nm\">Eduardo Casa\u00fa Pedre\u00f1o<\/div><div class=\"rl\">Arquitecto \u00b7 Consultor IA \u00b7 CASAUiARQ<\/div><\/div>\n <\/div>\n <div class=\"why-body reveal delay-2\">\n <p>Soy arquitecto. He trabajado en proyectos de hospitalidad de lujo en EE. UU. y Espa\u00f1a \u2014 <em>Hyatt, 1Hotels, Thompson, Marriott<\/em>. S\u00e9 lo que es preparar una propuesta a las 2 de la ma\u00f1ana para entregar al d\u00eda siguiente.<\/p>\n <p>No hay dos estudios iguales, por eso no existe una soluci\u00f3n est\u00e1ndar. Todo lo que instalo en tu estudio lo he probado antes en proyectos <em>reales<\/em>. Los consultores de tecnolog\u00eda no entienden c\u00f3mo funciona un estudio de arquitectura; yo lo conozco desde dentro porque es donde he trabajado.<\/p>\n <div class=\"why-method\">\n <div class=\"mt\">La metodolog\u00eda<\/div>\n <div class=\"mn\">Sistema ARQ\u00b7IA<\/div>\n <div class=\"md\">El m\u00e9todo que aplico en proyectos reales y que implanto en tu estudio. Documentado, replicable y aut\u00f3nomo.<\/div>\n <\/div>\n <div class=\"why-stats reveal\">\n <div class=\"ws\"><div class=\"ws-v statnum\">\u00d710<\/div><div class=\"ws-l\">Velocidad media<br>de producci\u00f3n<\/div><\/div>\n <div class=\"ws\"><div class=\"ws-v statnum\">\u221265%<\/div><div class=\"ws-l\">Reducci\u00f3n tiempo<br>en visualizaci\u00f3n<\/div><\/div>\n <div class=\"ws\"><div class=\"ws-v statnum\">16+<\/div><div class=\"ws-l\">Proyectos internacionales<\/div><\/div>\n <div class=\"ws\"><div class=\"ws-v statnum\">30+<\/div><div class=\"ws-l\">Herramientas<br>de IA dominadas<\/div><\/div>\n <\/div>\n <div class=\"why-badges\">\n <span class=\"why-badge\">Hyatt<\/span><span class=\"why-badge\">1Hotels<\/span><span class=\"why-badge\">Thompson<\/span><span class=\"why-badge\">Marriott<\/span><span class=\"why-badge\">Acciona<\/span><span class=\"why-badge\">UCAM<\/span><span class=\"why-badge\">COAMU<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"panel bg\" id=\"testimonios\">\n <div class=\"section-wrap\">\n <div class=\"section-label reveal\"><span>Lo que dicen los estudios<\/span><\/div>\n <h2 class=\"section-h2 reveal delay-1 mfit\" style=\"--mvw:8vw;\">Resultados reales.<br><em>En sus propias palabras.<\/em><\/h2>\n <div class=\"vtst-grid\">\n\n <div class=\"vtst reveal delay-1\">\n <div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1204578042?title=0&byline=0&portrait=0&badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"video\"><\/iframe><\/div>\n <div class=\"vtst-body\">\n <span class=\"vtst-mark\">“<\/span>\n <p class=\"vtst-quote\">Hoy ahorramos much\u00edsimo tiempo con las herramientas que Eduardo nos comparti\u00f3. Lo recomiendo a cualquier estudio: mejoras tu forma de trabajo, tu eficiencia y la calidad del dise\u00f1o.<\/p>\n <\/div>\n <div class=\"vtst-meta\">\n <div class=\"vtst-info\">\n <div class=\"vtst-av\">SA<\/div>\n <div>\n <div class=\"vtst-name\">Santiago Allende<\/div>\n <div class=\"vtst-role\">Project Architect \u00b7 Rafael Vi\u00f1oly Architects, Montevideo (Uruguay)<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"vtst reveal delay-2\">\n <div style=\"padding:56.25% 0 0 0;position:relative;overflow:hidden;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1204578039?title=0&byline=0&portrait=0&badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:-18.6%;left:0;width:100%;height:118.6%;\" title=\"video\"><\/iframe><\/div>\n <div class=\"vtst-body\">\n <span class=\"vtst-mark\">“<\/span>\n <p class=\"vtst-quote\">Eduardo ayud\u00f3 al estudio a introducir nuevas herramientas y flujos de IA. Lo recomendar\u00eda a cualquier estudio que busque a alguien que entiende el dise\u00f1o y sabe aplicar la IA de forma pr\u00e1ctica.<\/p>\n <\/div>\n <div class=\"vtst-meta\">\n <div class=\"vtst-info\">\n <div class=\"vtst-av\">AL<\/div>\n <div>\n <div class=\"vtst-name\">Alessandro Bressan<\/div>\n <div class=\"vtst-role\">Project Manager & Design Lead \u00b7 Atelier Gulla Jonsd\u00f3ttir, Los \u00c1ngeles (USA)<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"vtst reveal delay-3\">\n <div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1204578041?title=0&byline=0&portrait=0&badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"video\"><\/iframe><\/div>\n <div class=\"vtst-body\">\n <span class=\"vtst-mark\">“<\/span>\n <p class=\"vtst-quote\">Lo que m\u00e1s me sorprendi\u00f3 fue lo r\u00e1pido que Eduardo incorpora nuevas herramientas de IA a nuestro proceso y c\u00f3mo nos ense\u00f1a a usarlas en el d\u00eda a d\u00eda. Nos ayud\u00f3 a visualizar y representar las ideas de otra manera.<\/p>\n <\/div>\n <div class=\"vtst-meta\">\n <div class=\"vtst-info\">\n <div class=\"vtst-av\">FA<\/div>\n <div>\n <div class=\"vtst-name\">Farida Mokhtar<\/div>\n <div class=\"vtst-role\">Architectural Designer \u00b7 Atelier Gulla Jonsd\u00f3ttir, Los \u00c1ngeles (USA)<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"vtst reveal delay-4\">\n <div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1204578362?title=0&byline=0&portrait=0&badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"video\"><\/iframe><\/div>\n <div class=\"vtst-body\">\n <span class=\"vtst-mark\">“<\/span>\n <p class=\"vtst-quote\">Le vi crear visualizaciones con IA impresionantes en segundos, ayudando al equipo a explorar ideas con m\u00e1s eficacia. A\u00fan hoy, si tengo una duda sobre IA, Eduardo es la persona en quien conf\u00edo.<\/p>\n <\/div>\n <div class=\"vtst-meta\">\n <div class=\"vtst-info\">\n <div class=\"vtst-av\">AD<\/div>\n <div>\n <div class=\"vtst-name\">Adam Rosan<\/div>\n <div class=\"vtst-role\">Lead Architect \u00b7 Module, Riad (Arabia Saudi)<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"panel deep\" id=\"calculadora\">\n <div class=\"section-wrap\">\n <div class=\"stakes-head\">\n <div>\n <div class=\"section-label reveal\"><span>Ahora calcula el tuyo<\/span><\/div>\n <h2 class=\"section-h2 reveal delay-1 mfit\" style=\"--mvw:8.4vw;\">Tu estudio, <em>tu n\u00famero<\/em>.<br>Ajusta y mira lo que te cuesta cada mes.<\/h2>\n <p class=\"section-sub reveal delay-2\" style=\"margin-top:18px;max-width:520px;\">Eduardo lo calcul\u00f3 para el suyo. Ahora ajusta los par\u00e1metros con los datos de tu estudio y ve exactamente cu\u00e1nto dinero y tiempo dejas sobre la mesa cada mes.<\/p>\n <\/div>\n <div class=\"stakes-figure reveal delay-2\">\n <div class=\"big\"><span class=\"count\" data-to=\"160\">0<\/span>h<\/div>\n <div class=\"cap\">al mes en tareas sistematizables<br>en un estudio de 8 personas.<\/div>\n <\/div>\n <\/div>\n\n <div class=\"roi-wrap\">\n <div class=\"roi-controls reveal delay-1\">\n <div class=\"roi-field\">\n <label>Propuestas que prepar\u00e1is al mes <b id=\"roiPropV\">3<\/b><\/label>\n <input type=\"range\" class=\"roi-slider\" id=\"roiProp\" min=\"1\" max=\"14\" value=\"3\" \/>\n <\/div>\n <div class=\"roi-field\">\n <label>Horas de trabajo senior por propuesta <b id=\"roiHrsV\">18 h<\/b><\/label>\n <input type=\"range\" class=\"roi-slider\" id=\"roiHrs\" min=\"5\" max=\"40\" value=\"18\" \/>\n <\/div>\n <div class=\"roi-field\">\n <label>Coste por hora del equipo senior <b id=\"roiCostV\">35 \u20ac<\/b><\/label>\n <input type=\"range\" class=\"roi-slider\" id=\"roiCost\" min=\"20\" max=\"80\" value=\"35\" \/>\n <\/div>\n <\/div>\n <div class=\"roi-results\">\n <div class=\"roi-bigcard reveal delay-2\">\n <div class=\"roi-biglabel\">Tu estudio deja sobre la mesa cada a\u00f1o<\/div>\n <div class=\"roi-bigval\" id=\"roiYear\">0 <span>\u20ac<\/span><\/div>\n <div class=\"roi-bigsub\">en horas senior que hoy se van en tareas que ya se pueden sistematizar.<\/div>\n <\/div>\n <div class=\"roi-mini\">\n <div class=\"roi-minicard reveal delay-2\"><div class=\"ml\">Cada mes<\/div><div class=\"mv\" id=\"roiMonth\">0 <span>\u20ac<\/span><\/div><\/div>\n <div class=\"roi-minicard reveal delay-3\"><div class=\"ml\">Horas\/mes liberadas<\/div><div class=\"mv\" id=\"roiHrsOut\">0 <span>h<\/span><\/div><\/div>\n <\/div>\n <\/div>\n <\/div>\n <p class=\"roi-disclaimer reveal\">Estimaci\u00f3n conservadora: recuperamos entre el 60 y el 70% de ese tiempo con el sistema implantado. La mayor\u00eda de estudios amortizan el programa en menos de 3 meses. <b style=\"color:var(--muted);\">El n\u00famero exacto, y el precio, los calculamos contigo en el an\u00e1lisis gratuito.<\/b><\/p>\n <div style=\"text-align:center;margin-top:38px;\" class=\"reveal\">\n <a href=\"#analisis\" class=\"btn-primary magnetic\">Quiero recuperar ese dinero <span class=\"arrow\">\u2192<\/span><\/a>\n <\/div>\n\n \n <div class=\"ctab-section-wrap\" style=\"margin-top:140px;\">\n <div class=\"reveal\" style=\"text-align:center;margin-bottom:52px;\">\n <div class=\"section-label\" style=\"justify-content:center;\"><span>Con sistema vs. sin sistema<\/span><\/div>\n <h2 class=\"section-h2\" style=\"margin-bottom:16px;\">Siete \u00e1reas. <em>Una diferencia<\/em> que se mide.<\/h2>\n <p class=\"section-sub\" style=\"text-align:center;margin:0 auto;max-width:none;\">Esto es lo que separa al estudio que opera con sistema del que sigue igual.<\/p>\n <\/div>\n\n \n <div class=\"ctab-head reveal delay-1\">\n <div class=\"ctab-void\"><\/div>\n <div class=\"ctab-col-hd ctab-hd-con\">\n <span class=\"ctab-col-lbl ctab-lbl-con\">Sistema ARQ\u00b7IA<\/span>\n <span class=\"ctab-col-nm ctab-nm-con\">Estudio con sistema<\/span>\n <span class=\"ctab-pill\">\u2713 Implantado<\/span>\n <\/div>\n <div class=\"ctab-col-hd ctab-hd-sin\">\n <span class=\"ctab-col-lbl ctab-lbl-sin\">Sin implementar<\/span>\n <span class=\"ctab-col-nm ctab-nm-sin\">Estudio sin sistema<\/span>\n <\/div>\n <\/div>\n\n \n <div class=\"ctab-rows reveal delay-2\">\n\n \n <div class=\"ctab-row\">\n <div class=\"ctab-cell-area\">\n <div class=\"ctab-area-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg><\/div>\n <span class=\"ctab-area-nm\">Velocidad de propuestas<\/span>\n <\/div>\n <div class=\"ctab-cell-con\">\n <span class=\"ctab-badge ctab-b-ok\"><span class=\"ctab-dot\"><\/span>Mismo d\u00eda<\/span>\n <p class=\"ctab-val ctab-v-ok\">Propuesta completa lista en medio d\u00eda \u2014 sobre proyectos reales del estudio.<\/p>\n <\/div>\n <div class=\"ctab-cell-sin\">\n <span class=\"ctab-badge ctab-b-no\"><span class=\"ctab-dot\"><\/span>3\u20135 d\u00edas<\/span>\n <p class=\"ctab-val ctab-v-no\">D\u00edas de trabajo senior por propuesta. Urgencia = calidad comprometida.<\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"ctab-row\">\n <div class=\"ctab-cell-area\">\n <div class=\"ctab-area-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><circle cx=\"8.5\" cy=\"8.5\" r=\"1.5\"\/><polyline points=\"21 15 16 10 5 21\"\/><\/svg><\/div>\n <span class=\"ctab-area-nm\">Renders conceptuales<\/span>\n <\/div>\n <div class=\"ctab-cell-con\">\n <span class=\"ctab-badge ctab-b-ok\"><span class=\"ctab-dot\"><\/span>1\u20132 h \u00b7 sin coste externo<\/span>\n <p class=\"ctab-val ctab-v-ok\">El propio equipo los produce internamente. Sin renderista, sin espera, sin factura.<\/p>\n <\/div>\n <div class=\"ctab-cell-sin\">\n <span class=\"ctab-badge ctab-b-no\"><span class=\"ctab-dot\"><\/span>3\u20137 d\u00edas \u00b7 800\u20131.500 \u20ac<\/span>\n <p class=\"ctab-val ctab-v-no\">Externalizado. Espera, coste y dependencia en cada proyecto.<\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"ctab-row\">\n <div class=\"ctab-cell-area\">\n <div class=\"ctab-area-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><\/svg><\/div>\n <span class=\"ctab-area-nm\">Memorias y documentaci\u00f3n<\/span>\n <\/div>\n <div class=\"ctab-cell-con\">\n <span class=\"ctab-badge ctab-b-ok\"><span class=\"ctab-dot\"><\/span>45 minutos<\/span>\n <p class=\"ctab-val ctab-v-ok\">Redactadas con calidad y coherencia constante. El equipo senior hace lo que requiere criterio real.<\/p>\n <\/div>\n <div class=\"ctab-cell-sin\">\n <span class=\"ctab-badge ctab-b-no\"><span class=\"ctab-dot\"><\/span>4\u20138 h de equipo senior<\/span>\n <p class=\"ctab-val ctab-v-no\">Trabajo necesario pero repetible, consumido por las personas m\u00e1s cualificadas del estudio.<\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"ctab-row\">\n <div class=\"ctab-cell-area\">\n <div class=\"ctab-area-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polygon points=\"13 2 3 14 12 14 11 22 21 10 12 10 13 2\"\/><\/svg><\/div>\n <span class=\"ctab-area-nm\">Tareas repetitivas<\/span>\n <\/div>\n <div class=\"ctab-cell-con\">\n <span class=\"ctab-badge ctab-b-ok\"><span class=\"ctab-dot\"><\/span>Automatizado<\/span>\n <p class=\"ctab-val ctab-v-ok\">Emails, seguimientos, recordatorios y gestiones administrativas resueltos con flujos autom\u00e1ticos. El equipo se libera de lo repetitivo.<\/p>\n <\/div>\n <div class=\"ctab-cell-sin\">\n <span class=\"ctab-badge ctab-b-no\"><span class=\"ctab-dot\"><\/span>Manual, cada d\u00eda<\/span>\n <p class=\"ctab-val ctab-v-no\">Correos, seguimientos y tareas administrativas repetidas a mano, robando horas de trabajo real.<\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"ctab-row\">\n <div class=\"ctab-cell-area\">\n <div class=\"ctab-area-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/div>\n <span class=\"ctab-area-nm\">Coherencia del equipo<\/span>\n <\/div>\n <div class=\"ctab-cell-con\">\n <span class=\"ctab-badge ctab-b-ok\"><span class=\"ctab-dot\"><\/span>Sistema compartido<\/span>\n <p class=\"ctab-val ctab-v-ok\">Todos trabajan con los mismos flujos, prompts y criterios. Resultado predecible y consistente.<\/p>\n <\/div>\n <div class=\"ctab-cell-sin\">\n <span class=\"ctab-badge ctab-b-no\"><span class=\"ctab-dot\"><\/span>Cada uno improvisa<\/span>\n <p class=\"ctab-val ctab-v-no\">Resultados desiguales, tiempo perdido individualmente y sin base com\u00fan entre el equipo.<\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"ctab-row\">\n <div class=\"ctab-cell-area\">\n <div class=\"ctab-area-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"6\" y1=\"3\" x2=\"6\" y2=\"15\"\/><circle cx=\"18\" cy=\"6\" r=\"3\"\/><circle cx=\"6\" cy=\"18\" r=\"3\"\/><path d=\"M18 9a9 9 0 0 1-9 9\"\/><\/svg><\/div>\n <span class=\"ctab-area-nm\">Dependencia de personas clave<\/span>\n <\/div>\n <div class=\"ctab-cell-con\">\n <span class=\"ctab-badge ctab-b-ok\"><span class=\"ctab-dot\"><\/span>Sistema aut\u00f3nomo<\/span>\n <p class=\"ctab-val ctab-v-ok\">El sistema funciona con cualquier miembro del equipo. Documentado, replicable y sin cuellos de botella.<\/p>\n <\/div>\n <div class=\"ctab-cell-sin\">\n <span class=\"ctab-badge ctab-b-no\"><span class=\"ctab-dot\"><\/span>Fr\u00e1gil por dise\u00f1o<\/span>\n <p class=\"ctab-val ctab-v-no\">Si alguien clave falta, la capacidad del estudio cae. El conocimiento vive en personas, no en procesos.<\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"ctab-row ctab-row-last\">\n <div class=\"ctab-cell-area\" style=\"border-bottom:none;\">\n <div class=\"ctab-area-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"23 18 13.5 8.5 8.5 13.5 1 6\"\/><polyline points=\"17 18 23 18 23 12\"\/><\/svg><\/div>\n <span class=\"ctab-area-nm\">Posici\u00f3n competitiva<\/span>\n <\/div>\n <div class=\"ctab-cell-con ctab-cell-con-last\">\n <span class=\"ctab-badge ctab-b-ok\"><span class=\"ctab-dot\"><\/span>Ventaja creciente<\/span>\n <p class=\"ctab-val ctab-v-ok\">Cada mes que pasa, m\u00e1s diferencia a tu favor. Los que adoptaron el BIM primero ganaron durante a\u00f1os.<\/p>\n <\/div>\n <div class=\"ctab-cell-sin ctab-cell-sin-last\">\n <span class=\"ctab-badge ctab-b-no\"><span class=\"ctab-dot\"><\/span>Desventaja acumulada<\/span>\n <p class=\"ctab-val ctab-v-no\">Los estudios que ya lo tienen te sacan distancia cada mes. La brecha no para de crecer.<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <div class=\"ctab-foot reveal delay-3\">\n <div class=\"ctab-void\"><\/div>\n <div class=\"ctab-foot-con\">\n <p class=\"ctab-foot-txt ctab-ft-con\">Sistema implantado en 90 d\u00edas sobre vuestros proyectos reales. El equipo lo usa desde el primer d\u00eda.<\/p>\n <\/div>\n <div class=\"ctab-foot-sin\">\n <p class=\"ctab-foot-txt ctab-ft-sin\">Sin sistema, el problema no se resuelve solo. Cada mes a\u00f1ade m\u00e1s distancia con los que s\u00ed lo tienen.<\/p>\n <\/div>\n <\/div>\n\n <div style=\"text-align:center;margin-top:44px;\" class=\"reveal\">\n <a href=\"#analisis\" class=\"btn-primary magnetic\">Quiero implantar el sistema <span class=\"arrow\">\u2192<\/span><\/a>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n<style>\n .ctab-head,.ctab-foot { display:grid; grid-template-columns:1.3fr 1fr 1fr; gap:0 16px; }\n .ctab-void {}\n .ctab-col-hd { padding:22px 28px 20px; display:flex; flex-direction:column; gap:8px; }\n .ctab-hd-con { background:linear-gradient(155deg,rgba(196,98,45,0.18) 0%,rgba(196,98,45,0.06) 100%); border:1px solid var(--accent); border-bottom:1px solid rgba(196,98,45,0.18); border-radius:16px 16px 0 0; box-shadow:0 -6px 28px rgba(196,98,45,0.08); }\n .ctab-hd-sin { background:var(--surface); border:1px solid var(--border); border-bottom:1px solid rgba(255,255,255,0.04); border-radius:16px 16px 0 0; }\n .ctab-col-lbl { font-family:'Poppins',sans-serif; font-size:9px; font-weight:700; letter-spacing:0.22em; text-transform:uppercase; }\n .ctab-lbl-con { color:var(--accent); }\n .ctab-lbl-sin { color:var(--muted-2); }\n .ctab-col-nm { font-family:'Fraunces',serif; font-weight:600; font-size:23px; }\n .ctab-nm-con { color:var(--light); }\n .ctab-nm-sin { color:var(--muted); }\n .ctab-pill { display:inline-flex; align-items:center; gap:6px; background:var(--accent); color:#fff; font-family:'Poppins',sans-serif; font-size:9px; font-weight:700; letter-spacing:0.1em; text-transform:uppercase; padding:4px 10px; border-radius:100px; width:fit-content; }\n .ctab-rows { display:flex; flex-direction:column; }\n .ctab-row { display:grid; grid-template-columns:1.3fr 1fr 1fr; gap:0 16px; }\n .ctab-cell-area { padding:24px 0; display:flex; align-items:center; gap:14px; border-bottom:1px solid var(--border); }\n .ctab-area-ico { width:42px; height:42px; border-radius:11px; background:rgba(196,98,45,0.1); border:1px solid rgba(196,98,45,0.22); display:flex; align-items:center; justify-content:center; color:var(--accent); flex-shrink:0; }\n .ctab-area-ico svg { width:18px; height:18px; }\n .ctab-area-nm { font-family:'Poppins',sans-serif; font-weight:700; font-size:16px; color:var(--light); line-height:1.25; }\n .ctab-cell-con { padding:24px 28px; background:rgba(196,98,45,0.04); border-left:1px solid rgba(196,98,45,0.25); border-right:1px solid rgba(196,98,45,0.25); border-bottom:1px solid rgba(196,98,45,0.12); display:flex; flex-direction:column; gap:9px; }\n .ctab-cell-con-last { border-bottom:1px solid rgba(196,98,45,0.25); }\n .ctab-cell-sin { padding:24px 28px; border-left:1px solid var(--border); border-right:1px solid var(--border); border-bottom:1px solid var(--border); display:flex; flex-direction:column; gap:9px; }\n .ctab-badge { display:inline-flex; align-items:center; gap:7px; border-radius:100px; padding:5px 13px; font-family:'Poppins',sans-serif; font-size:10.5px; font-weight:600; width:fit-content; }\n .ctab-b-ok { background:rgba(90,158,111,0.14); border:1px solid rgba(90,158,111,0.3); color:#6fba87; }\n .ctab-b-no { background:rgba(255,255,255,0.04); border:1px solid var(--border); color:var(--muted-2); }\n .ctab-dot { width:6px; height:6px; border-radius:50%; flex-shrink:0; }\n .ctab-b-ok .ctab-dot { background:#6fba87; }\n .ctab-b-no .ctab-dot { background:var(--muted-2); }\n .ctab-val { font-family:'Lora',serif; font-style:italic; font-size:14px; line-height:1.65; }\n .ctab-v-ok { color:rgba(245,240,235,0.78); }\n .ctab-v-no { color:var(--muted-2); }\n .ctab-foot-con { background:linear-gradient(155deg,rgba(196,98,45,0.15) 0%,rgba(196,98,45,0.05) 100%); border:1px solid var(--accent); border-top:none; border-radius:0 0 16px 16px; padding:20px 28px; box-shadow:0 12px 30px rgba(196,98,45,0.08); }\n .ctab-foot-sin { background:var(--surface); border:1px solid var(--border); border-top:none; border-radius:0 0 16px 16px; padding:20px 28px; }\n .ctab-foot-txt { font-family:'Poppins',sans-serif; font-size:12px; font-weight:600; line-height:1.55; }\n .ctab-ft-con { color:var(--accent-2); }\n .ctab-ft-sin { color:var(--muted-2); }\n @media (max-width:1024px) {\n .ctab-head,.ctab-row,.ctab-foot { grid-template-columns:1.1fr 1fr 1fr; gap:0 10px; }\n .ctab-col-nm { font-size:15px; }\n .ctab-cell-con,.ctab-cell-sin { padding:20px 18px; }\n .ctab-col-hd { padding:18px 18px 16px; }\n }\n @media (max-width:768px) {\n .ctab-section-wrap { display:none; }\n }\n<\/style>\n\n\n<section class=\"inter inter-1\">\n <div class=\"inter-inner reveal\" style=\"max-width:1100px;\">\n <div class=\"inter-eyebrow\">El cambio<\/div>\n <div class=\"inter-line mfit\" style=\"white-space:nowrap;font-size:clamp(1.5rem,4vw,3.3rem);--mvw:8vw;\">No es contratar m\u00e1s gente.<br>Es darle <em>un sistema<\/em> a la que ya tienes.<\/div>\n <p class=\"inter-sub\">El caos no se resuelve con m\u00e1s horas. Se resuelve orden\u00e1ndolo una vez, sobre vuestros proyectos reales, y dej\u00e1ndolo funcionando.<\/p>\n <\/div>\n<\/section>\n\n\n<section class=\"panel surf\" id=\"metodo\">\n <div class=\"section-wrap\">\n <div class=\"section-label reveal\"><span>La soluci\u00f3n<\/span><\/div>\n <h2 class=\"section-h2 reveal delay-1 mfit\" style=\"--mvw:8vw;\">Cuatro pasos. <em>Un sistema<\/em> que se queda dentro.<\/h2>\n <div class=\"sol-meta reveal delay-1\">\n <div class=\"ico\"><svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"\/><rect x=\"9\" y=\"9\" width=\"6\" height=\"6\"\/><line x1=\"9\" y1=\"1\" x2=\"9\" y2=\"4\"\/><line x1=\"15\" y1=\"1\" x2=\"15\" y2=\"4\"\/><line x1=\"9\" y1=\"20\" x2=\"9\" y2=\"23\"\/><line x1=\"15\" y1=\"20\" x2=\"15\" y2=\"23\"\/><line x1=\"20\" y1=\"9\" x2=\"23\" y2=\"9\"\/><line x1=\"20\" y1=\"14\" x2=\"23\" y2=\"14\"\/><line x1=\"1\" y1=\"9\" x2=\"4\" y2=\"9\"\/><line x1=\"1\" y1=\"14\" x2=\"4\" y2=\"14\"\/><\/svg><\/div>\n <p>Piensa en un miembro del equipo que no se cansa, que produce renders conceptuales en minutos y redacta memorias en segundos sin errores. Lo dise\u00f1amos sobre <em>vuestros proyectos reales<\/em>, formamos a todo el equipo y lo dejamos funcionando de forma aut\u00f3noma. A eso lo llamamos el <b style=\"color:var(--accent-2);font-style:normal;\">Sistema ARQ\u00b7IA<\/b>.<\/p>\n <\/div>\n <div class=\"steps-grid\">\n <div class=\"step-card reveal delay-1\"><div class=\"step-n\">1<\/div><div class=\"step-t\">Entendemos c\u00f3mo trabaj\u00e1is<\/div><div class=\"step-d\">Identificamos un m\u00ednimo de tres a cinco tareas que m\u00e1s tiempo consumen y que se pueden sistematizar con IA.<\/div><\/div>\n <div class=\"step-card reveal delay-2\"><div class=\"step-n\">2<\/div><div class=\"step-t\">Dise\u00f1amos los flujos internos<\/div><div class=\"step-d\">Adaptados a vuestro software, vuestras plantillas y vuestro estilo. Sin demos gen\u00e9ricas ni soluciones de cat\u00e1logo.<\/div><\/div>\n <div class=\"step-card reveal delay-3\"><div class=\"step-n\">3<\/div><div class=\"step-t\">Lo implantamos con vosotros<\/div><div class=\"step-d\">Pr\u00e1ctica sobre proyectos activos, persona a persona. Sin formaci\u00f3n te\u00f3rica.<\/div><\/div>\n <div class=\"step-card reveal delay-4\"><div class=\"step-n\">4<\/div><div class=\"step-t\">Lo entregamos documentado<\/div><div class=\"step-d\">El sistema queda en el estudio. No depend\u00e9is de nosotros para usarlo ni para actualizarlo.<\/div><\/div>\n <\/div>\n\n <p class=\"path-intro reveal\">El camino a tu ritmo: entras con bajo riesgo y escalas cuando ves resultados.<\/p>\n <div class=\"path-grid\">\n <div class=\"path-card reveal delay-1\">\n <div class=\"path-dur\">1 semana<\/div>\n <div class=\"path-name\">Diagn\u00f3stico IA<\/div>\n <p class=\"path-desc\">Mapa de oportunidades y plan de acci\u00f3n priorizado. La puerta de entrada para saber qu\u00e9 se puede mejorar.<\/p>\n <\/div>\n <div class=\"path-card reveal delay-2\">\n <div class=\"path-dur\">14 d\u00edas<\/div>\n <div class=\"path-name\">Sprint IA<\/div>\n <p class=\"path-desc\">Implantaci\u00f3n de un flujo concreto sobre un proyecto real. Resultados r\u00e1pidos en el \u00e1rea que m\u00e1s duele.<\/p>\n <\/div>\n <div class=\"path-card feat reveal delay-3\">\n <div class=\"path-badge\">Programa principal<\/div>\n <div class=\"path-dur\">90 d\u00edas<\/div>\n <div class=\"path-name\">Sistema Operativo IA<\/div>\n <p class=\"path-desc\">El programa completo: todos los flujos, formaci\u00f3n del equipo, biblioteca de prompts y documentaci\u00f3n. Un sistema propio y aut\u00f3nomo.<\/p>\n <\/div>\n <div class=\"path-card reveal delay-4\">\n <div class=\"path-dur\">Recurrente<\/div>\n <div class=\"path-name\">Mantenimiento IA<\/div>\n <p class=\"path-desc\">Actualizaciones continuas, nuevas herramientas y soporte prioritario para estudios con el sistema ya en marcha.<\/p>\n <\/div>\n <\/div>\n <p class=\"path-note reveal\">El precio de cada paso lo calculamos contigo en el an\u00e1lisis gratuito, cuando ya sabes lo que recuperas.<\/p>\n <\/div>\n<\/section>\n\n\n<section class=\"inter inter-2\">\n <div class=\"inter-inner reveal\">\n <div class=\"inter-eyebrow\">Lo que te llevas<\/div>\n <div class=\"inter-line mfit\" style=\"--mvw:7.2vw;\">Un sistema documentado<br>que <em>se queda<\/em> en tu estudio.<\/div>\n <p class=\"inter-sub\" style=\"max-width:none;\">No alquilas una herramienta ni dependes de un consultor.<br>Construyes una forma de trabajar que es tuya, y que se queda en el estudio para siempre.<\/p>\n <\/div>\n<\/section>\n\n\n<section class=\"panel bg\" id=\"resultados\">\n <div class=\"section-wrap\">\n <div class=\"section-label reveal\"><span>Por qu\u00e9 confiar<\/span><\/div>\n <h2 class=\"section-h2 reveal delay-1 h2-oneline mfit\" style=\"--mvw:9.6vw;\">Credenciales reales. Resultados <em>medibles<\/em>.<\/h2>\n <div class=\"proof-metrics\">\n <div class=\"pm reveal delay-1\"><div class=\"v statnum\">\u00d710<\/div><div class=\"l\">velocidad media de producci\u00f3n con los workflows implantados<\/div><\/div>\n <div class=\"pm reveal delay-2\"><div class=\"v statnum\">\u221265%<\/div><div class=\"l\">en tiempo de visualizaci\u00f3n antes de la aprobaci\u00f3n del cliente<\/div><\/div>\n <div class=\"pm reveal delay-3\"><div class=\"v statnum\">16+<\/div><div class=\"l\">proyectos internacionales de referencia<\/div><\/div>\n <div class=\"pm reveal delay-4\"><div class=\"v statnum\">30+<\/div><div class=\"l\">herramientas de IA dominadas<\/div><\/div>\n <\/div>\n <div class=\"logos-context\">\n <div class=\"lc reveal delay-1\">\n <div class=\"lc-names\">Hyatt \u00b7 1Hotels \u00b7 Thompson \u00b7 Marriott<\/div>\n <div class=\"lc-desc\">Hospitalidad de lujo internacional, donde la velocidad y la calidad de presentaci\u00f3n deciden si ganas el proyecto.<\/div>\n <\/div>\n <div class=\"lc reveal delay-2\">\n <div class=\"lc-names\">UCAM \u00b7 COAMU<\/div>\n <div class=\"lc-desc\">Organizaciones que confiaron en su criterio para formar a sus equipos. 60+ profesionales del sector AEC formados.<\/div>\n <\/div>\n <\/div>\n <div class=\"case reveal delay-2\">\n <div class=\"case-tag\">Resultado real \u00b7 primer estudio implantado<\/div>\n <p class=\"case-q\">\"Pasaron de tardar <b>3 d\u00edas<\/b> en preparar una propuesta comercial completa a hacerla en <b>medio d\u00eda<\/b>. Los renders conceptuales que antes encargaban a un externo ahora los produce el propio equipo en horas \u2014 sobre el mismo proyecto, sin renderista.\"<\/p>\n <div class=\"case-who\">Primer estudio implantado con el Sistema ARQ\u00b7IA \u00b7 Murcia, 2025<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"panel bg\" id=\"dudas\">\n <div class=\"section-wrap\">\n <div class=\"section-label reveal\"><span>Lo que sueles preguntarte<\/span><\/div>\n <h2 class=\"section-h2 reveal delay-1 mfit\" style=\"--mvw:8.4vw;\">Las dudas reales, <em>respondidas sin rodeos<\/em>.<\/h2>\n <div class=\"faq reveal delay-1\">\n <details open><summary>\"No tengo tiempo para implementar esto ahora\"<span class=\"ic\">+<\/span><\/summary><div class=\"faq-a\">Es justo el motivo para hacerlo. Si no lo implantamos, el equipo seguir\u00e1 invirtiendo 15 o 20 horas por propuesta indefinidamente. El programa requiere <b>entre 4 y 6 horas de tu equipo en total<\/b> para las sesiones, y a cambio recuper\u00e1is ese tiempo cada semana.<\/div><\/details>\n <details><summary>\"Tengo que consultarlo con mi socio \/ con el equipo\"<span class=\"ic\">+<\/span><\/summary><div class=\"faq-a\">Claro. Para eso te preparo un <b>resumen de una p\u00e1gina con el ROI calculado para tu estudio<\/b> que puedas pasarle directamente a tu socio. La decisi\u00f3n es m\u00e1s f\u00e1cil cuando el n\u00famero est\u00e1 delante.<\/div><\/details>\n <details><summary>\"Ahora no es el momento, estamos con mucha carga\"<span class=\"ic\">+<\/span><\/summary><div class=\"faq-a\">Cuando m\u00e1s carga hay es cuando m\u00e1s sentido tiene \u2014 porque <b>el problema que resolvemos es exactamente esa carga<\/b>. Con el sistema instalado, la misma carga se gestiona con la mitad del esfuerzo. El diagn\u00f3stico inicial son 2 horas de tu tiempo.<\/div><\/details>\n <details><summary>\"\u00bfY si no funciona con proyectos como los m\u00edos?\"<span class=\"ic\">+<\/span><\/summary><div class=\"faq-a\">El sistema se dise\u00f1a <b>sobre tus proyectos reales<\/b>, no sobre ejemplos. En el an\u00e1lisis gratuito veo tu tipo de trabajo y te digo honestamente si hay encaje. <b>Si no lo hay, te lo digo.<\/b> Sin rodeos.<\/div><\/details>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"cta-section\" id=\"analisis\">\n <div class=\"cta-geo\"><\/div>\n <div class=\"cta-glow\"><\/div>\n <div class=\"section-wrap\">\n <div class=\"cta-inner\">\n <div class=\"section-label reveal\" style=\"justify-content:center;\"><span>Siguiente paso<\/span><\/div>\n <h2 class=\"cta-h2 reveal delay-1 mfit\" style=\"--mvw:8.8vw;\">Descubre cu\u00e1nto est\u00e1s<br>dejando <em>sobre la mesa<\/em>.<\/h2>\n <p class=\"cta-sub reveal delay-2\">En 45 minutos miramos c\u00f3mo trabaja tu equipo, identificamos las tres o cuatro tareas que m\u00e1s tiempo consumen y te muestro exactamente cu\u00e1nto dinero est\u00e1s dejando cada mes. Sin compromiso. Si veo que no hay encaje real, te lo digo.<\/p>\n <div class=\"diag-form reveal delay-2\" style=\"text-align:center;\">\n <div class=\"form-title\" style=\"margin-bottom:10px;\">Reserva tu an\u00e1lisis gratuito de 45 min<\/div>\n <p class=\"form-note\" style=\"margin:0 0 24px;\">Elige el hueco que mejor te venga en el calendario. 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renderer.toneMappingExposure = 1.0; if (THREE.sRGBEncoding) renderer.outputEncoding = THREE.sRGBEncoding;\n mount.appendChild(renderer.domElement);\n const scene = new THREE.Scene(); scene.fog = new THREE.FogExp2(0x140f0b, 0.014);\n const camera = new THREE.PerspectiveCamera(45, W\/H, 0.1, 300); camera.position.set(0, 0, 50);\n try {\n const c = document.createElement('canvas'); c.width = 512; c.height = 256; const x = c.getContext('2d');\n const g = x.createLinearGradient(0,0,0,256); g.addColorStop(0,'#241712'); g.addColorStop(0.44,'#3a2014'); g.addColorStop(0.5,'#7a3d1e'); g.addColorStop(0.56,'#c4622d'); g.addColorStop(0.63,'#5a2f18'); g.addColorStop(1,'#0d0907'); x.fillStyle = g; x.fillRect(0,0,512,256);\n let rg = x.createRadialGradient(360,90,0,360,90,130); rg.addColorStop(0,'rgba(255,205,150,1)'); rg.addColorStop(0.4,'rgba(232,137,90,0.55)'); rg.addColorStop(1,'rgba(232,137,90,0)'); x.fillStyle = rg; x.fillRect(0,0,512,256);\n let rg2 = x.createRadialGradient(120,150,0,120,150,90); rg2.addColorStop(0,'rgba(150,170,200,0.5)'); rg2.addColorStop(1,'rgba(150,170,200,0)'); x.fillStyle = rg2; x.fillRect(0,0,512,256);\n const tex = new THREE.CanvasTexture(c); tex.mapping = THREE.EquirectangularReflectionMapping; const pmrem = new THREE.PMREMGenerator(renderer); pmrem.compileEquirectangularShader(); const rt = pmrem.fromEquirectangular(tex); scene.environment = rt.texture; tex.dispose(); pmrem.dispose();\n } catch(e){}\n scene.add(new THREE.AmbientLight(0x4a2c1c, 0.5));\n const keyL = new THREE.PointLight(0xffb070, 3.0, 200, 1.3); keyL.position.set(26,34,26); scene.add(keyL);\n const fillL = new THREE.PointLight(0xC4622D, 1.2, 150, 1.5); fillL.position.set(-8,-16,28); scene.add(fillL);\n const rimL = new THREE.PointLight(0x9ab0d0, 0.7, 160, 1.6); rimL.position.set(-28,14,-22); scene.add(rimL);\n const tower = new THREE.Group(); scene.add(tower); const FLOORS = 26, GAP = 0.66, TWIST = 0.14;\n const slabMat = new THREE.MeshStandardMaterial({ color:0x2a1b11, metalness:0.95, roughness:0.26, emissive:0xC4622D, emissiveIntensity:0.05, envMapIntensity:1.15 }); const slabs = [];\n for (let i=0;i<FLOORS;i++){ const t=i\/FLOORS, s=7.0*(1-t*0.52); const geo=new THREE.BoxGeometry(s,0.16,s); const mesh=new THREE.Mesh(geo,slabMat); const eMat=new THREE.LineBasicMaterial({ color:0xff9a55, transparent:true, opacity:0.9 }); const edges=new THREE.LineSegments(new THREE.EdgesGeometry(geo), eMat); const fl=new THREE.Group(); fl.add(mesh); fl.add(edges); const assembledY=i*GAP-(FLOORS*GAP)\/2, assembledRot=i*TWIST; const ang=Math.random()*Math.PI*2, rad=26+Math.random()*34; const scatter=new THREE.Vector3(Math.cos(ang)*rad,(Math.random()-0.5)*70,Math.sin(ang)*rad-12); const scatterRot=new THREE.Vector3((Math.random()-0.5)*3.2,Math.random()*Math.PI*2,(Math.random()-0.5)*3.2); fl.userData={ i, assembledY, assembledRot, scatter, scatterRot, eMat, start:(i\/FLOORS)*0.4 }; tower.add(fl); slabs.push(fl); }\n const core = new THREE.Mesh(new THREE.CylinderGeometry(0.18,0.18,FLOORS*GAP,16), new THREE.MeshBasicMaterial({ color:0xff8038, transparent:true, opacity:0 })); tower.add(core);\n function glowTex(){ const c=document.createElement('canvas'); c.width=256; c.height=256; const x=c.getContext('2d'); const g=x.createRadialGradient(128,128,0,128,128,128); g.addColorStop(0,'rgba(255,170,100,0.95)'); g.addColorStop(0.3,'rgba(196,98,45,0.4)'); g.addColorStop(1,'rgba(120,50,20,0)'); x.fillStyle=g; x.fillRect(0,0,256,256); return new THREE.CanvasTexture(c); }\n const glow = new THREE.Sprite(new THREE.SpriteMaterial({ map:glowTex(), color:0xC4622D, transparent:true, blending:THREE.AdditiveBlending, opacity:0, depthWrite:false })); glow.scale.set(58,58,1); glow.position.set(0,1,-12); scene.add(glow);\n const EMB=260; const ePos=new Float32Array(EMB*3); const eData=[]; for (let i=0;i<EMB;i++){ const r=4+Math.random()*22, a=Math.random()*Math.PI*2; ePos[i*3]=Math.cos(a)*r; ePos[i*3+1]=(Math.random()-0.5)*32; ePos[i*3+2]=Math.sin(a)*r; eData.push({sp:0.4+Math.random()*1.2}); }\n const eGeo=new THREE.BufferGeometry(); eGeo.setAttribute('position',new THREE.BufferAttribute(ePos,3)); const eMatP=new THREE.PointsMaterial({ color:0xffa860, size:0.18, sizeAttenuation:true, transparent:true, opacity:0.9, blending:THREE.AdditiveBlending, depthWrite:false }); const embers=new THREE.Points(eGeo,eMatP); scene.add(embers);\n const NODES=26, HALF=(FLOORS*GAP)\/2; const nodeGroup=new THREE.Group(); scene.add(nodeGroup); const nodeGeo=new THREE.SphereGeometry(0.13,12,12); const nodeMat=new THREE.MeshBasicMaterial({ color:0xffb070, transparent:true, opacity:0 }); const nodes=[];\n for (let i=0;i<NODES;i++){ const m=new THREE.Mesh(nodeGeo,nodeMat); m.userData={ radius:9+Math.random()*8, ang:Math.random()*6.28, speed:0.08+Math.random()*0.22, baseY:(Math.random()-0.5)*HALF*1.9, bob:Math.random()*6.28 }; nodeGroup.add(m); nodes.push(m); }\n const MAXL=NODES*4; const lp=new Float32Array(MAXL*2*3); const lg=new THREE.BufferGeometry(); lg.setAttribute('position',new THREE.BufferAttribute(lp,3)); const lmat=new THREE.LineBasicMaterial({ color:0xC4622D, transparent:true, opacity:0 }); const lines=new THREE.LineSegments(lg,lmat); nodeGroup.add(lines);\n const DUST=900; const dp=new Float32Array(DUST*3), dc=new Float32Array(DUST*3); for (let i=0;i<DUST;i++){ const r=16+Math.random()*50, th=Math.random()*6.28, ph=Math.acos(2*Math.random()-1); dp[i*3]=r*Math.sin(ph)*Math.cos(th); dp[i*3+1]=(Math.random()-0.5)*60; dp[i*3+2]=r*Math.sin(ph)*Math.sin(th); const cc=Math.random(); if(cc<0.6){dc[i*3]=0.77;dc[i*3+1]=0.38;dc[i*3+2]=0.18;}else if(cc<0.85){dc[i*3]=0.96;dc[i*3+1]=0.94;dc[i*3+2]=0.92;}else{dc[i*3]=0.83;dc[i*3+1]=0.44;dc[i*3+2]=0.25;} }\n const dgeo=new THREE.BufferGeometry(); dgeo.setAttribute('position',new THREE.BufferAttribute(dp,3)); dgeo.setAttribute('color',new THREE.BufferAttribute(dc,3)); const dust=new THREE.Points(dgeo,new THREE.PointsMaterial({ size:0.12, sizeAttenuation:true, vertexColors:true, transparent:true, opacity:0.5 })); scene.add(dust);\n let composer=null, bloomPass=null, finalPass=null; const usePost = !!(THREE.EffectComposer && THREE.RenderPass && THREE.UnrealBloomPass && THREE.ShaderPass);\n if (usePost){ try { composer = new THREE.EffectComposer(renderer); composer.setPixelRatio(DPR); composer.setSize(W,H); composer.addPass(new THREE.RenderPass(scene,camera)); bloomPass = new THREE.UnrealBloomPass(new THREE.Vector2(W,H), 0.9, 0.55, 0.5); composer.addPass(bloomPass);\n const FinalShader = { uniforms:{ tDiffuse:{value:null}, uTime:{value:0} }, vertexShader:'varying vec2 vUv; void main(){ vUv=uv; gl_Position=projectionMatrix*modelViewMatrix*vec4(position,1.0); }', fragmentShader:['varying vec2 vUv;','uniform sampler2D tDiffuse;','uniform float uTime;','void main(){',' vec2 uv=vUv; vec2 c=uv-0.5; float d=dot(c,c);',' float ca=0.0012+d*0.0045;',' vec3 col; col.r=texture2D(tDiffuse,uv+c*ca).r; col.g=texture2D(tDiffuse,uv).g; col.b=texture2D(tDiffuse,uv-c*ca).b;',' float vig=smoothstep(1.05,0.2,d*1.9); col*=mix(0.62,1.0,vig);',' float g=fract(sin(dot(uv*vec2(123.4,234.5)+uTime,vec2(12.9898,78.233)))*43758.5453);',' col+=(g-0.5)*0.05;',' gl_FragColor=vec4(col,1.0);','}'].join('\\n') };\n finalPass = new THREE.ShaderPass(FinalShader); finalPass.renderToScreen=true; composer.addPass(finalPass); } catch(e){ composer=null; } }\n let progress=0, target=0, mx=0, my=0; function cp(){ const h=document.documentElement.scrollHeight-innerHeight; target=h>0?clamp01(scrollY\/h):0; }\n addEventListener('scroll',cp,{passive:true}); addEventListener('mousemove',e=>{ mx=e.clientX\/innerWidth-0.5; my=e.clientY\/innerHeight-0.5; },{passive:true}); cp();\n const clock=new THREE.Clock(); let vis=true; document.addEventListener('visibilitychange',()=>{ vis=!document.hidden; }); const _v=new THREE.Vector3();\n function tick(){ requestAnimationFrame(tick); if(!vis) return; const dt=Math.min(clock.getDelta(),0.05), t=clock.elapsedTime; progress+=(target-progress)*0.06; const p=progress; tower.rotation.y += dt*0.07;\n for (let k=0;k<slabs.length;k++){ const fl=slabs[k], u=fl.userData; const local=easeOutCubic(clamp01((p-u.start)\/0.28)); _v.set(0,u.assembledY,0); fl.position.lerpVectors(u.scatter,_v,local); fl.rotation.x=lerp(u.scatterRot.x,0,local); fl.rotation.y=lerp(u.scatterRot.y,u.assembledRot,local)+Math.sin(t*0.4+u.i*0.22)*0.05*local; 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top: 0; left: 0; height: 2px; z-index: 700; background: linear-gradient(90deg, var(--accent), var(--accent-2)); width: 0%; box-shadow: 0 0 12px var(--glow); }\n\n #preloader { position: fixed; inset: 0; background: var(--bg-2); z-index: 9999; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 2.4rem; transition: opacity 0.8s, visibility 0.8s; }\n #preloader.done { opacity: 0; visibility: hidden; }\n .pre-logo { font-family: 'Poppins', sans-serif; font-size: 1.4rem; font-weight: 800; letter-spacing: 0.32em; }\n .pre-logo span { color: var(--accent); }\n .pre-bar-wrap { width: 180px; height: 1px; background: var(--line); overflow: hidden; }\n .pre-bar { height: 100%; background: var(--accent); width: 0; box-shadow: 0 0 8px var(--glow); }\n .pre-pct { font-family: 'Poppins', sans-serif; font-size: 10px; letter-spacing: 0.24em; color: var(--muted-2); }\n\n .audience-bar { position: relative; z-index: 3; display: flex; align-items: center; justify-content: center; gap: 14px; padding: 9px 20px; background: var(--bg-2); border-bottom: 1px solid var(--border); font-family: 'Poppins', sans-serif; font-size: 10.5px; letter-spacing: 0.04em; }\n .audience-bar .now { color: var(--accent); font-weight: 600; }\n .audience-bar .sep { color: var(--border); }\n .audience-bar a { color: var(--muted); transition: color .2s; } .audience-bar a:hover { color: var(--light); }\n .audience-bar a .arr { color: var(--accent); }\n\n nav { position: sticky; top: 0; left: 0; right: 0; z-index: 500; display: flex; align-items: center; justify-content: space-between; padding: 22px 56px; border-bottom: 1px solid transparent; transition: padding .45s cubic-bezier(.4,0,.2,1), background .45s, border-color .45s; }\n nav.scrolled { background: rgba(18,13,9,0.82); backdrop-filter: blur(18px) saturate(140%); -webkit-backdrop-filter: blur(18px) saturate(140%); border-color: var(--border); padding: 14px 56px; }\n .nav-logo { font-family: 'Poppins', sans-serif; font-weight: 800; font-size: 16px; letter-spacing: 0.08em; }\n .nav-logo span { color: var(--accent); }\n .nav-logo small { display:block; font-size:8.5px; font-weight:600; letter-spacing:0.2em; color:var(--muted); margin-top:2px; }\n .nav-links { display: flex; gap: 1.9rem; list-style: none; position: absolute; left: 50%; transform: translateX(-50%); }\n .nav-links a { font-family: 'Poppins', sans-serif; font-size: 11px; font-weight: 500; letter-spacing: 0.13em; text-transform: uppercase; color: var(--muted); transition: color .25s; position: relative; }\n .nav-links a::after { content:''; position:absolute; bottom:-4px; left:0; width:0; height:1px; background: var(--accent); transition: width .35s cubic-bezier(.4,0,.2,1); }\n .nav-links a:hover { color: var(--light); } .nav-links a:hover::after { width: 100%; }\n .nav-cta { font-family: 'Poppins', sans-serif; font-size: 11px; font-weight: 600; letter-spacing: 0.09em; text-transform: uppercase; color: #fff; background: var(--accent); padding: 11px 22px; border-radius: 3px; transition: background .25s, transform .2s, box-shadow .3s; }\n .nav-cta:hover { background: var(--accent-h); transform: translateY(-1px); box-shadow: 0 8px 24px rgba(196,98,45,0.4); }\n\n .reveal { opacity: 0; transform: translateY(34px); transition: opacity .9s cubic-bezier(.16,1,.3,1), transform .9s cubic-bezier(.16,1,.3,1); }\n .reveal.visible { opacity: 1; transform: none; }\n .delay-1 { transition-delay: .1s; } .delay-2 { transition-delay: .22s; } .delay-3 { transition-delay: .34s; } .delay-4 { transition-delay: .46s; }\n @media (prefers-reduced-motion: reduce) { .reveal { transition: none !important; opacity: 1 !important; transform: none !important; } }\n\n .btn-primary { font-family: 'Poppins', sans-serif; font-size: 13px; font-weight: 600; letter-spacing: 0.04em; color: #fff; background: var(--accent); padding: 16px 30px; border-radius: 6px; display: inline-flex; align-items: center; gap: 10px; position: relative; overflow: hidden; transition: background .3s, transform .25s, box-shadow .35s; border: none; cursor: pointer; white-space: nowrap; box-shadow: 0 4px 18px rgba(196,98,45,0.25); }\n .btn-primary::after { content:''; position:absolute; inset:0; background: linear-gradient(120deg, transparent 30%, rgba(255,255,255,0.22) 50%, transparent 70%); transform: translateX(-130%); transition: transform .7s; }\n .btn-primary:hover { background: var(--accent-h); transform: translateY(-3px); box-shadow: 0 14px 38px rgba(196,98,45,0.45); }\n .btn-primary:hover::after { transform: translateX(130%); }\n .btn-primary .arrow { transition: transform .3s; } .btn-primary:hover .arrow { transform: translateX(5px); }\n .btn-ghost { font-family: 'Poppins', sans-serif; font-size: 13px; font-weight: 600; letter-spacing: 0.04em; color: var(--light); background: transparent; border: 1.5px solid rgba(245,240,235,0.22); padding: 16px 30px; border-radius: 6px; display: inline-flex; align-items: center; gap: 8px; transition: border-color .3s, background .3s, transform .2s; cursor: pointer; white-space: nowrap; }\n .btn-ghost:hover { border-color: var(--light); background: rgba(245,240,235,0.06); transform: translateY(-2px); }\n\n .panel { position: relative; z-index: 2; }\n .panel.bg { background: var(--bg); } .panel.surf { background: var(--surface); } .panel.deep { background: var(--bg-2); }\n .section-wrap { max-width: 1280px; margin: 0 auto; padding: 116px 56px; }\n .section-label { display: inline-flex; align-items: center; gap: 12px; margin-bottom: 22px; }\n .section-label::before { content:''; width: 26px; height: 1px; background: var(--accent); }\n .section-label span { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.26em; text-transform: uppercase; color: var(--accent); }\n .section-h2 { font-family: 'Fraunces', serif; font-optical-sizing: auto; font-weight: 500; font-size: clamp(2.1rem, 4.2vw, 3.6rem); line-height: 1.06; letter-spacing: -0.015em; }\n .section-h2 em { font-style: italic; color: var(--accent-2); font-weight: 400; }\n .section-sub { font-family: 'Lora', serif; font-style: italic; font-size: clamp(17px, 1.5vw, 20px); color: var(--muted); line-height: 1.7; max-width: 640px; }\n\n \/* HERO *\/\n .hero { min-height: calc(100vh - 80px); display: flex; flex-direction: column; align-items: center; justify-content: center; text-align: center; position: relative; z-index: 2; padding: 80px 56px 60px; gap: 36px; }\n .hero-actions-wrap { display: flex; flex-direction: column; align-items: center; gap: 0; width: 100%; max-width: 800px; position: relative; z-index: 3; }\n .hero-scrim { position: absolute; inset: 0; z-index: 1; pointer-events: none; background: radial-gradient(ellipse 90% 70% at 50% 40%, transparent 28%, rgba(18,13,9,0.65) 100%), linear-gradient(0deg, rgba(18,13,9,0.92) 0%, rgba(18,13,9,0) 44%); }\n .hero-left { position: relative; z-index: 3; padding: 0; max-width: 1168px; width: 100%; }\n .hero-eyebrow { display: flex; align-items: center; justify-content: center; gap: 14px; margin-bottom: 28px; opacity: 0; animation: fadeUp .9s 1.2s cubic-bezier(.16,1,.3,1) forwards; }\n .hero-eyebrow-line { width: 30px; height: 1px; background: var(--accent); }\n .hero-eyebrow span { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.26em; text-transform: uppercase; color: var(--accent); }\n .hero-h1 { font-family: 'Fraunces', serif; font-optical-sizing: auto; font-weight: 500; font-size: clamp(2.2rem, 3.2vw, 3.4rem); line-height: 1.06; letter-spacing: -0.02em; margin-bottom: 1.6rem; }\n .hero-h1 em { font-style: italic; font-weight: 400; color: var(--accent-2); }\n .hero-h1 .ln { display: block; overflow: hidden; padding-bottom: 0.22em; margin-bottom: -0.18em; }\n .hero-h1 .ln > span { display: block; transform: translateY(110%); }\n .hero-h1 .ln:nth-child(1) > span { animation: rise 1s 1.35s cubic-bezier(.16,1,.3,1) forwards; }\n .hero-h1 .ln:nth-child(2) > span { animation: rise 1s 1.48s cubic-bezier(.16,1,.3,1) forwards; }\n .hero-sub { font-family: 'Lora', serif; font-size: 18px; font-style: italic; line-height: 1.65; color: rgba(245,240,235,0.78); max-width: 590px; margin: 0 auto; opacity: 0; animation: fadeUp .9s 2s cubic-bezier(.16,1,.3,1) forwards; }\n .hero-actions { display: flex; gap: 1.2rem; align-items: center; justify-content: center; flex-wrap: wrap; margin-bottom: 1.4rem; opacity: 0; animation: fadeUp .9s 2.25s cubic-bezier(.16,1,.3,1) forwards; }\n .hero-cred { font-family: 'Poppins', sans-serif; font-size: 11px; font-weight: 500; letter-spacing: 0.06em; color: var(--muted); opacity: 0; animation: fadeUp .9s 2.5s cubic-bezier(.16,1,.3,1) forwards; line-height: 1.7; }\n .hero-cred b { color: var(--light); font-weight: 600; }\n .hero-right { position: relative; z-index: 3; padding: 0; width: 100%; max-width: 1168px; opacity: 0; animation: fadeUp 1s 2.1s cubic-bezier(.16,1,.3,1) forwards; }\n .vsl { background: rgba(33,26,20,0.55); backdrop-filter: blur(16px); -webkit-backdrop-filter: blur(16px); border: 1px solid var(--line-o); border-radius: 14px; overflow: hidden; box-shadow: 0 40px 90px rgba(0,0,0,0.5), 0 0 60px rgba(196,98,45,0.08); }\n .vsl-bar { display: flex; align-items: center; gap: 7px; padding: 11px 16px; background: rgba(18,13,9,0.7); border-bottom: 1px solid var(--line); }\n .vsl-dot { width: 9px; height: 9px; border-radius: 50%; background: #43342a; }\n .vsl-url { flex: 1; margin: 0 10px; background: rgba(255,255,255,0.05); border-radius: 5px; padding: 5px 12px; font-family: 'Poppins', sans-serif; font-size: 10px; color: var(--muted-2); }\n .vsl-screen { aspect-ratio: 16\/10; background: radial-gradient(ellipse at 50% 40%, rgba(196,98,45,0.18), transparent 60%), #0e0a07; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 16px; position: relative; cursor: pointer; transition: background .4s; }\n .vsl-screen:hover { background: radial-gradient(ellipse at 50% 40%, rgba(196,98,45,0.28), transparent 60%), #0e0a07; }\n .vsl-play { width: 70px; height: 70px; border-radius: 50%; background: rgba(196,98,45,0.92); display: flex; align-items: center; justify-content: center; animation: pulse 2.4s infinite; transition: transform .3s; }\n .vsl-screen:hover .vsl-play { transform: scale(1.08); }\n .vsl-tri { width: 0; height: 0; border-top: 11px solid transparent; border-bottom: 11px solid transparent; border-left: 18px solid #fff; margin-left: 5px; }\n .vsl-label { font-family: 'Poppins', sans-serif; font-size: 11px; font-weight: 500; letter-spacing: 0.08em; color: rgba(245,240,235,0.55); text-align: center; padding: 0 20px; }\n .vsl-cap { padding: 16px 20px; font-family: 'Poppins', sans-serif; font-size: 11px; color: var(--muted); letter-spacing: 0.02em; display: flex; align-items: center; gap: 8px; }\n .vsl-cap .dotlive { width: 7px; height: 7px; border-radius: 50%; background: var(--accent); animation: pulse 2s infinite; flex-shrink: 0; }\n @keyframes pulse { 0%{box-shadow:0 0 0 0 rgba(196,98,45,.5)} 70%{box-shadow:0 0 0 12px rgba(196,98,45,0)} 100%{box-shadow:0 0 0 0 rgba(196,98,45,0)} }\n @keyframes rise { to { transform: none; } }\n @keyframes fadeUp { from{opacity:0;transform:translateY(26px)} to{opacity:1;transform:none} }\n @keyframes fadeIn { from{opacity:0} to{opacity:1} }\n\n .ticker { border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); background: var(--surface); overflow: hidden; padding: 15px 0; position: relative; z-index: 2; }\n .ticker::before, .ticker::after { content:''; position:absolute; top:0; bottom:0; width:120px; z-index:2; pointer-events:none; }\n .ticker::before { left:0; background: linear-gradient(90deg, var(--surface), transparent); }\n .ticker::after { right:0; background: linear-gradient(270deg, var(--surface), transparent); }\n .ticker-track { display: flex; width: max-content; animation: tickerScroll 38s linear infinite; }\n @keyframes tickerScroll { from{transform:translateX(0)} to{transform:translateX(-50%)} }\n .ticker-item { display: flex; align-items: center; gap: 1.8rem; padding: 0 1.8rem; font-family: 'Poppins', sans-serif; font-size: 11px; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase; color: var(--muted); white-space: nowrap; }\n .ticker-dot { width: 4px; height: 4px; background: var(--accent); border-radius: 50%; flex-shrink: 0; }\n\n \/* PROBLEM (\u00bfte suena?) *\/\n .pain-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(290px, 1fr)); gap: 20px; margin-top: 56px; }\n .pain-card { background: var(--surface); border: 1px solid var(--border); border-radius: 14px; padding: 30px 28px; display: flex; flex-direction: column; gap: 14px; transition: border-color .3s, transform .25s, box-shadow .35s; }\n .pain-card:hover { border-color: var(--accent); transform: translateY(-4px); box-shadow: 0 24px 50px rgba(0,0,0,0.4); }\n .pain-icon { width: 50px; height: 50px; border-radius: 12px; background: rgba(196,98,45,0.12); border: 1px solid rgba(196,98,45,0.28); display: flex; align-items: center; justify-content: center; flex-shrink: 0; color: var(--accent); }\n .pain-icon svg { width: 22px; height: 22px; }\n .pain-title { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 16.5px; line-height: 1.25; letter-spacing: -0.01em; }\n .pain-text { font-family: 'Lora', serif; font-style: italic; font-size: 15px; color: var(--muted); line-height: 1.65; }\n .pain-quote { margin-top: 40px; background: rgba(196,98,45,0.08); border: 1px solid var(--line-o); border-left: 3px solid var(--accent); border-radius: 0 14px 14px 0; padding: 28px 34px; }\n .pain-quote p { font-family: 'Lora', serif; font-style: italic; font-size: clamp(17px,2vw,21px); line-height: 1.5; color: var(--light); }\n .pain-quote .who { font-family: 'Poppins', sans-serif; font-style: normal; font-size: 11px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--accent); margin-top: 14px; }\n\n \/* STAKES figure *\/\n .stakes-head { display: grid; grid-template-columns: 1.1fr 1fr; gap: 60px; align-items: end; }\n .stakes-figure { text-align: right; }\n .stakes-figure .big { font-family: 'Fraunces', serif; font-weight: 500; font-size: clamp(3.4rem, 9vw, 7rem); line-height: 0.9; color: var(--accent); letter-spacing: -0.03em; }\n .stakes-figure .cap { font-family: 'Lora', serif; font-style: italic; font-size: 16px; color: var(--muted); margin-top: 10px; }\n\n \/* ROI CALCULATOR *\/\n .roi-wrap { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; margin-top: 60px; align-items: center; }\n .roi-controls { display: flex; flex-direction: column; gap: 34px; background: var(--surface); border: 1px solid var(--border); border-radius: 20px; padding: 44px; }\n .roi-field label { display: flex; justify-content: space-between; align-items: baseline; gap: 14px; font-family: 'Poppins', sans-serif; font-size: 13px; font-weight: 600; color: var(--muted); margin-bottom: 16px; letter-spacing: 0.03em; }\n .roi-field label b { color: var(--light); font-family: 'Fraunces', serif; font-size: 22px; font-weight: 600; white-space: nowrap; }\n .roi-slider { -webkit-appearance: none; appearance: none; width: 100%; height: 5px; border-radius: 5px; background: linear-gradient(90deg, var(--accent) var(--fill,40%), #3a2c20 var(--fill,40%)); outline: none; cursor: pointer; }\n .roi-slider::-webkit-slider-thumb { -webkit-appearance: none; width: 22px; height: 22px; border-radius: 50%; background: var(--accent); border: 3px solid #2a1f17; box-shadow: 0 0 0 4px rgba(196,98,45,0.2), 0 4px 12px rgba(0,0,0,0.4); cursor: pointer; transition: transform .15s; }\n .roi-slider::-webkit-slider-thumb:hover { transform: scale(1.15); }\n .roi-slider::-moz-range-thumb { width: 22px; height: 22px; border-radius: 50%; background: var(--accent); border: 3px solid #2a1f17; box-shadow: 0 0 0 4px rgba(196,98,45,0.2); cursor: pointer; }\n .roi-results { display: flex; flex-direction: column; gap: 16px; }\n .roi-bigcard { background: linear-gradient(160deg, #2e2118, #211a13); border: 1px solid var(--accent); border-radius: 20px; padding: 38px 42px; box-shadow: 0 30px 70px rgba(0,0,0,0.45), 0 0 0 1px rgba(196,98,45,0.2), 0 0 60px rgba(196,98,45,0.08); }\n .roi-biglabel { font-family: 'Poppins', sans-serif; font-size: 11px; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent); margin-bottom: 12px; }\n .roi-bigval { font-family: 'Fraunces', serif; font-weight: 600; font-size: clamp(2.6rem, 5.5vw, 4.2rem); line-height: 1; color: var(--light); letter-spacing: -0.02em; }\n .roi-bigval span { color: var(--accent); }\n .roi-bigsub { font-family: 'Lora', serif; font-style: italic; font-size: 15px; color: var(--muted); margin-top: 12px; }\n .roi-mini { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }\n .roi-minicard { background: var(--surface); border: 1px solid var(--border); border-radius: 14px; padding: 24px 26px; }\n .roi-minicard .ml { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); margin-bottom: 10px; }\n .roi-minicard .mv { font-family: 'Fraunces', serif; font-weight: 600; font-size: 2rem; color: var(--light); line-height: 1; }\n .roi-minicard .mv span { color: var(--accent); font-size: 1.1rem; }\n .roi-disclaimer { font-family: 'Poppins', sans-serif; font-size: 11px; color: var(--muted-2); margin-top: 26px; text-align: center; letter-spacing: 0.03em; line-height: 1.7; }\n\n \/* SOLUTION 4 steps *\/\n .sol-meta { background: rgba(196,98,45,0.08); border: 1px solid var(--line-o); border-radius: 16px; padding: 32px 36px; margin-top: 48px; display: grid; grid-template-columns: auto 1fr; gap: 24px; align-items: center; }\n .sol-meta .ico { display: flex; align-items: center; justify-content: center; color: var(--accent); }\n .sol-meta p { font-family: 'Lora', serif; font-style: italic; font-size: 17px; line-height: 1.6; color: var(--light); }\n .steps-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 40px; }\n .step-card { background: var(--surface); border: 1px solid var(--border); border-radius: 14px; padding: 30px 26px; transition: border-color .3s, transform .25s; }\n .step-card:hover { border-color: var(--line-o); transform: translateY(-4px); }\n .step-n { font-family: 'Fraunces', serif; font-weight: 500; font-size: 2.6rem; color: var(--accent); line-height: 0.9; margin-bottom: 16px; }\n .step-t { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 16px; margin-bottom: 8px; white-space: nowrap; letter-spacing: -0.015em; }\n .step-d { font-family: 'Lora', serif; font-style: italic; font-size: 14.5px; color: var(--muted); line-height: 1.6; }\n \/* el camino (escalera SIN precio) *\/\n .path-intro { font-family: 'Lora', serif; font-style: italic; font-size: 18px; color: var(--muted); margin: 70px 0 0; text-align: center; }\n .path-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-top: 32px; }\n .path-card { background: var(--bg); border: 1px solid var(--border); border-radius: 14px; padding: 28px 24px; position: relative; transition: border-color .3s, transform .25s; }\n .path-card:hover { border-color: var(--line-o); transform: translateY(-4px); }\n .path-card.feat { border-color: var(--accent); background: linear-gradient(165deg, #2e2118, #211a13); box-shadow: 0 20px 50px rgba(0,0,0,0.4); }\n .path-badge { position: absolute; top: -12px; left: 22px; background: var(--accent); color: #fff; font-family: 'Poppins', sans-serif; font-size: 9px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; padding: 5px 12px; border-radius: 100px; }\n .path-dur { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--accent); margin-bottom: 10px; }\n .path-name { font-family: 'Fraunces', serif; font-weight: 500; font-size: 21px; margin-bottom: 10px; letter-spacing: -0.01em; }\n .path-desc { font-family: 'Lora', serif; font-style: italic; font-size: 14px; color: var(--muted); line-height: 1.6; }\n .path-note { text-align: center; font-family: 'Poppins', sans-serif; font-size: 12px; color: var(--muted-2); margin-top: 26px; letter-spacing: 0.02em; }\n\n \/* INTERSTITIAL *\/\n .inter { position: relative; z-index: 2; min-height: 88vh; display: flex; align-items: center; justify-content: center; text-align: center; padding: 56px; overflow: hidden; }\n .inter-1 { background: linear-gradient(180deg, var(--bg-2) 0%, transparent 26%, transparent 74%, var(--surface) 100%); }\n .inter-2 { background: linear-gradient(180deg, var(--bg) 0%, transparent 26%, transparent 74%, var(--bg) 100%); }\n .inter-3 { background: linear-gradient(180deg, var(--surface) 0%, transparent 24%, transparent 72%, var(--bg) 100%); }\n .inter-inner { max-width: 900px; position: relative; }\n .inter-inner::before { content:''; position:absolute; inset:-60% -30%; background: radial-gradient(ellipse at center, rgba(18,13,9,0.62) 0%, transparent 70%); z-index:-1; }\n .inter-eyebrow { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.28em; text-transform: uppercase; color: var(--accent); margin-bottom: 26px; }\n .inter-line { font-family: 'Fraunces', serif; font-optical-sizing: auto; font-weight: 400; font-size: clamp(2.2rem, 5.4vw, 4.4rem); line-height: 1.05; letter-spacing: -0.02em; text-shadow: 0 4px 50px rgba(0,0,0,0.7); }\n .inter-line em { font-style: italic; color: var(--accent-2); }\n .inter-sub { font-family: 'Lora', serif; font-style: italic; font-size: clamp(17px, 1.6vw, 20px); color: rgba(245,240,235,0.85); line-height: 1.7; margin-top: 26px; max-width: 600px; margin-left: auto; margin-right: auto; text-shadow: 0 2px 24px rgba(0,0,0,0.7); }\n\n \/* PROOF *\/\n .proof-metrics { display: grid; grid-template-columns: repeat(4,1fr); gap: 18px; margin-top: 52px; }\n .pm { background: var(--surface); border: 1px solid var(--border); border-radius: 14px; padding: 30px 28px; }\n .pm .v { font-family: 'Fraunces', serif; font-weight: 600; font-size: 2.8rem; color: var(--accent); line-height: 1; }\n .pm .l { font-family: 'Poppins', sans-serif; font-size: 12px; font-weight: 500; color: var(--muted); margin-top: 10px; line-height: 1.5; }\n .logos-context { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-top: 20px; }\n .lc { background: rgba(33,26,20,0.5); border: 1px solid var(--border); border-radius: 14px; padding: 26px 28px; }\n .lc-names { font-family: 'Fraunces', serif; font-weight: 600; font-size: 18px; margin-bottom: 8px; }\n .lc-desc { font-family: 'Lora', serif; font-style: italic; font-size: 14.5px; color: var(--muted); line-height: 1.6; }\n .case { margin-top: 22px; background: linear-gradient(160deg, #2e2118, #221a12); border: 1px solid var(--accent); border-radius: 16px; padding: 38px 40px; box-shadow: 0 30px 60px rgba(0,0,0,0.4); }\n .case-tag { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--accent); margin-bottom: 16px; }\n .case-q { font-family: 'Fraunces', serif; font-weight: 400; font-style: italic; font-size: clamp(20px,2.4vw,28px); line-height: 1.4; }\n .case-q b { font-style: normal; font-weight: 600; color: var(--accent-2); }\n .case-who { font-family: 'Poppins', sans-serif; font-size: 12px; color: var(--muted); margin-top: 18px; letter-spacing: 0.02em; }\n\n \/* WHY EDUARDO *\/\n .why-layout { display: grid; grid-template-columns: 0.62fr 1fr; gap: 60px; align-items: start; margin-top: 56px; }\n .why-photo { position: relative; }\n .why-photo img { width: 100%; aspect-ratio: 3\/4; object-fit: cover; object-position: center 8%; border-radius: 16px; filter: grayscale(15%) brightness(0.9) contrast(1.04); }\n .why-photo::after { content:''; position:absolute; inset:0; border-radius:16px; box-shadow: inset 0 -120px 90px -60px rgba(18,13,9,0.85); pointer-events:none; }\n .why-cap { position: absolute; left: 24px; bottom: 22px; z-index: 2; }\n .why-cap .nm { font-family: 'Fraunces', serif; font-weight: 500; font-size: 21px; }\n .why-cap .rl { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 500; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); margin-top: 4px; }\n .why-body p { font-family: 'Lora', serif; font-size: 17px; color: rgba(245,240,235,0.82); line-height: 1.75; margin-bottom: 18px; }\n .why-body p em { color: var(--accent-2); }\n .why-method { background: rgba(196,98,45,0.08); border: 1px solid var(--line-o); border-radius: 12px; padding: 22px 26px; margin: 26px 0; }\n .why-method .mt { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--accent); margin-bottom: 8px; }\n .why-method .mn { font-family: 'Fraunces', serif; font-weight: 600; font-size: 1.5rem; }\n .why-method .md { font-family: 'Lora', serif; font-style: italic; font-size: 15px; color: var(--muted); margin-top: 6px; }\n .why-stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; margin-top: 28px; }\n .why-stats .ws-v { font-family: 'Fraunces', serif; font-weight: 600; font-size: 2rem; color: var(--accent); line-height: 1; }\n .why-stats .ws-l { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--muted); margin-top: 8px; line-height: 1.4; }\n .why-badges { display: flex; gap: 8px; flex-wrap: wrap; margin-top: 22px; }\n @media (min-width: 1101px) { .why-badges { flex-wrap: nowrap; } }\n .why-badge { font-family: 'Poppins', sans-serif; font-size: 10.5px; font-weight: 600; letter-spacing: 0.07em; text-transform: uppercase; color: var(--muted); border: 1px solid var(--border); padding: 8px 14px; border-radius: 3px; white-space: nowrap; transition: color .25s, border-color .25s, background .25s; }\n .why-badge:hover { color: var(--light); border-color: var(--accent); background: rgba(196,98,45,0.08); }\n\n \/* OBJECTIONS \/ FAQ *\/\n .faq { margin-top: 52px; max-width: none; }\n .faq details { border-bottom: 1px solid var(--border); }\n .faq summary { list-style: none; cursor: pointer; padding: 26px 0; display: flex; justify-content: space-between; align-items: center; gap: 20px; font-family: 'Poppins', sans-serif; font-weight: 600; font-size: 17px; transition: color .2s; }\n .faq summary::-webkit-details-marker { display: none; }\n .faq summary:hover { color: var(--accent-2); }\n .faq summary .ic { flex-shrink: 0; width: 28px; height: 28px; border-radius: 50%; border: 1px solid var(--line-o); display: flex; align-items: center; justify-content: center; color: var(--accent); font-size: 18px; transition: transform .3s, background .3s; }\n .faq details[open] summary .ic { transform: rotate(45deg); background: var(--accent); color: #fff; }\n .faq-a { font-family: 'Lora', serif; font-size: 16px; color: var(--muted); line-height: 1.75; padding: 0 48px 28px 0; }\n .faq-a b { font-family: 'Poppins', sans-serif; font-weight: 600; color: var(--light); }\n\n \/* CTA *\/\n .cta-section { background: var(--bg); text-align: center; position: relative; overflow: hidden; z-index: 2; }\n .cta-geo { position: absolute; inset: 0; z-index: 0; pointer-events: none; opacity: 0.12; background-image: radial-gradient(circle, var(--accent) 1px, transparent 1px); background-size: 38px 38px; }\n .cta-glow { position: absolute; left: 50%; top: 8%; transform: translateX(-50%); width: 700px; height: 400px; background: radial-gradient(ellipse, rgba(196,98,45,0.26), transparent 70%); filter: blur(60px); z-index: 0; pointer-events: none; }\n .cta-inner { max-width: 720px; margin: 0 auto; position: relative; z-index: 2; }\n .cta-h2 { font-family: 'Fraunces', serif; font-optical-sizing: auto; font-weight: 500; font-size: clamp(2.3rem, 5vw, 3.8rem); line-height: 1.05; letter-spacing: -0.02em; margin-bottom: 20px; }\n .cta-h2 em { font-style: italic; color: var(--accent-2); }\n .cta-sub { font-family: 'Lora', serif; font-style: italic; font-size: 19px; color: rgba(245,240,235,0.78); line-height: 1.7; margin-bottom: 36px; }\n .diag-form { background: rgba(18,13,9,0.7); border: 1px solid var(--border); border-radius: 16px; padding: 42px; text-align: left; margin-top: 40px; backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px); }\n .form-title { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 16px; margin-bottom: 24px; }\n .form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }\n .form-field { display: flex; flex-direction: column; gap: 7px; }\n .form-field.full { grid-column: 1 \/ -1; }\n .form-label { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); }\n .form-input, .form-select { background: var(--bg-2); border: 1px solid var(--border); color: var(--light); font-family: 'Lora', serif; font-size: 15px; padding: 14px 16px; border-radius: 6px; outline: none; transition: border-color .25s, box-shadow .25s; width: 100%; }\n .form-input::placeholder { color: var(--muted-2); }\n .form-input:focus, .form-select:focus { border-color: var(--accent); box-shadow: 0 0 0 3px rgba(196,98,45,0.12); }\n .form-select { appearance: none; cursor: pointer; background-image: url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' width='10' height='6' fill='none'%3E%3Cpath d='M1 1l4 4 4-4' stroke='%23A89880' stroke-width='1.5' stroke-linecap='round'\/%3E%3C\/svg%3E\"); background-repeat: no-repeat; background-position: right 16px center; padding-right: 38px; }\n .form-submit { margin-top: 24px; width: 100%; padding: 19px; font-family: 'Poppins', sans-serif; font-size: 13px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; background: var(--accent); color: #fff; border: none; border-radius: 6px; cursor: pointer; transition: background .25s, transform .2s, box-shadow .3s; }\n .form-submit:hover:not(:disabled) { background: var(--accent-h); transform: translateY(-2px); box-shadow: 0 12px 30px rgba(196,98,45,0.4); }\n .form-note { font-family: 'Poppins', sans-serif; font-size: 10px; color: var(--muted); text-align: center; margin-top: 13px; letter-spacing: 0.04em; }\n .cta-contacts { margin-top: 50px; display: flex; justify-content: center; gap: 48px; flex-wrap: wrap; padding-top: 42px; border-top: 1px solid var(--border); }\n .cta-contact-label { font-family: 'Poppins', sans-serif; font-size: 9px; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent); margin-bottom: 7px; }\n .cta-contact-val { font-family: 'Poppins', sans-serif; font-size: 15px; font-weight: 600; color: var(--light); transition: color .2s; display: block; }\n a.cta-contact-val:hover { color: var(--accent); }\n\n .footer-wrap { background: var(--surface); position: relative; z-index: 2; }\n footer { padding: 84px 56px; display: grid; grid-template-columns: 1.7fr 1fr 1fr 1fr; gap: 48px; max-width: 1280px; margin: 0 auto; width: 100%; }\n .footer-logo { font-family: 'Poppins', sans-serif; font-weight: 800; font-size: 17px; letter-spacing: 0.08em; color: var(--light); display: block; margin-bottom: 14px; }\n .footer-logo span { color: var(--accent); }\n .footer-tagline { font-family: 'Lora', serif; font-style: italic; font-size: 14px; color: var(--muted); line-height: 1.7; margin-bottom: 24px; }\n .footer-social { display: flex; gap: 10px; }\n .footer-social a { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.12em; color: var(--muted); border: 1px solid var(--border); padding: 9px 15px; border-radius: 3px; transition: color .25s, border-color .25s; }\n .footer-social a:hover { color: var(--accent); border-color: var(--accent); }\n .footer-col-title { font-family: 'Poppins', sans-serif; font-size: 10px; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent); margin-bottom: 20px; }\n .footer-links { list-style: none; display: flex; flex-direction: column; gap: 12px; }\n .footer-links a { font-family: 'Lora', serif; font-size: 14px; color: var(--muted); transition: color .2s; }\n .footer-links a:hover { color: var(--light); }\n .footer-contact-item { margin-bottom: 16px; }\n .footer-contact-label { font-family: 'Poppins', sans-serif; font-size: 9px; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted-2); margin-bottom: 5px; }\n .footer-contact-val { font-family: 'Lora', serif; font-size: 14px; color: var(--muted); transition: color .2s; display: block; }\n a.footer-contact-val:hover { color: var(--accent); }\n .footer-bottom { padding: 22px 56px; display: flex; align-items: center; justify-content: space-between; background: var(--bg-2); position: relative; z-index: 2; }\n .footer-bottom p { font-family: 'Poppins', sans-serif; font-size: 11px; color: var(--muted-2); }\n .footer-bottom-links { display: flex; gap: 22px; }\n .footer-bottom-links a { font-family: 'Poppins', sans-serif; font-size: 11px; color: var(--muted-2); transition: color .2s; }\n .footer-bottom-links a:hover { color: var(--muted); }\n\n \/* VIDEO TESTIMONIALS *\/\n .vtst-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; margin-top: 52px; }\n .vtst { background: var(--surface); border: 1px solid var(--border); border-radius: 14px; overflow: hidden; transition: border-color .3s, transform .25s, box-shadow .3s; }\n .vtst:hover { border-color: var(--line-o); transform: translateY(-4px); box-shadow: 0 24px 50px rgba(0,0,0,0.4); }\n .vtst-screen { aspect-ratio: 16\/9; background: radial-gradient(ellipse at 50% 40%, rgba(196,98,45,0.14), transparent 60%), #0e0a07; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 14px; cursor: pointer; position: relative; transition: background .3s; }\n .vtst-screen:hover { background: radial-gradient(ellipse at 50% 40%, rgba(196,98,45,0.24), transparent 60%), #0e0a07; }\n .vtst-play { width: 54px; height: 54px; border-radius: 50%; background: rgba(196,98,45,0.85); display: flex; align-items: center; justify-content: center; animation: pulse 2.4s infinite; transition: transform .3s; }\n .vtst-screen:hover .vtst-play { transform: scale(1.1); }\n .vtst-tri { width: 0; height: 0; border-top: 9px solid transparent; border-bottom: 9px solid transparent; border-left: 15px solid #fff; margin-left: 4px; }\n .vtst-ph { font-family: 'Poppins', sans-serif; font-size: 9.5px; font-weight: 500; letter-spacing: 0.08em; color: rgba(245,240,235,0.32); text-align: center; padding: 0 20px; }\n .vtst-body { padding: 30px 24px 2px; }\n .vtst-mark { font-family: 'Fraunces', serif; font-weight: 600; font-size: 2.6rem; line-height: 0.8; color: var(--accent); opacity: 0.55; display: block; }\n .vtst-quote { font-family: 'Lora', serif; font-style: italic; font-size: 15px; line-height: 1.62; color: rgba(245,240,235,0.86); margin-top: 4px; }\n .vtst-meta { padding: 14px 24px 24px; }\n .vtst-av { width: 36px; height: 36px; border-radius: 50%; background: linear-gradient(135deg, var(--accent), var(--accent-h)); display: flex; align-items: center; justify-content: center; font-family: 'Poppins'; font-weight: 700; font-size: 12px; color: #fff; flex-shrink: 0; }\n .vtst-info { display: flex; align-items: center; gap: 12px; }\n .vtst-name { font-family: 'Poppins', sans-serif; font-weight: 600; font-size: 14px; color: var(--light); }\n .vtst-role { font-family: 'Lora', serif; font-style: italic; font-size: 12.5px; color: var(--muted); margin-top: 2px; }\n @media (max-width: 1100px) { .vtst-grid { grid-template-columns: 1fr; } }\n\n \/* ORIGIN v2 *\/\n .og-cinematic { position: relative; border-radius: 18px; overflow: hidden; margin-bottom: 68px; aspect-ratio: 21\/9; min-height: 380px; }\n .og-bg { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: center 40%; filter: brightness(0.36) saturate(0.55) contrast(1.1); }\n .og-scrim { position: absolute; inset: 0; background: linear-gradient(90deg, rgba(18,13,9,0.97) 0%, rgba(18,13,9,0.78) 42%, rgba(18,13,9,0.18) 100%), linear-gradient(0deg, rgba(18,13,9,0.65) 0%, transparent 55%); }\n .og-over { position: absolute; bottom: 0; left: 0; padding: 48px 52px; max-width: 700px; }\n .og-eyebrow { font-family: 'Poppins', sans-serif; font-size: 9px; font-weight: 700; letter-spacing: 0.24em; text-transform: uppercase; color: var(--accent); margin-bottom: 18px; display: flex; align-items: center; gap: 10px; }\n .og-eyebrow::before { content: ''; width: 22px; height: 1px; background: var(--accent); flex-shrink: 0; }\n .og-h2 { font-family: 'Fraunces', serif; font-optical-sizing: auto; font-weight: 500; font-size: clamp(1.9rem, 3.3vw, 3rem); line-height: 1.06; letter-spacing: -0.02em; }\n .og-h2 em { font-style: italic; color: var(--accent-2); }\n .og-year { position: absolute; top: 36px; right: 48px; font-family: 'Fraunces', serif; font-weight: 500; font-size: 7rem; color: rgba(245,240,235,0.05); line-height: 1; letter-spacing: -0.04em; pointer-events: none; user-select: none; }\n .og-body { display: grid; grid-template-columns: 1fr 1fr; gap: 60px; margin-bottom: 54px; }\n .og-col p { font-family: 'Lora', serif; font-size: 16.5px; color: rgba(245,240,235,0.8); line-height: 1.8; margin-bottom: 18px; }\n .og-col p strong { font-family: 'Poppins', sans-serif; font-weight: 600; color: var(--light); font-style: normal; }\n .og-lead { font-size: 17.5px !important; color: rgba(245,240,235,0.9) !important; }\n .og-voice { font-style: italic; color: var(--light) !important; border-left: 2px solid var(--accent); padding-left: 18px; margin: 22px 0 !important; }\n .og-chapter { display: flex; align-items: center; gap: 14px; margin: 28px 0 18px; }\n .og-chapter::before, .og-chapter::after { content: ''; flex: 1; height: 1px; background: var(--border); }\n .og-chapter span { font-family: 'Poppins', sans-serif; font-size: 9px; font-weight: 700; letter-spacing: 0.2em; text-transform: uppercase; color: var(--muted-2); white-space: nowrap; }\n .og-quote { background: linear-gradient(135deg, rgba(196,98,45,0.1) 0%, rgba(196,98,45,0.04) 100%); border: 1px solid var(--line-o); border-radius: 18px; padding: 48px 56px; position: relative; overflow: hidden; margin-bottom: 36px; }\n .og-quote-mark { font-family: 'Fraunces', serif; font-size: 5.5rem; color: var(--accent); line-height: 0.65; margin-bottom: 10px; opacity: 0.45; }\n .og-quote blockquote p { font-family: 'Fraunces', serif; font-style: italic; font-weight: 400; font-size: clamp(18px, 2vw, 24px); line-height: 1.52; color: var(--light); margin: 0; }\n .og-quote blockquote cite { display: block; font-family: 'Poppins', sans-serif; font-style: normal; font-size: 10px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--accent); margin-top: 20px; }\n .og-close { font-family: 'Lora', serif; font-size: 16px; color: var(--muted); text-align: center; max-width: 580px; margin: 0 auto; line-height: 1.8; font-style: italic; }\n .og-sub-cin { font-family: 'Lora', serif; font-style: italic; font-size: 14.5px; color: rgba(245,240,235,0.52); margin-top: 16px; line-height: 1.65; max-width: 520px; }\n\n \/* Justificado en t\u00edtulos de tarjetas y celdas de la comparativa *\/\n .pain-title, .ctab-val, .ctab-foot-txt { text-align: justify; text-justify: inter-word; -webkit-hyphens: none; hyphens: none; overflow-wrap: break-word; }\n\n \/* Texto justificado en toda la web *\/\n .hero-sub, .section-sub, .pain-text, .pain-quote p, .sol-meta p, .step-d, .path-desc, .path-intro,\n .why-body p, .why-method .md, .og-col p, .og-close, .og-sub-cin, .roi-bigsub, .lc-desc, .case-q,\n .faq-a, .vtst-quote, .cta-sub, .footer-tagline {\n text-align: justify; text-justify: inter-word; -webkit-hyphens: none; hyphens: none; overflow-wrap: break-word; }\n\n \/* \"Credenciales reales. Resultados medibles.\" en una sola l\u00ednea en escritorio *\/\n @media (min-width: 1101px) { .h2-oneline { white-space: nowrap; font-size: clamp(2.4rem, 3.6vw, 3.3rem); } }\n\n @media (max-width: 1100px) {\n .hero { padding: 60px 28px 40px; gap: 32px; } .hero-left { max-width: 100%; } .hero-right { max-width: 100%; }\n nav { padding: 16px 24px; } nav.scrolled { padding: 13px 24px; } .nav-links { display: none; }\n .section-wrap { padding: 84px 28px; }\n .stakes-head { grid-template-columns: 1fr; gap: 30px; } .stakes-figure { text-align: left; }\n .roi-wrap { grid-template-columns: 1fr; gap: 28px; }\n .steps-grid { grid-template-columns: 1fr 1fr; } .path-grid { grid-template-columns: 1fr 1fr; }\n .proof-metrics { grid-template-columns: 1fr; } .logos-context { grid-template-columns: 1fr; }\n .why-layout { grid-template-columns: 1fr; gap: 40px; } .why-photo { max-width: 380px; }\n .og-body { grid-template-columns: 1fr; gap: 8px; }\n .og-cinematic { aspect-ratio: 16\/9; min-height: 260px; 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text-justify: inter-word; -webkit-hyphens: none !important; hyphens: none !important; overflow-wrap: normal; word-break: normal; }\n .hero-sub { text-align: center !important; }\n \/* Intersticiales: siempre fluyen, nunca en una l\u00ednea forzada *\/\n .inter-line { white-space: normal !important; font-size: clamp(1.7rem, 7.5vw, 2.4rem) !important; line-height: 1.12; }\n .inter { padding: 48px 24px; min-height: auto; }\n .inter-sub { margin-top: 20px; }\n \/* T\u00edtulos e hero un punto m\u00e1s contenidos para que respiren *\/\n .hero-h1 { font-size: clamp(1.85rem, 7vw, 2.3rem); }\n .section-h2, .cta-h2 { font-size: clamp(1.8rem, 7vw, 2.3rem); }\n .og-h2 { font-size: clamp(1.5rem, 6.5vw, 2rem); }\n \/* Cita del origen: comillas y padding ajustados *\/\n .og-quote { padding: 26px 22px; } .og-quote-mark { font-size: 3.4rem; }\n .og-over { padding: 24px 22px; } .og-cinematic { aspect-ratio: 4\/5; min-height: 340px; }\n .section-wrap { padding: 64px 22px; }\n .roi-controls { padding: 30px 22px; } .roi-bigcard { padding: 30px 24px; }\n .case { padding: 28px 24px; } .diag-form { padding: 30px 22px; }\n .cta-contacts { gap: 26px; }\n \/* Botones con texto largo: que fluyan y no se salgan de pantalla *\/\n .btn-primary, .btn-ghost { white-space: normal; max-width: 100%; text-align: center; padding: 15px 22px; line-height: 1.4; }\n \/* \"Reserva tu an\u00e1lisis gratuito de 45 min\" en una sola l\u00ednea *\/\n .diag-form .form-title { font-size: clamp(12px, 3.6vw, 16px); white-space: nowrap; }\n \/* Evita cualquier desbordamiento horizontal accidental *\/\n .inter-inner { max-width: 100% !important; }\n }\n <\/style>\n\n<script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window,\ndocument,'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '1785165915806839');\nfbq('track', 'PageView');\n<\/script>\n<noscript><img height=\"1\" width=\"1\" style=\"display:none\"\nsrc=\"https:\/\/www.facebook.com\/tr?id=1785165915806839&ev=PageView&noscript=1\"\n\/><\/noscript>\n\n<\/head>\n<body>\n\n\n<div id=\"preloader\">\n <div class=\"pre-logo\">CASAU<span>i<\/span>ARQ<\/div>\n <div class=\"pre-bar-wrap\"><div class=\"pre-bar\" id=\"preBar\"><\/div><\/div>\n <div class=\"pre-pct\" id=\"prePct\">0%<\/div>\n<\/div>\n\n<div id=\"bg-canvas\"><\/div>\n<div class=\"bg-vignette\"><\/div>\n<div class=\"grain\"><\/div>\n<div class=\"progress-bar\" id=\"progressBar\"><\/div>\n\n\n<div class=\"audience-bar\">\n <span class=\"now\">\u25cf Para estudios y empresas<\/span>\n <span class=\"sep\">\u00b7<\/span>\n <a href=\"https:\/\/casauiarq.com\/formacion\/\">\u00bfEres un profesional individual? Formaci\u00f3n <span class=\"arr\">\u2192<\/span><\/a>\n<\/div>\n\n\n<nav id=\"nav\">\n <a href=\"#top\" class=\"nav-logo\">CASAU<span>i<\/span>ARQ<small>Implantaci\u00f3n IA \u00b7 AEC<\/small><\/a>\n <ul class=\"nav-links\">\n <li><a href=\"#problema\">El problema<\/a><\/li>\n <li><a href=\"#eduardo\">Por qu\u00e9 Eduardo<\/a><\/li>\n <li><a href=\"#testimonios\">Testimonios<\/a><\/li>\n <li><a href=\"#calculadora\">Tu ahorro<\/a><\/li>\n <li><a href=\"#metodo\">El m\u00e9todo<\/a><\/li>\n <\/ul>\n <a href=\"#analisis\" class=\"nav-cta magnetic\">An\u00e1lisis gratuito<\/a>\n<\/nav>\n\n\n<section class=\"hero\" id=\"top\">\n <div class=\"hero-scrim\"><\/div>\n <div class=\"hero-left\">\n <div class=\"hero-eyebrow\"><div class=\"hero-eyebrow-line\"><\/div><span>Implantaci\u00f3n de IA \u00b7 Estudios de arquitectura<\/span><\/div>\n <h1 class=\"hero-h1 mfit\" style=\"--mvw:8.4vw;\">\n <span class=\"ln\"><span>Tu estudio pierde entre <em>4.000 y 6.000 \u20ac<\/em><\/span><\/span>\n <span class=\"ln\"><span>al mes en horas ya sistematizables.<\/span><\/span>\n <\/h1>\n <p class=\"hero-sub\" style=\"max-width:900px;text-align:center;\">Implantamos el Sistema ARQ\u00b7IA en tu estudio, sobre vuestros proyectos reales.<br>Menos horas perdidas en tareas repetibles \u2014 m\u00e1s tiempo para lo que requiere tu criterio.<\/p>\n <\/div>\n <div class=\"hero-right\">\n <div class=\"vsl\" id=\"vslFrame\">\n <div class=\"vsl-bar\"><span class=\"vsl-dot\"><\/span><span class=\"vsl-dot\"><\/span><span class=\"vsl-dot\"><\/span><div class=\"vsl-url\">casauiarq.com\/empresas \u2014 Servicios<\/div><\/div>\n <div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1205512685?title=0&byline=0&portrait=0&badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"video\"><\/iframe><\/div>\n <div class=\"vsl-cap\"><span class=\"dotlive\"><\/span>V\u00eddeo de presentaci\u00f3n \u00b7 Eduardo Casa\u00fa<\/div>\n <\/div>\n <\/div>\n <div class=\"hero-actions-wrap\">\n <div class=\"hero-actions\">\n <a href=\"#analisis\" class=\"btn-primary magnetic\">Solicita tu an\u00e1lisis gratuito <span class=\"arrow\">\u2192<\/span><\/a>\n <a href=\"#calculadora\" class=\"btn-ghost\">Calcula lo que pierdes \u2193<\/a>\n <\/div>\n <p class=\"hero-cred\"><b>Hyatt \u00b7 1Hotels \u00b7 Thompson \u00b7 Marriott<\/b> \u2014 proyectos de hospitalidad de lujo internacional.<br>Por Eduardo Casa\u00fa, arquitecto.<\/p>\n <\/div>\n<\/section>\n\n\n<div class=\"ticker\"><div class=\"ticker-track\" id=\"tickerTrack\"><\/div><\/div>\n\n\n<section class=\"panel bg\" id=\"problema\">\n <div class=\"section-wrap\">\n <div class=\"section-label reveal\"><span>El problema real<\/span><\/div>\n <h2 class=\"section-h2 reveal delay-1 mfit\" style=\"--mvw:7.7vw;\">\u00bfTe suena <em>alguna de estas<\/em> situaciones?<\/h2>\n <p class=\"section-sub reveal delay-2\" style=\"margin-top:18px;max-width:none;\">No hablamos de IA. Hablamos del d\u00eda a d\u00eda de un estudio que va siempre al l\u00edmite.<\/p>\n <div class=\"pain-grid\">\n <div class=\"pain-card reveal delay-1\">\n <div class=\"pain-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg><\/div>\n <div class=\"pain-title\">Preparar una propuesta lleva d\u00edas enteros que el cliente no valora<\/div>\n <p class=\"pain-text\">Dos o tres d\u00edas de trabajo para una propuesta que el cliente mira cinco minutos. Mientras tanto ya est\u00e1 mirando otras opciones, y si hay urgencia la calidad sufre.<\/p>\n <\/div>\n <div class=\"pain-card reveal delay-2\">\n <div class=\"pain-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"23 18 13.5 8.5 8.5 13.5 1 6\"\/><polyline points=\"17 18 23 18 23 12\"\/><\/svg><\/div>\n <div class=\"pain-title\">Depender de un renderista externo sale caro y tarda demasiado<\/div>\n <p class=\"pain-text\">Tres a siete d\u00edas de espera y entre 800 y 1.500 euros por proyecto. Para una presentaci\u00f3n r\u00e1pida o un pitch de anteproyecto, es demasiado tiempo y demasiado dinero.<\/p>\n <\/div>\n <div class=\"pain-card reveal delay-3\">\n <div class=\"pain-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polygon points=\"12 2 2 7 12 12 22 7 12 2\"\/><polyline points=\"2 17 12 22 22 17\"\/><polyline points=\"2 12 12 17 22 12\"\/><\/svg><\/div>\n <div class=\"pain-title\">Cada persona del equipo hace algo distinto con la IA<\/div>\n <p class=\"pain-text\">Uno usa ChatGPT para una cosa, otro Midjourney para otra. Sin un sistema compartido, la IA consume m\u00e1s tiempo del que ahorra y nadie sabe realmente c\u00f3mo sacarle partido.<\/p>\n <\/div>\n <div class=\"pain-card reveal delay-1\">\n <div class=\"pain-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><\/svg><\/div>\n <div class=\"pain-title\">Las memorias y fichas t\u00e9cnicas se llevan horas de las personas m\u00e1s valiosas del estudio<\/div>\n <p class=\"pain-text\">Horas del equipo m\u00e1s cualificado redactando documentos que siguen siempre la misma estructura. Trabajo necesario, pero que no requiere criterio t\u00e9cnico.<\/p>\n <\/div>\n <div class=\"pain-card reveal delay-2\">\n <div class=\"pain-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polygon points=\"13 2 3 14 12 14 11 22 21 10 12 10 13 2\"\/><\/svg><\/div>\n <div class=\"pain-title\">Hay estudios que ya hacen en horas lo que a ti te lleva d\u00edas<\/div>\n <p class=\"pain-text\">No hablamos de tendencias futuras. Hay estudios que ya entregan propuestas el mismo d\u00eda, producen renders en horas y documentan en minutos. Cada mes que pasa, esa diferencia se agranda.<\/p>\n <\/div>\n <div class=\"pain-card reveal delay-3\">\n <div class=\"pain-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"6\" y1=\"3\" x2=\"6\" y2=\"15\"\/><circle cx=\"18\" cy=\"6\" r=\"3\"\/><circle cx=\"6\" cy=\"18\" r=\"3\"\/><path d=\"M18 9a9 9 0 0 1-9 9\"\/><\/svg><\/div>\n <div class=\"pain-title\">El estudio depende de las personas, no de un sistema<\/div>\n <p class=\"pain-text\">Cuando llega alguien nuevo, hay que ense\u00f1arle todo desde cero. No hay procesos documentados ni flujos establecidos. Si alguien clave no est\u00e1, la capacidad del estudio cae. Un sistema bien documentado elimina esa fragilidad.<\/p>\n <\/div>\n <\/div>\n <div class=\"pain-quote reveal delay-2\">\n <p>\"Si dedico tiempo a implementar esto y no sirve, habr\u00e9 perdido dinero y quedado mal delante de mi equipo. Necesito que alguien me demuestre que funciona antes de apostar.\"<\/p>\n <div class=\"who\">Lo que piensa el director de estudio antes de decidir<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"panel surf\" id=\"origen\">\n <div class=\"section-wrap\">\n\n <div class=\"og-cinematic reveal\">\n <img decoding=\"async\" class=\"og-bg\" src=\"https:\/\/images.unsplash.com\/photo-1503387762-592deb58ef4e?w=1400&q=80\" alt=\"Arquitecto trabajando sobre planos t\u00e9cnicos\" loading=\"lazy\" \/>\n <div class=\"og-scrim\"><\/div>\n <div class=\"og-over\">\n <div class=\"og-eyebrow\">Por qu\u00e9 existe esto \u00b7 2023<\/div>\n <h2 class=\"og-h2\">No es que tu estudio<br>vaya lento. Es que nadie<br>te hab\u00eda dado el sistema<br><em>para ir m\u00e1s r\u00e1pido.<\/em><\/h2>\n <p class=\"og-sub-cin\">Por Eduardo Casa\u00fa, arquitecto \u2014 ocho a\u00f1os en hospitalidad de lujo internacional y la persona que tuvo que construirse \u00e9l solo el sistema que nadie le dio.<\/p>\n <\/div>\n <div class=\"og-year\">2023<\/div>\n <\/div>\n\n <div class=\"og-body\">\n <div class=\"og-col\">\n <p class=\"og-lead reveal\">2023. Un proyecto de hotel de lujo. Entrega al d\u00eda siguiente. Tres personas del equipo hab\u00edan dado todo durante tres d\u00edas. Los renders conceptuales: todav\u00eda en el estudio externo, cuatro d\u00edas de espera y 1.200 euros. La memoria: a medias. La presentaci\u00f3n: incompleta.<\/p>\n <p class=\"og-voice reveal\">\"Llevaba ocho a\u00f1os entregando propuestas as\u00ed. Y esa noche me pregunt\u00e9 si ten\u00eda que seguir siendo as\u00ed.\"<\/p>\n <div class=\"og-chapter reveal\"><span>El experimento<\/span><\/div>\n <p class=\"reveal\">Pas\u00e9 los seis meses siguientes probando herramientas de IA en mis propios proyectos reales. No los tutoriales de renders de fantas\u00eda, que en un proyecto con plazo y cliente no sirven para nada. Memorias, propuestas, visualizaci\u00f3n conceptual, documentaci\u00f3n t\u00e9cnica. Meses de pruebas y errores sobre proyectos que ten\u00edan que entregarse de verdad.<\/p>\n <\/div>\n <div class=\"og-col\">\n <div class=\"og-chapter reveal\"><span>Lo que encaj\u00f3<\/span><\/div>\n <p class=\"reveal\">Y entonces algo funcion\u00f3. Una propuesta que tardaba tres d\u00edas: <strong>medio d\u00eda.<\/strong> Los renders que antes llegaban del estudio externo: el equipo los produc\u00eda en dos horas, sin coste. La memoria que consum\u00eda una tarde entera: cuarenta y cinco minutos.<\/p>\n <div class=\"og-chapter reveal\"><span>Lo que entend\u00ed<\/span><\/div>\n <p class=\"reveal\">Esto no era un truco personal. Era un cambio estructural en c\u00f3mo puede operar un estudio de arquitectura. Los que lo adoptaran primero tendr\u00edan una ventaja que sus competidores no podr\u00edan recuperar en a\u00f1os.<\/p>\n <p class=\"reveal\">La mayor\u00eda de estudios no iban a descubrirlo solos, no por falta de inteligencia, sino porque trasladar herramientas de IA a flujos de trabajo reales requiere meses de prueba que nadie tiene y ning\u00fan cliente paga. Alguien ten\u00eda que construir ese puente.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"og-quote reveal\">\n <div class=\"og-quote-mark\">\"<\/div>\n <blockquote>\n <p style=\"text-align:justify;\">Los estudios que adoptaron el BIM en 2008 tardaron tres a\u00f1os en recuperar esa inversi\u00f3n. Los que esperaron hasta 2015 compet\u00edan con desventaja durante siete a\u00f1os. Con la IA est\u00e1 pasando exactamente lo mismo, solo que a cuatro veces m\u00e1s velocidad.<\/p>\n <cite>Eduardo Casa\u00fa \u00b7 Arquitecto \u00b7 Fundador del Sistema ARQ\u00b7IA<\/cite>\n <\/blockquote>\n <\/div>\n\n <p class=\"og-close reveal\" style=\"max-width:none;\">El Sistema ARQ\u00b7IA naci\u00f3 de eso. No de una idea de negocio. De ocho meses trabajando para resolver un problema que Eduardo llevaba a\u00f1os viendo en primera persona.<\/p>\n <div style=\"text-align:center;margin-top:36px;\" class=\"reveal\">\n <a href=\"#calculadora\" class=\"btn-ghost\">\u00bfCu\u00e1nto le est\u00e1 costando a tu estudio seguir igual? Calc\u00falalo \u2193<\/a>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n<section class=\"panel surf\" id=\"eduardo\">\n <div class=\"section-wrap\">\n <div class=\"section-label reveal\"><span>Sobre m\u00ed<\/span><\/div>\n <h2 class=\"section-h2 reveal delay-1 mfit\" style=\"--mvw:8vw;\">No soy consultor de tecnolog\u00eda.<br>Soy el <em>arquitecto<\/em> que ha estado donde est\u00e1s t\u00fa.<\/h2>\n <div class=\"why-layout\">\n <div class=\"why-photo reveal delay-1\">\n <img decoding=\"async\" src=\"https:\/\/casauiarq.com\/wp-content\/uploads\/a-professional-studio-portrait-of-a-conf_203ZIgBzT-2e263wm0L4eQ_EMlBBmQeSLanHs2GRmG0Cg.jpeg\" alt=\"Eduardo Casa\u00fa Pedre\u00f1o \u2014 CASAUiARQ\" loading=\"lazy\" \/>\n <div class=\"why-cap\"><div class=\"nm\">Eduardo Casa\u00fa Pedre\u00f1o<\/div><div class=\"rl\">Arquitecto \u00b7 Consultor IA \u00b7 CASAUiARQ<\/div><\/div>\n <\/div>\n <div class=\"why-body reveal delay-2\">\n <p>Soy arquitecto. He trabajado en proyectos de hospitalidad de lujo en EE. UU. y Espa\u00f1a \u2014 <em>Hyatt, 1Hotels, Thompson, Marriott<\/em>. S\u00e9 lo que es preparar una propuesta a las 2 de la ma\u00f1ana para entregar al d\u00eda siguiente.<\/p>\n <p>No hay dos estudios iguales, por eso no existe una soluci\u00f3n est\u00e1ndar. Todo lo que instalo en tu estudio lo he probado antes en proyectos <em>reales<\/em>. Los consultores de tecnolog\u00eda no entienden c\u00f3mo funciona un estudio de arquitectura; yo lo conozco desde dentro porque es donde he trabajado.<\/p>\n <div class=\"why-method\">\n <div class=\"mt\">La metodolog\u00eda<\/div>\n <div class=\"mn\">Sistema ARQ\u00b7IA<\/div>\n <div class=\"md\">El m\u00e9todo que aplico en proyectos reales y que implanto en tu estudio. Documentado, replicable y aut\u00f3nomo.<\/div>\n <\/div>\n <div class=\"why-stats reveal\">\n <div class=\"ws\"><div class=\"ws-v statnum\">\u00d710<\/div><div class=\"ws-l\">Velocidad media<br>de producci\u00f3n<\/div><\/div>\n <div class=\"ws\"><div class=\"ws-v statnum\">\u221265%<\/div><div class=\"ws-l\">Reducci\u00f3n tiempo<br>en visualizaci\u00f3n<\/div><\/div>\n <div class=\"ws\"><div class=\"ws-v statnum\">16+<\/div><div class=\"ws-l\">Proyectos internacionales<\/div><\/div>\n <div class=\"ws\"><div class=\"ws-v statnum\">30+<\/div><div class=\"ws-l\">Herramientas<br>de IA dominadas<\/div><\/div>\n <\/div>\n <div class=\"why-badges\">\n <span class=\"why-badge\">Hyatt<\/span><span class=\"why-badge\">1Hotels<\/span><span class=\"why-badge\">Thompson<\/span><span class=\"why-badge\">Marriott<\/span><span class=\"why-badge\">Acciona<\/span><span class=\"why-badge\">UCAM<\/span><span class=\"why-badge\">COAMU<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"panel bg\" id=\"testimonios\">\n <div class=\"section-wrap\">\n <div class=\"section-label reveal\"><span>Lo que dicen los estudios<\/span><\/div>\n <h2 class=\"section-h2 reveal delay-1 mfit\" style=\"--mvw:8vw;\">Resultados reales.<br><em>En sus propias palabras.<\/em><\/h2>\n <div class=\"vtst-grid\">\n\n <div class=\"vtst reveal delay-1\">\n <div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1204578042?title=0&byline=0&portrait=0&badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"video\"><\/iframe><\/div>\n <div class=\"vtst-body\">\n <span class=\"vtst-mark\">“<\/span>\n <p class=\"vtst-quote\">Hoy ahorramos much\u00edsimo tiempo con las herramientas que Eduardo nos comparti\u00f3. Lo recomiendo a cualquier estudio: mejoras tu forma de trabajo, tu eficiencia y la calidad del dise\u00f1o.<\/p>\n <\/div>\n <div class=\"vtst-meta\">\n <div class=\"vtst-info\">\n <div class=\"vtst-av\">SA<\/div>\n <div>\n <div class=\"vtst-name\">Santiago Allende<\/div>\n <div class=\"vtst-role\">Project Architect \u00b7 Rafael Vi\u00f1oly Architects, Montevideo (Uruguay)<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"vtst reveal delay-2\">\n <div style=\"padding:56.25% 0 0 0;position:relative;overflow:hidden;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1204578039?title=0&byline=0&portrait=0&badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:-18.6%;left:0;width:100%;height:118.6%;\" title=\"video\"><\/iframe><\/div>\n <div class=\"vtst-body\">\n <span class=\"vtst-mark\">“<\/span>\n <p class=\"vtst-quote\">Eduardo ayud\u00f3 al estudio a introducir nuevas herramientas y flujos de IA. Lo recomendar\u00eda a cualquier estudio que busque a alguien que entiende el dise\u00f1o y sabe aplicar la IA de forma pr\u00e1ctica.<\/p>\n <\/div>\n <div class=\"vtst-meta\">\n <div class=\"vtst-info\">\n <div class=\"vtst-av\">AL<\/div>\n <div>\n <div class=\"vtst-name\">Alessandro Bressan<\/div>\n <div class=\"vtst-role\">Project Manager & Design Lead \u00b7 Atelier Gulla Jonsd\u00f3ttir, Los \u00c1ngeles (USA)<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"vtst reveal delay-3\">\n <div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1204578041?title=0&byline=0&portrait=0&badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"video\"><\/iframe><\/div>\n <div class=\"vtst-body\">\n <span class=\"vtst-mark\">“<\/span>\n <p class=\"vtst-quote\">Lo que m\u00e1s me sorprendi\u00f3 fue lo r\u00e1pido que Eduardo incorpora nuevas herramientas de IA a nuestro proceso y c\u00f3mo nos ense\u00f1a a usarlas en el d\u00eda a d\u00eda. Nos ayud\u00f3 a visualizar y representar las ideas de otra manera.<\/p>\n <\/div>\n <div class=\"vtst-meta\">\n <div class=\"vtst-info\">\n <div class=\"vtst-av\">FA<\/div>\n <div>\n <div class=\"vtst-name\">Farida Mokhtar<\/div>\n <div class=\"vtst-role\">Architectural Designer \u00b7 Atelier Gulla Jonsd\u00f3ttir, Los \u00c1ngeles (USA)<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"vtst reveal delay-4\">\n <div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1204578362?title=0&byline=0&portrait=0&badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"video\"><\/iframe><\/div>\n <div class=\"vtst-body\">\n <span class=\"vtst-mark\">“<\/span>\n <p class=\"vtst-quote\">Le vi crear visualizaciones con IA impresionantes en segundos, ayudando al equipo a explorar ideas con m\u00e1s eficacia. A\u00fan hoy, si tengo una duda sobre IA, Eduardo es la persona en quien conf\u00edo.<\/p>\n <\/div>\n <div class=\"vtst-meta\">\n <div class=\"vtst-info\">\n <div class=\"vtst-av\">AD<\/div>\n <div>\n <div class=\"vtst-name\">Adam Rosan<\/div>\n <div class=\"vtst-role\">Lead Architect \u00b7 Module, Riad (Arabia Saudi)<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"panel deep\" id=\"calculadora\">\n <div class=\"section-wrap\">\n <div class=\"stakes-head\">\n <div>\n <div class=\"section-label reveal\"><span>Ahora calcula el tuyo<\/span><\/div>\n <h2 class=\"section-h2 reveal delay-1 mfit\" style=\"--mvw:8.4vw;\">Tu estudio, <em>tu n\u00famero<\/em>.<br>Ajusta y mira lo que te cuesta cada mes.<\/h2>\n <p class=\"section-sub reveal delay-2\" style=\"margin-top:18px;max-width:520px;\">Eduardo lo calcul\u00f3 para el suyo. Ahora ajusta los par\u00e1metros con los datos de tu estudio y ve exactamente cu\u00e1nto dinero y tiempo dejas sobre la mesa cada mes.<\/p>\n <\/div>\n <div class=\"stakes-figure reveal delay-2\">\n <div class=\"big\"><span class=\"count\" data-to=\"160\">0<\/span>h<\/div>\n <div class=\"cap\">al mes en tareas sistematizables<br>en un estudio de 8 personas.<\/div>\n <\/div>\n <\/div>\n\n <div class=\"roi-wrap\">\n <div class=\"roi-controls reveal delay-1\">\n <div class=\"roi-field\">\n <label>Propuestas que prepar\u00e1is al mes <b id=\"roiPropV\">3<\/b><\/label>\n <input type=\"range\" class=\"roi-slider\" id=\"roiProp\" min=\"1\" max=\"14\" value=\"3\" \/>\n <\/div>\n <div class=\"roi-field\">\n <label>Horas de trabajo senior por propuesta <b id=\"roiHrsV\">18 h<\/b><\/label>\n <input type=\"range\" class=\"roi-slider\" id=\"roiHrs\" min=\"5\" max=\"40\" value=\"18\" \/>\n <\/div>\n <div class=\"roi-field\">\n <label>Coste por hora del equipo senior <b id=\"roiCostV\">35 \u20ac<\/b><\/label>\n <input type=\"range\" class=\"roi-slider\" id=\"roiCost\" min=\"20\" max=\"80\" value=\"35\" \/>\n <\/div>\n <\/div>\n <div class=\"roi-results\">\n <div class=\"roi-bigcard reveal delay-2\">\n <div class=\"roi-biglabel\">Tu estudio deja sobre la mesa cada a\u00f1o<\/div>\n <div class=\"roi-bigval\" id=\"roiYear\">0 <span>\u20ac<\/span><\/div>\n <div class=\"roi-bigsub\">en horas senior que hoy se van en tareas que ya se pueden sistematizar.<\/div>\n <\/div>\n <div class=\"roi-mini\">\n <div class=\"roi-minicard reveal delay-2\"><div class=\"ml\">Cada mes<\/div><div class=\"mv\" id=\"roiMonth\">0 <span>\u20ac<\/span><\/div><\/div>\n <div class=\"roi-minicard reveal delay-3\"><div class=\"ml\">Horas\/mes liberadas<\/div><div class=\"mv\" id=\"roiHrsOut\">0 <span>h<\/span><\/div><\/div>\n <\/div>\n <\/div>\n <\/div>\n <p class=\"roi-disclaimer reveal\">Estimaci\u00f3n conservadora: recuperamos entre el 60 y el 70% de ese tiempo con el sistema implantado. La mayor\u00eda de estudios amortizan el programa en menos de 3 meses. <b style=\"color:var(--muted);\">El n\u00famero exacto, y el precio, los calculamos contigo en el an\u00e1lisis gratuito.<\/b><\/p>\n <div style=\"text-align:center;margin-top:38px;\" class=\"reveal\">\n <a href=\"#analisis\" class=\"btn-primary magnetic\">Quiero recuperar ese dinero <span class=\"arrow\">\u2192<\/span><\/a>\n <\/div>\n\n \n <div class=\"ctab-section-wrap\" style=\"margin-top:140px;\">\n <div class=\"reveal\" style=\"text-align:center;margin-bottom:52px;\">\n <div class=\"section-label\" style=\"justify-content:center;\"><span>Con sistema vs. sin sistema<\/span><\/div>\n <h2 class=\"section-h2\" style=\"margin-bottom:16px;\">Siete \u00e1reas. <em>Una diferencia<\/em> que se mide.<\/h2>\n <p class=\"section-sub\" style=\"text-align:center;margin:0 auto;max-width:none;\">Esto es lo que separa al estudio que opera con sistema del que sigue igual.<\/p>\n <\/div>\n\n \n <div class=\"ctab-head reveal delay-1\">\n <div class=\"ctab-void\"><\/div>\n <div class=\"ctab-col-hd ctab-hd-con\">\n <span class=\"ctab-col-lbl ctab-lbl-con\">Sistema ARQ\u00b7IA<\/span>\n <span class=\"ctab-col-nm ctab-nm-con\">Estudio con sistema<\/span>\n <span class=\"ctab-pill\">\u2713 Implantado<\/span>\n <\/div>\n <div class=\"ctab-col-hd ctab-hd-sin\">\n <span class=\"ctab-col-lbl ctab-lbl-sin\">Sin implementar<\/span>\n <span class=\"ctab-col-nm ctab-nm-sin\">Estudio sin sistema<\/span>\n <\/div>\n <\/div>\n\n \n <div class=\"ctab-rows reveal delay-2\">\n\n \n <div class=\"ctab-row\">\n <div class=\"ctab-cell-area\">\n <div class=\"ctab-area-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg><\/div>\n <span class=\"ctab-area-nm\">Velocidad de propuestas<\/span>\n <\/div>\n <div class=\"ctab-cell-con\">\n <span class=\"ctab-badge ctab-b-ok\"><span class=\"ctab-dot\"><\/span>Mismo d\u00eda<\/span>\n <p class=\"ctab-val ctab-v-ok\">Propuesta completa lista en medio d\u00eda \u2014 sobre proyectos reales del estudio.<\/p>\n <\/div>\n <div class=\"ctab-cell-sin\">\n <span class=\"ctab-badge ctab-b-no\"><span class=\"ctab-dot\"><\/span>3\u20135 d\u00edas<\/span>\n <p class=\"ctab-val ctab-v-no\">D\u00edas de trabajo senior por propuesta. Urgencia = calidad comprometida.<\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"ctab-row\">\n <div class=\"ctab-cell-area\">\n <div class=\"ctab-area-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><circle cx=\"8.5\" cy=\"8.5\" r=\"1.5\"\/><polyline points=\"21 15 16 10 5 21\"\/><\/svg><\/div>\n <span class=\"ctab-area-nm\">Renders conceptuales<\/span>\n <\/div>\n <div class=\"ctab-cell-con\">\n <span class=\"ctab-badge ctab-b-ok\"><span class=\"ctab-dot\"><\/span>1\u20132 h \u00b7 sin coste externo<\/span>\n <p class=\"ctab-val ctab-v-ok\">El propio equipo los produce internamente. Sin renderista, sin espera, sin factura.<\/p>\n <\/div>\n <div class=\"ctab-cell-sin\">\n <span class=\"ctab-badge ctab-b-no\"><span class=\"ctab-dot\"><\/span>3\u20137 d\u00edas \u00b7 800\u20131.500 \u20ac<\/span>\n <p class=\"ctab-val ctab-v-no\">Externalizado. Espera, coste y dependencia en cada proyecto.<\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"ctab-row\">\n <div class=\"ctab-cell-area\">\n <div class=\"ctab-area-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><\/svg><\/div>\n <span class=\"ctab-area-nm\">Memorias y documentaci\u00f3n<\/span>\n <\/div>\n <div class=\"ctab-cell-con\">\n <span class=\"ctab-badge ctab-b-ok\"><span class=\"ctab-dot\"><\/span>45 minutos<\/span>\n <p class=\"ctab-val ctab-v-ok\">Redactadas con calidad y coherencia constante. El equipo senior hace lo que requiere criterio real.<\/p>\n <\/div>\n <div class=\"ctab-cell-sin\">\n <span class=\"ctab-badge ctab-b-no\"><span class=\"ctab-dot\"><\/span>4\u20138 h de equipo senior<\/span>\n <p class=\"ctab-val ctab-v-no\">Trabajo necesario pero repetible, consumido por las personas m\u00e1s cualificadas del estudio.<\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"ctab-row\">\n <div class=\"ctab-cell-area\">\n <div class=\"ctab-area-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polygon points=\"13 2 3 14 12 14 11 22 21 10 12 10 13 2\"\/><\/svg><\/div>\n <span class=\"ctab-area-nm\">Tareas repetitivas<\/span>\n <\/div>\n <div class=\"ctab-cell-con\">\n <span class=\"ctab-badge ctab-b-ok\"><span class=\"ctab-dot\"><\/span>Automatizado<\/span>\n <p class=\"ctab-val ctab-v-ok\">Emails, seguimientos, recordatorios y gestiones administrativas resueltos con flujos autom\u00e1ticos. El equipo se libera de lo repetitivo.<\/p>\n <\/div>\n <div class=\"ctab-cell-sin\">\n <span class=\"ctab-badge ctab-b-no\"><span class=\"ctab-dot\"><\/span>Manual, cada d\u00eda<\/span>\n <p class=\"ctab-val ctab-v-no\">Correos, seguimientos y tareas administrativas repetidas a mano, robando horas de trabajo real.<\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"ctab-row\">\n <div class=\"ctab-cell-area\">\n <div class=\"ctab-area-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/div>\n <span class=\"ctab-area-nm\">Coherencia del equipo<\/span>\n <\/div>\n <div class=\"ctab-cell-con\">\n <span class=\"ctab-badge ctab-b-ok\"><span class=\"ctab-dot\"><\/span>Sistema compartido<\/span>\n <p class=\"ctab-val ctab-v-ok\">Todos trabajan con los mismos flujos, prompts y criterios. Resultado predecible y consistente.<\/p>\n <\/div>\n <div class=\"ctab-cell-sin\">\n <span class=\"ctab-badge ctab-b-no\"><span class=\"ctab-dot\"><\/span>Cada uno improvisa<\/span>\n <p class=\"ctab-val ctab-v-no\">Resultados desiguales, tiempo perdido individualmente y sin base com\u00fan entre el equipo.<\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"ctab-row\">\n <div class=\"ctab-cell-area\">\n <div class=\"ctab-area-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"6\" y1=\"3\" x2=\"6\" y2=\"15\"\/><circle cx=\"18\" cy=\"6\" r=\"3\"\/><circle cx=\"6\" cy=\"18\" r=\"3\"\/><path d=\"M18 9a9 9 0 0 1-9 9\"\/><\/svg><\/div>\n <span class=\"ctab-area-nm\">Dependencia de personas clave<\/span>\n <\/div>\n <div class=\"ctab-cell-con\">\n <span class=\"ctab-badge ctab-b-ok\"><span class=\"ctab-dot\"><\/span>Sistema aut\u00f3nomo<\/span>\n <p class=\"ctab-val ctab-v-ok\">El sistema funciona con cualquier miembro del equipo. Documentado, replicable y sin cuellos de botella.<\/p>\n <\/div>\n <div class=\"ctab-cell-sin\">\n <span class=\"ctab-badge ctab-b-no\"><span class=\"ctab-dot\"><\/span>Fr\u00e1gil por dise\u00f1o<\/span>\n <p class=\"ctab-val ctab-v-no\">Si alguien clave falta, la capacidad del estudio cae. El conocimiento vive en personas, no en procesos.<\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"ctab-row ctab-row-last\">\n <div class=\"ctab-cell-area\" style=\"border-bottom:none;\">\n <div class=\"ctab-area-ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"23 18 13.5 8.5 8.5 13.5 1 6\"\/><polyline points=\"17 18 23 18 23 12\"\/><\/svg><\/div>\n <span class=\"ctab-area-nm\">Posici\u00f3n competitiva<\/span>\n <\/div>\n <div class=\"ctab-cell-con ctab-cell-con-last\">\n <span class=\"ctab-badge ctab-b-ok\"><span class=\"ctab-dot\"><\/span>Ventaja creciente<\/span>\n <p class=\"ctab-val ctab-v-ok\">Cada mes que pasa, m\u00e1s diferencia a tu favor. Los que adoptaron el BIM primero ganaron durante a\u00f1os.<\/p>\n <\/div>\n <div class=\"ctab-cell-sin ctab-cell-sin-last\">\n <span class=\"ctab-badge ctab-b-no\"><span class=\"ctab-dot\"><\/span>Desventaja acumulada<\/span>\n <p class=\"ctab-val ctab-v-no\">Los estudios que ya lo tienen te sacan distancia cada mes. La brecha no para de crecer.<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <div class=\"ctab-foot reveal delay-3\">\n <div class=\"ctab-void\"><\/div>\n <div class=\"ctab-foot-con\">\n <p class=\"ctab-foot-txt ctab-ft-con\">Sistema implantado en 90 d\u00edas sobre vuestros proyectos reales. El equipo lo usa desde el primer d\u00eda.<\/p>\n <\/div>\n <div class=\"ctab-foot-sin\">\n <p class=\"ctab-foot-txt ctab-ft-sin\">Sin sistema, el problema no se resuelve solo. Cada mes a\u00f1ade m\u00e1s distancia con los que s\u00ed lo tienen.<\/p>\n <\/div>\n <\/div>\n\n <div style=\"text-align:center;margin-top:44px;\" class=\"reveal\">\n <a href=\"#analisis\" class=\"btn-primary magnetic\">Quiero implantar el sistema <span class=\"arrow\">\u2192<\/span><\/a>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n<style>\n .ctab-head,.ctab-foot { display:grid; grid-template-columns:1.3fr 1fr 1fr; gap:0 16px; }\n .ctab-void {}\n .ctab-col-hd { padding:22px 28px 20px; display:flex; flex-direction:column; gap:8px; }\n .ctab-hd-con { background:linear-gradient(155deg,rgba(196,98,45,0.18) 0%,rgba(196,98,45,0.06) 100%); border:1px solid var(--accent); border-bottom:1px solid rgba(196,98,45,0.18); border-radius:16px 16px 0 0; box-shadow:0 -6px 28px rgba(196,98,45,0.08); }\n .ctab-hd-sin { background:var(--surface); border:1px solid var(--border); border-bottom:1px solid rgba(255,255,255,0.04); border-radius:16px 16px 0 0; }\n .ctab-col-lbl { font-family:'Poppins',sans-serif; font-size:9px; font-weight:700; letter-spacing:0.22em; text-transform:uppercase; }\n .ctab-lbl-con { color:var(--accent); }\n .ctab-lbl-sin { color:var(--muted-2); }\n .ctab-col-nm { font-family:'Fraunces',serif; font-weight:600; font-size:23px; }\n .ctab-nm-con { color:var(--light); }\n .ctab-nm-sin { color:var(--muted); }\n .ctab-pill { display:inline-flex; align-items:center; gap:6px; background:var(--accent); color:#fff; font-family:'Poppins',sans-serif; font-size:9px; font-weight:700; letter-spacing:0.1em; text-transform:uppercase; padding:4px 10px; border-radius:100px; width:fit-content; }\n .ctab-rows { display:flex; flex-direction:column; }\n .ctab-row { display:grid; grid-template-columns:1.3fr 1fr 1fr; gap:0 16px; }\n .ctab-cell-area { padding:24px 0; display:flex; align-items:center; gap:14px; border-bottom:1px solid var(--border); }\n .ctab-area-ico { width:42px; height:42px; border-radius:11px; background:rgba(196,98,45,0.1); border:1px solid rgba(196,98,45,0.22); display:flex; align-items:center; justify-content:center; color:var(--accent); flex-shrink:0; }\n .ctab-area-ico svg { width:18px; height:18px; }\n .ctab-area-nm { font-family:'Poppins',sans-serif; font-weight:700; font-size:16px; color:var(--light); line-height:1.25; }\n .ctab-cell-con { padding:24px 28px; background:rgba(196,98,45,0.04); border-left:1px solid rgba(196,98,45,0.25); border-right:1px solid rgba(196,98,45,0.25); border-bottom:1px solid rgba(196,98,45,0.12); display:flex; flex-direction:column; gap:9px; }\n .ctab-cell-con-last { border-bottom:1px solid rgba(196,98,45,0.25); }\n .ctab-cell-sin { padding:24px 28px; border-left:1px solid var(--border); border-right:1px solid var(--border); border-bottom:1px solid var(--border); display:flex; flex-direction:column; gap:9px; }\n .ctab-badge { display:inline-flex; align-items:center; gap:7px; border-radius:100px; padding:5px 13px; font-family:'Poppins',sans-serif; font-size:10.5px; font-weight:600; width:fit-content; }\n .ctab-b-ok { background:rgba(90,158,111,0.14); border:1px solid rgba(90,158,111,0.3); color:#6fba87; }\n .ctab-b-no { background:rgba(255,255,255,0.04); border:1px solid var(--border); color:var(--muted-2); }\n .ctab-dot { width:6px; height:6px; border-radius:50%; flex-shrink:0; }\n .ctab-b-ok .ctab-dot { background:#6fba87; }\n .ctab-b-no .ctab-dot { background:var(--muted-2); }\n .ctab-val { font-family:'Lora',serif; font-style:italic; font-size:14px; line-height:1.65; }\n .ctab-v-ok { color:rgba(245,240,235,0.78); }\n .ctab-v-no { color:var(--muted-2); }\n .ctab-foot-con { background:linear-gradient(155deg,rgba(196,98,45,0.15) 0%,rgba(196,98,45,0.05) 100%); border:1px solid var(--accent); border-top:none; border-radius:0 0 16px 16px; padding:20px 28px; box-shadow:0 12px 30px rgba(196,98,45,0.08); }\n .ctab-foot-sin { background:var(--surface); border:1px solid var(--border); border-top:none; border-radius:0 0 16px 16px; padding:20px 28px; }\n .ctab-foot-txt { font-family:'Poppins',sans-serif; font-size:12px; font-weight:600; line-height:1.55; }\n .ctab-ft-con { color:var(--accent-2); }\n .ctab-ft-sin { color:var(--muted-2); }\n @media (max-width:1024px) {\n .ctab-head,.ctab-row,.ctab-foot { grid-template-columns:1.1fr 1fr 1fr; gap:0 10px; }\n .ctab-col-nm { font-size:15px; }\n .ctab-cell-con,.ctab-cell-sin { padding:20px 18px; }\n .ctab-col-hd { padding:18px 18px 16px; }\n }\n @media (max-width:768px) {\n .ctab-section-wrap { display:none; }\n }\n<\/style>\n\n\n<section class=\"inter inter-1\">\n <div class=\"inter-inner reveal\" style=\"max-width:1100px;\">\n <div class=\"inter-eyebrow\">El cambio<\/div>\n <div class=\"inter-line mfit\" style=\"white-space:nowrap;font-size:clamp(1.5rem,4vw,3.3rem);--mvw:8vw;\">No es contratar m\u00e1s gente.<br>Es darle <em>un sistema<\/em> a la que ya tienes.<\/div>\n <p class=\"inter-sub\">El caos no se resuelve con m\u00e1s horas. Se resuelve orden\u00e1ndolo una vez, sobre vuestros proyectos reales, y dej\u00e1ndolo funcionando.<\/p>\n <\/div>\n<\/section>\n\n\n<section class=\"panel surf\" id=\"metodo\">\n <div class=\"section-wrap\">\n <div class=\"section-label reveal\"><span>La soluci\u00f3n<\/span><\/div>\n <h2 class=\"section-h2 reveal delay-1 mfit\" style=\"--mvw:8vw;\">Cuatro pasos. <em>Un sistema<\/em> que se queda dentro.<\/h2>\n <div class=\"sol-meta reveal delay-1\">\n <div class=\"ico\"><svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"\/><rect x=\"9\" y=\"9\" width=\"6\" height=\"6\"\/><line x1=\"9\" y1=\"1\" x2=\"9\" y2=\"4\"\/><line x1=\"15\" y1=\"1\" x2=\"15\" y2=\"4\"\/><line x1=\"9\" y1=\"20\" x2=\"9\" y2=\"23\"\/><line x1=\"15\" y1=\"20\" x2=\"15\" y2=\"23\"\/><line x1=\"20\" y1=\"9\" x2=\"23\" y2=\"9\"\/><line x1=\"20\" y1=\"14\" x2=\"23\" y2=\"14\"\/><line x1=\"1\" y1=\"9\" x2=\"4\" y2=\"9\"\/><line x1=\"1\" y1=\"14\" x2=\"4\" y2=\"14\"\/><\/svg><\/div>\n <p>Piensa en un miembro del equipo que no se cansa, que produce renders conceptuales en minutos y redacta memorias en segundos sin errores. Lo dise\u00f1amos sobre <em>vuestros proyectos reales<\/em>, formamos a todo el equipo y lo dejamos funcionando de forma aut\u00f3noma. A eso lo llamamos el <b style=\"color:var(--accent-2);font-style:normal;\">Sistema ARQ\u00b7IA<\/b>.<\/p>\n <\/div>\n <div class=\"steps-grid\">\n <div class=\"step-card reveal delay-1\"><div class=\"step-n\">1<\/div><div class=\"step-t\">Entendemos c\u00f3mo trabaj\u00e1is<\/div><div class=\"step-d\">Identificamos un m\u00ednimo de tres a cinco tareas que m\u00e1s tiempo consumen y que se pueden sistematizar con IA.<\/div><\/div>\n <div class=\"step-card reveal delay-2\"><div class=\"step-n\">2<\/div><div class=\"step-t\">Dise\u00f1amos los flujos internos<\/div><div class=\"step-d\">Adaptados a vuestro software, vuestras plantillas y vuestro estilo. Sin demos gen\u00e9ricas ni soluciones de cat\u00e1logo.<\/div><\/div>\n <div class=\"step-card reveal delay-3\"><div class=\"step-n\">3<\/div><div class=\"step-t\">Lo implantamos con vosotros<\/div><div class=\"step-d\">Pr\u00e1ctica sobre proyectos activos, persona a persona. Sin formaci\u00f3n te\u00f3rica.<\/div><\/div>\n <div class=\"step-card reveal delay-4\"><div class=\"step-n\">4<\/div><div class=\"step-t\">Lo entregamos documentado<\/div><div class=\"step-d\">El sistema queda en el estudio. No depend\u00e9is de nosotros para usarlo ni para actualizarlo.<\/div><\/div>\n <\/div>\n\n <p class=\"path-intro reveal\">El camino a tu ritmo: entras con bajo riesgo y escalas cuando ves resultados.<\/p>\n <div class=\"path-grid\">\n <div class=\"path-card reveal delay-1\">\n <div class=\"path-dur\">1 semana<\/div>\n <div class=\"path-name\">Diagn\u00f3stico IA<\/div>\n <p class=\"path-desc\">Mapa de oportunidades y plan de acci\u00f3n priorizado. La puerta de entrada para saber qu\u00e9 se puede mejorar.<\/p>\n <\/div>\n <div class=\"path-card reveal delay-2\">\n <div class=\"path-dur\">14 d\u00edas<\/div>\n <div class=\"path-name\">Sprint IA<\/div>\n <p class=\"path-desc\">Implantaci\u00f3n de un flujo concreto sobre un proyecto real. Resultados r\u00e1pidos en el \u00e1rea que m\u00e1s duele.<\/p>\n <\/div>\n <div class=\"path-card feat reveal delay-3\">\n <div class=\"path-badge\">Programa principal<\/div>\n <div class=\"path-dur\">90 d\u00edas<\/div>\n <div class=\"path-name\">Sistema Operativo IA<\/div>\n <p class=\"path-desc\">El programa completo: todos los flujos, formaci\u00f3n del equipo, biblioteca de prompts y documentaci\u00f3n. Un sistema propio y aut\u00f3nomo.<\/p>\n <\/div>\n <div class=\"path-card reveal delay-4\">\n <div class=\"path-dur\">Recurrente<\/div>\n <div class=\"path-name\">Mantenimiento IA<\/div>\n <p class=\"path-desc\">Actualizaciones continuas, nuevas herramientas y soporte prioritario para estudios con el sistema ya en marcha.<\/p>\n <\/div>\n <\/div>\n <p class=\"path-note reveal\">El precio de cada paso lo calculamos contigo en el an\u00e1lisis gratuito, cuando ya sabes lo que recuperas.<\/p>\n <\/div>\n<\/section>\n\n\n<section class=\"inter inter-2\">\n <div class=\"inter-inner reveal\">\n <div class=\"inter-eyebrow\">Lo que te llevas<\/div>\n <div class=\"inter-line mfit\" style=\"--mvw:7.2vw;\">Un sistema documentado<br>que <em>se queda<\/em> en tu estudio.<\/div>\n <p class=\"inter-sub\" style=\"max-width:none;\">No alquilas una herramienta ni dependes de un consultor.<br>Construyes una forma de trabajar que es tuya, y que se queda en el estudio para siempre.<\/p>\n <\/div>\n<\/section>\n\n\n<section class=\"panel bg\" id=\"resultados\">\n <div class=\"section-wrap\">\n <div class=\"section-label reveal\"><span>Por qu\u00e9 confiar<\/span><\/div>\n <h2 class=\"section-h2 reveal delay-1 h2-oneline mfit\" style=\"--mvw:9.6vw;\">Credenciales reales. Resultados <em>medibles<\/em>.<\/h2>\n <div class=\"proof-metrics\">\n <div class=\"pm reveal delay-1\"><div class=\"v statnum\">\u00d710<\/div><div class=\"l\">velocidad media de producci\u00f3n con los workflows implantados<\/div><\/div>\n <div class=\"pm reveal delay-2\"><div class=\"v statnum\">\u221265%<\/div><div class=\"l\">en tiempo de visualizaci\u00f3n antes de la aprobaci\u00f3n del cliente<\/div><\/div>\n <div class=\"pm reveal delay-3\"><div class=\"v statnum\">16+<\/div><div class=\"l\">proyectos internacionales de referencia<\/div><\/div>\n <div class=\"pm reveal delay-4\"><div class=\"v statnum\">30+<\/div><div class=\"l\">herramientas de IA dominadas<\/div><\/div>\n <\/div>\n <div class=\"logos-context\">\n <div class=\"lc reveal delay-1\">\n <div class=\"lc-names\">Hyatt \u00b7 1Hotels \u00b7 Thompson \u00b7 Marriott<\/div>\n <div class=\"lc-desc\">Hospitalidad de lujo internacional, donde la velocidad y la calidad de presentaci\u00f3n deciden si ganas el proyecto.<\/div>\n <\/div>\n <div class=\"lc reveal delay-2\">\n <div class=\"lc-names\">UCAM \u00b7 COAMU<\/div>\n <div class=\"lc-desc\">Organizaciones que confiaron en su criterio para formar a sus equipos. 60+ profesionales del sector AEC formados.<\/div>\n <\/div>\n <\/div>\n <div class=\"case reveal delay-2\">\n <div class=\"case-tag\">Resultado real \u00b7 primer estudio implantado<\/div>\n <p class=\"case-q\">\"Pasaron de tardar <b>3 d\u00edas<\/b> en preparar una propuesta comercial completa a hacerla en <b>medio d\u00eda<\/b>. Los renders conceptuales que antes encargaban a un externo ahora los produce el propio equipo en horas \u2014 sobre el mismo proyecto, sin renderista.\"<\/p>\n <div class=\"case-who\">Primer estudio implantado con el Sistema ARQ\u00b7IA \u00b7 Murcia, 2025<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"panel bg\" id=\"dudas\">\n <div class=\"section-wrap\">\n <div class=\"section-label reveal\"><span>Lo que sueles preguntarte<\/span><\/div>\n <h2 class=\"section-h2 reveal delay-1 mfit\" style=\"--mvw:8.4vw;\">Las dudas reales, <em>respondidas sin rodeos<\/em>.<\/h2>\n <div class=\"faq reveal delay-1\">\n <details open><summary>\"No tengo tiempo para implementar esto ahora\"<span class=\"ic\">+<\/span><\/summary><div class=\"faq-a\">Es justo el motivo para hacerlo. Si no lo implantamos, el equipo seguir\u00e1 invirtiendo 15 o 20 horas por propuesta indefinidamente. El programa requiere <b>entre 4 y 6 horas de tu equipo en total<\/b> para las sesiones, y a cambio recuper\u00e1is ese tiempo cada semana.<\/div><\/details>\n <details><summary>\"Tengo que consultarlo con mi socio \/ con el equipo\"<span class=\"ic\">+<\/span><\/summary><div class=\"faq-a\">Claro. Para eso te preparo un <b>resumen de una p\u00e1gina con el ROI calculado para tu estudio<\/b> que puedas pasarle directamente a tu socio. La decisi\u00f3n es m\u00e1s f\u00e1cil cuando el n\u00famero est\u00e1 delante.<\/div><\/details>\n <details><summary>\"Ahora no es el momento, estamos con mucha carga\"<span class=\"ic\">+<\/span><\/summary><div class=\"faq-a\">Cuando m\u00e1s carga hay es cuando m\u00e1s sentido tiene \u2014 porque <b>el problema que resolvemos es exactamente esa carga<\/b>. Con el sistema instalado, la misma carga se gestiona con la mitad del esfuerzo. El diagn\u00f3stico inicial son 2 horas de tu tiempo.<\/div><\/details>\n <details><summary>\"\u00bfY si no funciona con proyectos como los m\u00edos?\"<span class=\"ic\">+<\/span><\/summary><div class=\"faq-a\">El sistema se dise\u00f1a <b>sobre tus proyectos reales<\/b>, no sobre ejemplos. En el an\u00e1lisis gratuito veo tu tipo de trabajo y te digo honestamente si hay encaje. <b>Si no lo hay, te lo digo.<\/b> Sin rodeos.<\/div><\/details>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"cta-section\" id=\"analisis\">\n <div class=\"cta-geo\"><\/div>\n <div class=\"cta-glow\"><\/div>\n <div class=\"section-wrap\">\n <div class=\"cta-inner\">\n <div class=\"section-label reveal\" style=\"justify-content:center;\"><span>Siguiente paso<\/span><\/div>\n <h2 class=\"cta-h2 reveal delay-1 mfit\" style=\"--mvw:8.8vw;\">Descubre cu\u00e1nto est\u00e1s<br>dejando <em>sobre la mesa<\/em>.<\/h2>\n <p class=\"cta-sub reveal delay-2\">En 45 minutos miramos c\u00f3mo trabaja tu equipo, identificamos las tres o cuatro tareas que m\u00e1s tiempo consumen y te muestro exactamente cu\u00e1nto dinero est\u00e1s dejando cada mes. Sin compromiso. Si veo que no hay encaje real, te lo digo.<\/p>\n <div class=\"diag-form reveal delay-2\" style=\"text-align:center;\">\n <div class=\"form-title\" style=\"margin-bottom:10px;\">Reserva tu an\u00e1lisis gratuito de 45 min<\/div>\n <p class=\"form-note\" style=\"margin:0 0 24px;\">Elige el hueco que mejor te venga en el calendario. 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